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For over twenty years, I have been the chairman and owner of Symbal Communication AB, the leading agency in change communication in Scandinavia. I am an entrepreneur with a passion for a vision - change for the better. Through knowledge and creativity, I help company managements succeed with their change initiatives, using strategic development, change communications, new business development, and creative direction. I have more than 30 years of personal experiences as leader (+20 on C-level), and as an advisor and consultant within leadership and communications. I have a BA in Business Administration, Marketing, and Market Research from the University of Lund, and a diploma in Rapid Growth strategy, leadership and culture from Ahrens University. I am also a certified board member from StyrelseAkademin.
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Ceo, OwnerSymbal Communication Ab Jan 2018 - Mar 2023SwedenBack in position as CEO. To continue the journey towards becoming the leading agency in change communication. -
Chairman Of The BoardClearvision (Clrvsn Ab) Jun 2018 - Oct 2021Malmo, SwedenClearvision is a concept for modelling complex relationships between the aspects of transformation in large companies. For example - in digital transformation it's not just the technology that is being changed - people competences, business process and information models are all changing. Add the complexity of on-going project/programme portfolios and the whole Time Scope Cost Change-impact gets interesting!The Clearvision concept is realised through a SaaS cloud solution that enables the build and visualisation of the business ecosystem. The solution provides a flexible base from which to evaluate critical path of transformation, impact of change in the dimensions of process, people, technology and information, and onwards to look at opportunities for risk mitigation and avoidance.
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Café OwnerUppåkra Café Ab May 2017 - Dec 2018Stora Uppåkra, Staffanstorp, SwedenIn Uppåkra between Lund and Malmö, the largest iron age town in the Nordic region is hidden. This was once the central place for trade, culture and power. Just up there, with a view of both Lund and Malmö, I and my companion David Gölén will start a new café on June 1, 2017. The driving force for me is to help make this amazing place more famous and to increase interest in archeology and history. Therefore a cozy café is needed to make the visit to Uppåkra complete. Welcome!
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Ceo, OwnerSymbal Communication Ab Aug 2003 - Dec 2015Malmo And GothenburgThe initiator and partner in the leading agency in change communication. Symbal is built on a simple idea - to change for the better. The core consists of unique knowledge, creativity, the ability to create communication and learning solutions for the digital and analog world.
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CooScandvision Mediahouse Mar 2000 - Jul 2003Responsible for business and operations reporting directly to the board of owners. Responsible for a staff of 20 people. Also key account for the major customers.
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Marketing ManagerThomson Multimedia 1999 - 2000Marketing Manager for the Nordic and Netherlands. Also held the possition as Business Support Manager coordniating marketing and product launches between HQ in Paris and the local markets.
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Rapid Growth ConsultantAhrens & Partners 1997 - 1999Asignments with a number of international fast growing companies. Main areas of assigment; growth leadership and growth strategy.
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Business Area ManagerGfk 1991 - 1997Built up a new business unit within GfK in Scandinavia called Marketing Services. Established and number of Retail Panels in the Scandvinavian countries auditing products, prices and distribution. Own speciality; the Consumer Electronics market. -
Sales RepresentativeBindomatic Mar 1989 - Mar 1991
Peter Gustafson Skills
Frequently Asked Questions about Peter Gustafson
What is Peter Gustafson's role at the current company?
Peter Gustafson's current role is Chairman @ Symbal Communication AB | Change Communication.
What is Peter Gustafson's email address?
Peter Gustafson's email address is pg****@****bal.com
What is Peter Gustafson's direct phone number?
Peter Gustafson's direct phone number is +46 45*****
What are some of Peter Gustafson's interests?
Peter Gustafson has interest in Children, Politics, Education, Science And Technology, Health.
What skills is Peter Gustafson known for?
Peter Gustafson has skills like Entrepreneurship, Change Management, Strategy, Marketing, Business Strategy, New Business Development, Management, Leadership, Marketing Communications, Marketing Strategy, Management Consulting, Business Development.
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