Peter Gerard Email and Phone Number
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I drive growth of dynamic media technology businesses, with particular interest in film, music and arts. As Vimeo's GM of Entertainment, I led strategy, product, curation, engineering, operations and marketing for Vimeo's Originals, SVOD, TVOD, and free content on web, TV and mobile.I'm proudly from Missouri, where as a teenager I made my first award-winning documentary, published 2 books and founded the Bargain Basement Film Festival.After a year at USC, I moved to Edinburgh, Scotland to study film & photography. I lived there for 13 years, working as a film producer and a freelance graphic designer and web developer. Around the time I left university, I finished Just To Get A Rep, my first feature documentary for international festival and television distribution.I founded a production company, Accidental Media, and produced and directed a range of documentaries, music videos, and short films, and earned a list of awards including a BAFTA Scotland New Talent Award.Simultaneously, I built dozens of websites and web-apps, including a winner of an e-community prize, the homepage for an Oscar-winning production company, an interactive mapping service that predated Google Maps, plus the premier online community for documentary professionals (The D-Word).I combined my film and tech skills and founded Distrify to pioneer “direct-to-fan” digital film sales by inventing a shareable movie trailer that included a built-in buy-button and the easiest affiliate rewards system ever. I ran the company for four years.In 2013, I won the British Council’s Creative Entrepreneur Award and was named in the h.Club 100 list by The Hospital and The Guardian Culture Professionals Network.In 2014, I joined the team at Vimeo, where I was promoted to Vice President and then to General Manager of Entertainment.I am regularly invited as a jury member, keynote speaker or panelist at film festivals (Cannes, Sundance, Amsterdam, London, etc.) and to teach film/series workshops.
Adventr
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Consultant For Film + Tv + Tech + Ott + VodPeter Gerard Consulting Aug 2017 - PresentI'm currently consulting for several companies in the film and tech spaces, with a primary focus on all things film & video streaming (OTT, SVOD, AVOD, TVOD, etc.). I provide strategic advice and hands-on support for tech integration, product management, content licensing and curation, and direct response marketing. Current and recent clients include: Metrograph (NYC-based cinema), Adventr, REI, Sub-Genre, Cquence, Gravitas, Soundhouse, Lightbeam, Streamr, London Film School, Welcome, and various others.I have recently been responsible for the launches of several SVOD streaming services across multiple TV and web platforms, including implementing data-driven strategies to measure and optimize advertising performance. My efforts drive down CPAs while still increasing LTV and have led to significant growth in subscribers and retention.I also consult on editing, storytelling, audience development, distribution, acquisitions, sales, product management, financial planning, fundraising and business strategy.I am a frequent keynote speaker and guest lecturer at various film events and colleges, covering topics including distribution strategy, audience development and innovation in visual storytelling.
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Head Of ProductAdventr Jan 2020 - PresentNew York City, UsAdventr is creating the future of video - smart, personalized, interactive - all at scale for any creator or enterprise. I lead product management at Adventr and also manage the engineering team.I also create original interactive video content for brands including Marc Jacobs.
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Head Of Digital Products & Technology (Ott, Svod, Streaming)Metrograph Dec 2020 - PresentI led all aspects of Metrograph's SVOD streaming service, including product management and engineering. I launched TV apps on multiple OTT platforms and integrated Metrograph's streaming subscription into a seamless in-theater membership, including ticketing discounts, e-commerce, and more. I also designed systems for making data-informed film acquisition decisions and ran performance marketing and advertising on Facebook and Google. -
Co-Founder + Strategic Advisor (Exited)Welcome: Real Time Travel Plans Jun 2020 - Aug 2023Venice Beach, Ca, UsAfter lots of great press (from NY Times and more) and lots of buzz about Welcome's AI-generated travel plans, the company was acquired by Dorsia in 2023. -
Co-Founder + Head Of Operations & GrowthWelcome: Real Time Travel Plans Sep 2017 - Jun 2020Venice Beach, Ca, UsWelcome is an AI-powered travel app, featured by Apple in the App Store, that provides real-time recommendations and smart day-plans in any city.
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Advisory Board MemberStreamr Feb 2020 - Apr 2021Zug, ChThe Advisory Board will guide Streamr in its endeavour to empower internet users through the use of Data Unions. Data Unions allow internet users to crowdsell their information for the first time in the internet’s history. -
Vice President And General Manager, EntertainmentVimeo Jul 2016 - Jul 2017New York, Ny, UsAs owner of one of Vimeo's primary business verticals, I led strategy, product management, engineering, curation, operations and marketing for Vimeo's viewing destinations on the web, TV and mobile, including Vimeo Originals, SVOD and Vimeo's open platform of free and VOD films, series and other videos. In this role I reported directly to the CEO of IAC (Vimeo's parent-company). -
Director Of Audience Development, Content Operations & VodVimeo Jun 2014 - Jul 2016New York, Ny, UsIn my initial role at Vimeo, I managed the VOD marketing team, did business development, including launching the VOD Publisher Network affiliate program, and guided strategy and product related to VOD. I also did acquisitions, signing up distributor catalogs and prominent film releases. Managing a multi-million dollar budget, I established processes for effective film and series marketing campaigns using the latest digital targeting and out-of-home advertisements, and pioneered new approaches for effective influencer marketing. In addition to managing our buyer funnel and lifecycle, I oversaw our VOD seller lifecycle, working with content providers to maximize their marketing effectiveness and revenue.
