Peter Gan Esq. Email & Phone Number

Advertising, Branding and Communication executive who has spent 34 years in both local as well as international agencies working alongside great industry talents such as Lim Kok Wing, TL Yeap, Michael Ball, Ken Brady, John Burbidge and Neil French building brands like Nestle', Castrol, Reckitts, Mercedes Benz, BAT and GE. Co-founded GanForHire with wife Agnes in 1997 doing Brand Positioning and Brand Identity work for Southern Unit Trust, Hong Leong Assurance (HLA), Hong Leong Bank (HLB), Genting, Awana Hotels & Resorts, Bukit Kiara Properties, Sunrise Berhad, Sime Darby Auto- BMW, MINI, Motorrad. We were awarded special projects at adidas & help built the Taylormade Golf brand to No.1 in Malaysia in 2 years. Went on to handle the Nike Golf brand in the region. Helping Hasbro break new grounds in the digital space by making Nerf, Transformers & Monopoly more relevant in social media. Helping people find better ways to live better by launching M'sia first Proactive Healthcare Centre-SOL and promoting positive credit lifestyles with Credit Bureau Malaysia. Served as consultant CMO to the world's largest analogue book retailer.Currently working with the largest iron and steel foundry in the world spread her wings across the globe growing customers, helping to save the bees by repositioning genuine honey & extolling grave dangers of the fake honey plague. Recently traversing the planet as consultant CMO to the world's largest analogue book retailer. Lately working new muscles and skills sets on incubating a farming & herbal technology startup.Specialties: Cut my teeth in the advertising-driven era of the 80's and 90's working in international/global agencies NY-based BBDO, The Ball Partnership- Ogilvy's offshoot, then to form our own Spider Network and later ganforhire gave me insights on advertising & brand management, brand communications became more effective and relevant. These disciplines and exposure gave me further expertise in seeing what's next and what really matters- that building brands is not a luxury but a necessity. Marketing is the most crucial job of the present and the future of Enterprise. Because "Factories make Products but Consumers buy Brands." In this information/data driven age, the new mantra is; "Build your marketing into your product" then boldly go where no man has been.

Listed skills include Advertising, Creative Development, Consumer Insights, Corporate Communications, and 32 others.