Peter Gerald Kilayko Email & Phone Number

Toronto, Canada Area

Advoc Digital Inc. specializes in developing strategic, performance-driven, and creative content marketing campaigns that allow businesses of all sizes to connect with their customers, harness relationships, and build advocates in the digital space.Our services include:• Social Media Strategy • Social Media Management • Paid Media Advertising • Content Creation• Analytics• E-commerce Website Design and Development

During my tenure as the agency's Social Media/Digital Lead, I oversaw social media marketing services for brands like Two Oceans Wines Canada, Forty Creek Whisky, Innis & Gunn, Inception Wines, and Warner Bros. Pictures.

Toronto, Canada Area

YOUR BRAND is a full-service marketing agency specializing in integrated marketing, social media, public relations, event marketing and brand partnerships.As the Digital and Social Media Lead for the agency, my responsibilities include the following:• Craft digital and social media marketing conversion strategies for new business presentations• Act as the key account manager for all things digital, serving as the clients’ single point-of-contact for web and social… Show more YOUR BRAND is a full-service marketing agency specializing in integrated marketing, social media, public relations, event marketing and brand partnerships.As the Digital and Social Media Lead for the agency, my responsibilities include the following:• Craft digital and social media marketing conversion strategies for new business presentations• Act as the key account manager for all things digital, serving as the clients’ single point-of-contact for web and social requirements• Develop monthly social media content plans for all national and global brand pages (Total of 7)• Create, manage, and report on all paid digital advertising campaigns (PPC and Social Media Advertising)• Manage the agency’s overall social media budget, including evaluation and purchase of all digital and social media software• Conduct monthly statistical analysis and reporting across all digital channels using online metrics tools such as SocialBakers, Hootsuite, Facebook Insights, Twitter Analytics, and Google Analytics. Show less

Manila, Philippines

• Developed and sold digital marketing communication strategies to upper client management, in partnership with Leo Burnett Creative• Executed day-to-day project procedures and controls related to the development, sale, and production of Leo Burnett’s digital marketing initiatives• Supervised and developed in-depth review and analysis of clients’ business, industry, and competition• Account Handled: Golden Arches Development Corporation (McDonald’s Philippines)Key… Show more • Developed and sold digital marketing communication strategies to upper client management, in partnership with Leo Burnett Creative• Executed day-to-day project procedures and controls related to the development, sale, and production of Leo Burnett’s digital marketing initiatives• Supervised and developed in-depth review and analysis of clients’ business, industry, and competition• Account Handled: Golden Arches Development Corporation (McDonald’s Philippines)Key Highlights:• Developed the seeding/execution strategy behind one of the country’s most viral YouTube videos to date, 1 Million organic views in less than 24 hours. • Supervised the development, launch, and promotion of McDonald’s new McDelivery website which made it the most visited and highest ranking e-commerce website in the local QSR (Quick Service Restaurants) industry. • Crafted digital engagement plans for McDonald’s using Leo Burnett’s Humankind and Play/Buy/Share frameworks. This included the following key campaigns from 2013:- McSpicy Launch- Happy Meal Relaunch- McDelivery 30 Minute Guarantee- McDonald’s 2013 Coke Glass Promotion• Led the Social Media team of ARC Worldwide in launching the first official McDonald’s Instagram account.• Grew McDonald’s existing Facebook, Twitter, and Youtube community by 15%, 70%, and 247%, respectively through various online and offline engagement initiatives. • Led Leo Burnett/ARC Worldwide’s digital team in developing McDonald’s CRM program, its Portal Strategy, and Social Media Strategy for 2014. Show less

Toronto, Canada Area

• Promoted from an Account Manager to an Account Executive position within 6 months of employment. • Successfully sold ScribbleLive’s real-time content management system to corporate clients as a platform to increase online audience engagement. • Closed and managed accounts spanning the following verticals: media, telecom, retail, real estate, and airlines. • Identified unique corporate use cases by serving as a consultant for clients’ digital marketing teams led by C to A level… Show more • Promoted from an Account Manager to an Account Executive position within 6 months of employment. • Successfully sold ScribbleLive’s real-time content management system to corporate clients as a platform to increase online audience engagement. • Closed and managed accounts spanning the following verticals: media, telecom, retail, real estate, and airlines. • Identified unique corporate use cases by serving as a consultant for clients’ digital marketing teams led by C to A level Marketing Executives. As an Account Executive that deals with both the North American and Asian markets, my clients included:• Yahoo! Asia Pacific Ltd. • The Jerusalem Post• The Chronicle of Philanthropy• NPR - National Public Radio• Utusan Melayu Bhd of Malaysia• The Philippine Star• SM Prime Holdings Inc.• Megaworld Corporation• Rappler• Smart Communications Inc.• Cebu Pacific Airlines Show less

Toronto, Ontario, Canada

B, Commerce Business Management - Marketing Management; Finance

Activities and Societies: Ryerson Tri-Mentoring Program; Teaching Assistant for Services Marketing • Graduated with Honours; top 3%.

Marketing

• Consistent A+ student; recipient of the President's Honour's List Award