Peter Graeber Email & Phone Number

Directing the growth and future of Just Thrive Health's eCommerce website; managing development and CRO teams, UX and CX, and more. On a mission to create an online shopping experience customers love and remember.We launched an all new Shopify Plus DTC site in late October 2022 using Loop for subscriptions: https://justthrivehealth.com

• Managing all aspects of the company website www.saltwateredge.com with over 8000 SKU’s, including development, analysis, SEO, customer experience, marketing, and managing content on a Shopify platform.I have been.
• 5 years steady revenue growth, with 2021 up 299% YTD
• Reversed prior downward sales trend with 20% YOY revenue growth in 2017, 29% in 2018, 41% in 2019, and 224% in 2020
• Conversion Rate increases of 23% in 2018, 31% in 2019, and 51% in 2020
• Increased AOV 8% in 2018, 5% more in 2019, and 22% more 2020
• Organic Search Traffic up 136% in 2020, and up 138% more YTD in 2021

• Bringing an “old school” small business forward through technology and community.
• Automate and computerize purchasing and inventory maintenance to reduce out of stock scenarios, maximize turns, and improve cash flow
• Develop better staff resulting in increased sales through proper training, procedure, and leadership by example
• Maintain a proper online presence through relevant social media channels
• Prepare website for update and online sales
• Improve customer experience and speed up turn around of repairs through computerization of work tickets, parts inventory, and ordering

US

• Directed the growth of a small point of sale only retail store from $250k up to $1 million in sales annually through web, phone, and point of sale through staff development, community, and an effective marketing.
• Top revenue producing direct sales person selling to a wide variety of clients in store, on the phone, and on the water.
• Created, marketed, and organized both in-store and large off-site events to promote the company’s position as a leader in knowledge, customer service, experience, and community.
• Developed and improved relationships with wholesale vendors for increased sales and margin through events and joint marketing programs.
• One of the first to adopt what is now standard social media marketing such as product review videos, training videos, and live event broadcasts.
• Planned and executed successful trade show events including product selection staffing, promotional materials, visual marketing.