Peter Gorman Email & Phone Number

Mountain Lakes, NJ, US

Senior communications and media strategist on key agency accounts including Synchrony (NYSE: SYF), Verizon Business (NYSE: VZ), Wipro (NYSE: WIT), Genpact (NYSE: G), Fiserv (NYSE: FI), and Ethisphere.

North Reading, Massachusetts, US

Oversee all aspects of the creation and execution of integrated communications programs that expand brands, boost engagement, and increase sales pipelines of emerging technology, fintech, and climate-related (ESG) businesses. We specialize in helping small- to mid-sized businesses around the world to cost-efficiently gain the brand awareness they need in.

8001 Zurich, CH

Conducted strategic, U.S.-based communications projects annually for Shepard Fox Communications' European clientele, including the European Patent Office.

Waterloo, ON, CA

• Reporting into the Global VP, Strategic Marketing, I was responsible for managing a global PR budget of $1.5 million. I directed four internal team members and eight global PR agencies in delivering successful.
• Solidified the company's leadership position in the Enterprise Information Management (EIM) market by increasing the quality and quantity of global media coverage by 23% in key trade and business media outlets.
• Transformed OpenText's existing single corporate blog into five product-driven blogs and an executive thought leadership blog, resulting in a 37% year/year increase in readership and social media engagement
• Trained over 20 employees on social media best practices and integrated these best practices into the creation of OpenText's Social Media Guidelines & Procedures, a document which the CMO designated as required reading.

• Managed a PR budget of $375k and oversaw global corporate communications initiatives in six regions for this growing enterprise document processing (EDP) software provider. Reported directly to the company's Chief.
• Spearheaded traditional and digital media programs, increasing social media engagement by over 250% and traditional media visibility by over 180% over a two-year period
• Expanded awareness and dialog with key industry analysts and influencers, contributing to sales pipeline growth and 2010 revenues of over $14 million
• Produced video-based customer testimonials and leveraged them within unified marketing campaigns that contributed to an 11% increase in the company's sales pipeline
• Developed and managed online surveys of approximately 85 SAP-based customers, which produced seven new positive customer references and provided real-time customer information to Product Management, aiding in the.

Quebec City, Quebec, CA

• Reporting to the Vice President, Marketing, I managed a $275k PR budget and oversaw all global communications initiatives, including social media interaction and SEO development for this Canadian-based enterprise.
• Boosted awareness for company solutions, customer deployments and executive team in key trade and business publications, contributing to revenue growth of $8M in 2008
• Distinguished the company and its search solutions by leveraging key SEO terminology within strategic marketing content, driving a 23% in leads to the sales pipeline
• Expanded the number of industry analysts briefed by Coveo by 27%, ensuring consistent improvements in the company's positioning within analyst reports, such as Gartner's Magic Quadrant and Forrester's Wave

• As an active member of the senior management team, I reported into this PR agency's two Partners/Owners. I managed multiple account teams in implementing powerful publicity campaigns that built brand awareness for the.
• Created and edited attention-grabbing client collateral, including press releases, pitches, bylines, blogs and website content
• Collaborated with agency partners in developing and presenting new business proposals that increased growth by roughly 15% year/year

Developed and executed numerous global PR/AR programs for this rapidly growing enterprise search software company, boosting media placements by approximately 75% year/year in publications including WSJ, Forbes, Fortune and Bloomberg BusinessWeek. Oversaw the production of the company's annual reports, among other print and digital content. Reported into.

Reporting into several Account Vice Presidents and EVPs. directed PR and analyst relations activities for numerous private and publicly held technology companies at this emerging tech PR agency. Played key role in the development and execution of strategic communications plans that aided in successful IPOs of clients, including Red Hat, Inc. and.

Bfa, Communication Arts, Cum Laude

Aas, Advertising