Sr. Director Data Strategy
Current
Oct 2022 - Present
AeroLeads people directory · profile
Peter German Email & Phone Number
Sr. Director Data Strategy
at
Publicis Sapient
1 work email found
@mozilla.com
1 phone found area 650
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Director Data Strategy
Location
Burlington, Ontario, Canada
Who is Peter German? Overview
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Quick answer
Peter German is listed as Sr. Director Data Strategy at Publicis Sapient, based in Burlington, Ontario, Canada. AeroLeads shows a work email signal at mozilla.com, phone signal with area code 650, and a matched LinkedIn profile for Peter German.
Peter German previously worked as Senior Director Data Science & Analytics at Publicis Sapient and Director of Data Science and Analytics at Publicis Sapient. Peter German holds Mba, Technology And Innovation from Ryerson University.
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Email format at Publicis Sapient
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{first_initial}{last}@mozilla.com
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Profile bio
About Peter German
A dynamic data leader who has experience partnering to drive change with top tier clients. Peter has worked with senior stakeholders to develop a shared vision for new data driven capabilities. He then has implemented projects to build capabilities that deliver incremental value en-route to realizing his clients’ future state vision. This enables his clients business to be more nimble and enhances their customers’ experiences. Having led clients through a visioning process outputting a multi-year roadmap Peter has delivered transformational work for his clients in the following areas:Optimizing customer experiences leveraging experimental methodologies-Remediating data collection flowing out of source systems such as Google & Adobe analytics-Implementing messaging platforms such as Salesforce Marketing Cloud-Automating data flows to enable triggered messaging-Building predictive customer analytics such as predicted lifetime value (pLTV/pCLV) or the probability that customers have churned-Enriching customer data leveraging 3rd party APIs such as Real Estate listings and Google Maps-Visualizing data in dashboards to democratize analysis within client organizations-Creating data sets that span across channels, unlocking capabilities such as optimizing media to realized value rather than cost per acquisitionPeter is an alumnus of Mozilla Firefox, Microsoft (contractor), PwC, Direct Energy, Workopolis, and has spent nine years consulting at PublicisSapient. As a result, he is able to quickly ramp up on client problems to build strong delivery teams that unlock new capabilities and enable use cases requiring the use of data science, data engineering, and data analytics.
Listed skills include Analytics, Web Analytics, Omniture, Strategy, and 18 others.
Current workplace
Peter German's current company
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9 roles · 17 years
Peter German work experience
A career timeline built from the work history available for this profile.
Senior Director Data Science & Analytics
Aug 2022 - Apr 2023
Director Of Data Science And Analytics
Oct 2018 - Aug 2022
Digital Analytics Architect
Managed the creation of a lifetime value (LTV) model that allows the marketing organization to optimize marketing activities for projected ROI. Leverarged LTV capabilities to optimize ad spend, identify target segments for retention initiatives.
May 2016 - Oct 2018
Manager Of Marketing Strategy And Analysis
Dec 2013 - Apr 2016
Senior Associate Marketing Strategy And Analysis
Jul 2012 - Nov 2013
Insights Analyst
Workopolis
-Recommended revisions to B2B homepage based on survey data which resulted in increased clickthrough rates to product pages. -Based on Web Analytics data, recommended changes to a product page which increased the conversion rate by ~100%.-Chaired meetings that aligned stakeholders from across business units on the purpose of key pages.This laid the foundation for a test and learn strategy.-Created presentions that informed C-level executives on the threat of competing business models and the power dynamics emerging in the industry.-Built competitive intelligence dashboards that provide sales staff with access to self-service reports that are routinely added to sales presentations to position Workopolis against the competition.
Jul 2011 - Jul 2012
Web Analytics Team Lead (Contract)
Provided marketers with analysis, insights and recommendations on how to improve on the digital customer experience.Worked with developers and marketers to ensure that Microsoft is measuring, reporting, and acting on web KPI.
2011 - Jul 2011
Web Analyst
Direct Energy
Created web KPI dashboard with Director for presentation to C-level executives monthly. Analysis was used to determine if current practices are producing desired results and suggest tactical changes.Interpreted web analytics data to provide recommendations for home page redesign. Findings decreased in complaints from customers looking to pay their bill online by >90%.Created new process that used data from web analytics, and other sources to provide reporting of sales to business stakeholders. The new process increased accuracy and timeliness of reporting.Managed relationship with web analytics vendor and internal teams to ensure appropriate clickstream data is being captured. Initiated review of all team duties and internal processes for creating analytics deliverables. This reduced the risk associated with turnover and allowed the department to carry on when a staff member left the organization.Benchmarked performance against internal goals and direct competitors using online tools such as, Google Insights for Search, Double Click Ad Planner, and Compete.com.Recommended improvements of delivery to online marketing programs such as landing page revisions, and increasing prominence of calls to action.
2010 - Jun 2011
3 education records
Peter German education
Mba, Technology And Innovation
Ryerson University
Bcom, It Management
Ryerson University
Education record
Yorkview P.S.
FAQ
Frequently asked questions about Peter German
Quick answers generated from the profile data available on this page.
What company does Peter German work for?
Peter German works for Publicis Sapient.
What is Peter German's role at Publicis Sapient?
Peter German is listed as Sr. Director Data Strategy at Publicis Sapient.
What is Peter German's email address?
AeroLeads has found 1 work email signal at @mozilla.com for Peter German at Publicis Sapient.
What is Peter German's phone number?
AeroLeads has found 1 phone signal(s) with area code 650 for Peter German at Publicis Sapient.
Where is Peter German based?
Peter German is based in Burlington, Ontario, Canada while working with Publicis Sapient.
What companies has Peter German worked for?
Peter German has worked for Publicis Sapient, Mozilla, Sapientnitro, Workopolis, and Head2Head Stationed In Microsoft Canada.
How can I contact Peter German?
You can use AeroLeads to view verified contact signals for Peter German at Publicis Sapient, including work email, phone, and LinkedIn data when available.
What schools did Peter German attend?
Peter German holds Mba, Technology And Innovation from Ryerson University.
What skills is Peter German known for?
Peter German is listed with skills including Analytics, Web Analytics, Omniture, Strategy, Digital Media, Google Analytics, Analysis, and Competitive Analysis.
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