Peter Gorman Email and Phone Number
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Peter Gorman is a highly experienced, self-motivated and results-driven B2B/B2C public relations professional with deep corporate and agency-side experience. Adept at integrated campaign development and execution, content creation, traditional/digital media relations, content marketing, industry analyst relations, and budget/team management. He is a skilled, brand-building professional who delivers creativity, solid business acumen, confidence, team leadership, reliability, and dry wit to work environments.Based near Boston, Gorman delivers highly successful and cost-effective communication campaigns that offer clear, actionable messages; expand market awareness; engage customers/partners, and drive lead generation.SPECIALTIES: Strategic communications counsel and planning; message development; business/trade media and blogger relations; industry analyst relations; inbound/outbound marketing; corporate and product positioning; digital content development; social media program; content marketing; global team management; team mentoring; agency and vendor management; M&A activity; crisis communications; and company spokesperson.EXPERTISE: Extensive experience in propelling brand awareness and technological advantages of a wide variety of traditional and SaaS-based software solutions, including Artificial Intelligence (AI) and AIOps, Enterprise Content Management (ECM), Business Process Management (BPM), Customer Experience Management (CEM), Big Data, Internet of Things (IoT), IT Management and IT Operations, Discovery/Search, Data/File Transfer; as well as Fintech/Banking/Payment, Wireless/Mobile, eCommerce, Open Source, CX, and IT security software.
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Senior Media StrategistThe Harris Agency Jan 2021 - PresentMountain Lakes, Nj, UsSenior communications and media strategist on key agency accounts including Synchrony (NYSE: SYF), Verizon Business (NYSE: VZ), Wipro (NYSE: WIT), Genpact (NYSE: G), Fiserv (NYSE: FI), and Ethisphere.
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Founder & PrincipalBlack Rocket Consulting, Llc. Nov 2013 - PresentNorth Reading, Massachusetts, UsOversee all aspects of the creation and execution of integrated communications programs that expand brands, boost engagement, and increase sales pipelines of emerging technology, fintech, and climate-related (ESG) businesses. We specialize in helping small- to mid-sized businesses around the world to cost-efficiently gain the brand awareness they need in the U.S. market through strategic communications programs including content development, public relations, industry analyst relations, social media management, and speaking/awards. Visit our website today for further details: http://www.blackrocketconsulting.com -
Senior U.S. Media Relations StrategistShepard Fox Communications Llc Mar 2015 - Jun 20218001 Zurich, ChConducted strategic, U.S.-based communications projects annually for Shepard Fox Communications' European clientele, including the European Patent Office. -
Head Of Global CommunicationsOpentext 2010 - 2013Waterloo, On, CaReporting into the Global VP, Strategic Marketing, I was responsible for managing a global PR budget of $1.5 million. I directed four internal team members and eight global PR agencies in delivering successful, integrated communications programs for Canada's largest software company ($1.6B in revenues).• Solidified the company's leadership position in the Enterprise Information Management (EIM) market by increasing the quality and quantity of global media coverage by 23% in key trade and business media outlets including the Wall Street Journal, TechCrunch, and CMO.com• Transformed OpenText's existing single corporate blog into five product-driven blogs and an executive thought leadership blog, resulting in a 37% year/year increase in readership and social media engagement• Trained over 20 employees on social media best practices and integrated these best practices into the creation of OpenText's Social Media Guidelines & Procedures, a document which the CMO designated as required reading by all employees -
Senior Director, Corporate CommunicationsStreamserve (Acquired By Opentext) 2008 - 2010Managed a PR budget of $375k and oversaw global corporate communications initiatives in six regions for this growing enterprise document processing (EDP) software provider. Reported directly to the company's Chief Marketing Officer.• Spearheaded traditional and digital media programs, increasing social media engagement by over 250% and traditional media visibility by over 180% over a two-year period• Expanded awareness and dialog with key industry analysts and influencers, contributing to sales pipeline growth and 2010 revenues of over $14 million• Produced video-based customer testimonials and leveraged them within unified marketing campaigns that contributed to an 11% increase in the company's sales pipeline• Developed and managed online surveys of approximately 85 SAP-based customers, which produced seven new positive customer references and provided real-time customer information to Product Management, aiding in the development of new product versions
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Senior Director, Corporate CommunicationsCoveo 2007 - 2008Quebec City, Quebec, CaReporting to the Vice President, Marketing, I managed a $275k PR budget and oversaw all global communications initiatives, including social media interaction and SEO development for this Canadian-based enterprise search software company.• Boosted awareness for company solutions, customer deployments and executive team in key trade and business publications, contributing to revenue growth of $8M in 2008• Distinguished the company and its search solutions by leveraging key SEO terminology within strategic marketing content, driving a 23% in leads to the sales pipeline• Expanded the number of industry analysts briefed by Coveo by 27%, ensuring consistent improvements in the company's positioning within analyst reports, such as Gartner's Magic Quadrant and Forrester's Wave -
Vice PresidentTopaz Partners 2005 - 2007As an active member of the senior management team, I reported into this PR agency's two Partners/Owners. I managed multiple account teams in implementing powerful publicity campaigns that built brand awareness for the agency's growing list of technology clients.• Created and edited attention-grabbing client collateral, including press releases, pitches, bylines, blogs and website content• Collaborated with agency partners in developing and presenting new business proposals that increased growth by roughly 15% year/year
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Senior Director, Global CommunicationsFast Search & Transfer (Acquired By Microsoft) 2001 - 2005Developed and executed numerous global PR/AR programs for this rapidly growing enterprise search software company, boosting media placements by approximately 75% year/year in publications including WSJ, Forbes, Fortune and Bloomberg BusinessWeek. Oversaw the production of the company's annual reports, among other print and digital content. Reported into the Vice President, Marketing.
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DirectorSchwartz Communications, Inc. 1998 - 2001Reporting into several Account Vice Presidents and EVPs. directed PR and analyst relations activities for numerous private and publicly held technology companies at this emerging tech PR agency. Played key role in the development and execution of strategic communications plans that aided in successful IPOs of clients, including Red Hat, Inc. and SpeechWorks (now Nuance Communications).
Peter Gorman Skills
Peter Gorman Education Details
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New York Institute Of TechnologyCum Laude -
Farmingdale State CollegeAdvertising
Frequently Asked Questions about Peter Gorman
What company does Peter Gorman work for?
Peter Gorman works for The Harris Agency
What is Peter Gorman's role at the current company?
Peter Gorman's current role is Founder & Principal, Black Rocket Consulting, LLC..
What is Peter Gorman's email address?
Peter Gorman's email address is pg****@****ail.com
What is Peter Gorman's direct phone number?
Peter Gorman's direct phone number is +161766*****
What schools did Peter Gorman attend?
Peter Gorman attended New York Institute Of Technology, Farmingdale State College.
What are some of Peter Gorman's interests?
Peter Gorman has interest in Cooking, Craft Brews, Emerging Technologies, Software, Lacrosse, Business Networking.
What skills is Peter Gorman known for?
Peter Gorman has skills like Corporate Communications, Strategic Communications, Public Relations, Strategy, Integrated Marketing, Press Releases, Social Media, Media Relations, Digital Marketing, Newsletters, Blogging, Marketing Strategy.
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