Peter Grafström Email & Phone Number

Washington, DC, US

Stockholm, Stockholms Län, SE

As the leader driving Haypp Group's expansion in the United States, I have together with my team spearheaded a remarkable success story. Over the past few years, our strategic initiatives and market insights have propelled the US company to achieve a remarkable $50+ million in annual turnover. Through a focus on innovation, consumer engagement, and market.

Stockholm, Stockholms Län, SE

Washington, D.C., US

As the CEO of Northerner Scandinavia, I orchestrated a transformative 18-month journey, elevating revenues from 60 million to an impressive 165 million SEK. My strategic vision not only propelled substantial top-line growth but also resulted in a substantial increase in profitability, marking the company's transition to a profitable entity. In 2019, I.

Lausanne, CH

As the Managing Director for Philip Morris Norway, I steered the market-leading position, commanding a remarkable 43% Share of Market with iconic global and local brands such as Marlboro and Petterøe’s. Overseeing an affiliate with an impressive turnover of approximately 5.5 billion NOK, I managed a dynamic workforce comprising 25 employees and 60+.

Lausanne, CH

In my role as Group Brand Manager at Philip Morris Hungary, I played a pivotal role in maintaining the market leadership, securing a commanding 48% Share of Market for cigarettes. With key global and local brands like Marlboro, Bond Street, and Chesterfield, the company achieved an impressive turnover of approximately 900 million USD, supported by a.

Lausanne, CH

As the Head of Sales for Norway, I led the strategic development and management of sales initiatives, overseeing key responsibilities such as heading the Key Account department and a sales force of approximately 60 representatives, including 3rd-party contributors and 10 managers. My role encompassed crucial aspects like forecasting, budgeting, cost.

Lausanne, CH

Lausanne, CH

Montreal, Quebec, CA

Stockholm, Stockholm, SE