Peter Graeber Email & Phone Number

Directing the growth and future of Just Thrive Health's eCommerce website; managing development and CRO teams, UX and CX, and more. On a mission to create an online shopping experience customers love and remember.We launched an all new Shopify Plus DTC site in late October 2022 using Loop for subscriptions: https://justthrivehealth.com

Managing all aspects of the company website www.saltwateredge.com with over 8000 SKU’s, including development, analysis, SEO, customer experience, marketing, and managing content on a Shopify platform.I have been directing the growth of the Saltwater Edge website and eCommerce efforts since early 2016. Taking over a poorly performing Magento 1.9.x website we migrated to a custom Shopify website and POS, plus Gorgias to tie it all together. With a focused SEO effort the SWE has experienced strong growth in revenue, traffic, margin, AOV, CR, returning customer %, and happy customers each year.• 5 years steady revenue growth, with 2021 up 299% YTD• Reversed prior downward sales trend with 20% YOY revenue growth in 2017, 29% in 2018, 41% in 2019, and 224% in 2020• Conversion Rate increases of 23% in 2018, 31% in 2019, and 51% in 2020• Increased AOV 8% in 2018, 5% more in 2019, and 22% more 2020• Organic Search Traffic up 136% in 2020, and up 138% more YTD in 2021• Manage Google Analytics, Search Console, and other data to monitor all relevant metrics and KPI’s• Migrated company website from Magento 1.9.x to Shopify with Stitch Labs for inventory management and purchasing with Shipping Easy for fulfillment (early 2018)• Added eBay and Amazon sales channels (late 2018 and 2019)• Integrated Stocky Inventory Management with Shopify to automate purchasing (2019)• Directed and implemented overhaul of SEO, navigation, and shopping experience on Magento 1.9.x website (2016)

Bringing an “old school” small business forward through technology and community.• Automate and computerize purchasing and inventory maintenance to reduce out of stock scenarios, maximize turns, and improve cash flow• Develop better staff resulting in increased sales through proper training, procedure, and leadership by example• Maintain a proper online presence through relevant social media channels• Prepare website for update and online sales• Improve customer experience and speed up turn around of repairs through computerization of work tickets, parts inventory, and ordering• Reduce seasonality of business by increased off-season marketing and events to help cash flow and reduce yearly employee turnover• Set up and maintained email marketing campaign with high opening and click through rates• Develop community by opening group rides and events to all levels and types of cyclists

Us

Directed the growth of a small point of sale only retail store from $250k up to $1 million in sales annually through web, phone, and point of sale through staff development, community, and an effective marketing program. Turned a small, seasonal business into a year round enterprise.• Top revenue producing direct sales person selling to a wide variety of clients in store, on the phone, and on the water.• Created, marketed, and organized both in-store and large off-site events to promote the company’s position as a leader in knowledge, customer service, experience, and community.• Developed and improved relationships with wholesale vendors for increased sales and margin through events and joint marketing programs. • One of the first to adopt what is now standard social media marketing such as product review videos, training videos, and live event broadcasts.• Planned and executed successful trade show events including product selection staffing, promotional materials, visual marketing.• Implemented best in industry customer service modeled after Patagonia and LL Bean.• Substantially increased sales revenue and client base through website development, content creation, and marketing emails • Built and lead effective sales team through careful hiring, management, and training of new and current employees. • Successful forecasting of future trends for accurate pre-season purchasing.• Developed store procedures and processes for efficient operation.• Sought out the best software and information technology solutions for a rapidly growing business and implemented them.• Identified product and industry trends resulting in increased sales and expanded market reach.• Wrote fishing report for company website and marketing emails and was republished weekly by EastBay Rhode Island Newspaper. Weekly contributor for Providence Journal Fishing Report.• Planned and directed the relocation of entire business to a new, larger location twice.