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Ceo/Founder/InventorDistrify Nov 2010 - May 2014Glasgow, Glasgow, GbI invented the shareable video trailer with built-in web-shop for digital rentals, downloads, movie tickets, DVDs and other merchandise. The Distrify Player allowed purchases wherever it was embedded and tracked affiliate revenue to anyone who shared a film. With this invention, I co-founded Distrify, which was a pioneer in direct-distribution for independent films. As CEO, I was in charge of acquisitions, product management, business development, design, user experience, publicity, marketing, sales, technical leadership, software development, project management and customer support. I grew the company to have 250,000 registered users with thousands of films. Hundreds of distributors, filmmakers and affiliates are earned revenue through the service. I secured content promotion partnerships with major publishers including The Guardian and Metro US and negotiated contracts with distributors including British Film Institute, Wolfe Video, Artificial Eye, Drafthouse Films, International Documentary Film Festival Amsterdam and many more. I have been quoted in all the major trades (Variety, Hollywood Reporter, Screen, etc.) and interviewed for articles in the Wall Street Journal and The Observer. I also wrote regularly for the blog and contribued guest columns to IndieWire, Screen International and more. I am regularly invited to speak at film festivals, from Cannes to Sundance to IDFA, and also technology conferences like the Edinburgh Turing festival. I was awarded the British Council’s Creative Entrepreneur Award in 2013 and named in the Hospital Club’s h.Club100 list of the most innovative and influential people in the creative industries. -
Producer/DirectorAccidental Media 1999 - 2012Edinburgh, GbAs founder of this independent production company, I made more than a dozen films as director, producer and/or editor. My films have played dozens of film festivals and won many awards and cash prizes, including a BAFTA Scotland New Talent Award for a documentary I produced and edited. I also have experience selling my documentaries and short films to international television broadcasters (BBC, France Ô, ABC Australia, Current, etc.) and DVD distributors. Additionally, I produced and directed a variety of commissioned documentaries for charities and NGOs in Scotand and internationally. -
Art & Technical DirectorHorsburgh Murray Partnership 2000 - 2011Product Manager and Technical Lead for large web applications including franchise business intranets, property management software, investment planning and management software.Art Director, Graphic Designer and Photographer for pharmacies and real estate businesses - including logo and identity creation, web design, print advertising, signage and more.
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Interactive Web DeveloperMercurytide 2001 - 2005Specialized in Rich Internet Applications development, with an emphasis on motion design, interactivity and data visualization.Lead Designer and Technical Lead for award-winning eCommerce and eCommunity applications, games, and financial planning software. Graphic Designer for websites, stationery, brochures, and print advertisements.Photographed products, people, and services for client web and print publications.
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Publisher, Editor And DesignerWhip-Poor-Will Books 1998 - 2002Published two casebound books: My First 84 Years and Just Leave the Dishes by Sue Gerard.Oversaw entire production process - editing, pre-press design, photography, website.
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Founder, Organizer And ProgrammerBargain Basement Film Festival 2000 - 2001Founded, organized, coordinated two film festivals. Responsible for film selection, art direction, publicity, fundraising and event management. See www.bbfilm.com
Peter Gerard Skills
Peter Gerard Education Details
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Edinburgh Napier UniversityFilm & Photography -
Mit Sloan School Of ManagementEntrepreneurship/Entrepreneurial Studies
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University Of Southern CaliforniaFilm Studies And Computer Science
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The University Of EdinburghFilm Studies And Economic & Social History
Frequently Asked Questions about Peter Gerard
What company does Peter Gerard work for?
Peter Gerard works for Adventr
What is Peter Gerard's role at the current company?
Peter Gerard's current role is Tech & Media Executive - fmr Vimeo GM & VP, Founder of Welcome, Distrify and Accidental Media.
What is Peter Gerard's email address?
Peter Gerard's email address is pe****@****ntal.tv
What is Peter Gerard's direct phone number?
Peter Gerard's direct phone number is +142421*****
What schools did Peter Gerard attend?
Peter Gerard attended Edinburgh Napier University, Mit Sloan School Of Management, University Of Southern California, The University Of Edinburgh.
What skills is Peter Gerard known for?
Peter Gerard has skills like Documentaries, Film, Film Production, Video Production, Short Films, Video, Television, Photography, Post Production, Screenwriting, Web Video, Digital Media.
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