Peter Guyer Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Athena Marketing International (AMI) is a leading export management firm established in 2004. We launch and grow brands globally, and represent some of the most innovative companies in the Food, Beverage & Nutrition categories. AMI has assisted over 100 Food & Beverage manufacturers worldwide, including nutritional supplements and vitamins, beverages, ingredients, petfoods, confectionery, snack foods, proteins, natural/organic, and frozen foods. Our vision is to be the “go to” export sales management company for mid– and large-cap food, beverage, and nutrition manufacturers seeking to increase global sales and brand exposure.Since 2004 we have leveraged our global relationships with over 13,000 buyers, developed customized strategic brand plans, and driven export sales growth in 130+ countries.Our knowledge and experience make us uniquely qualified. Our passion and vision distinguish us.

P&L responsibility for $85 million beverage business. Reporting functions included: Sales, Marketing,Customer Service, Distribution and Purchasing. R&G coffee production facility manufactured 15,000 tons. Spearheaded initiatives that turned around operation from $2.5 million loss in 2002 to $4 million profit in 2003 by reducing overhead costs and focusing on core product range. Rationalized products from 1,500 to 600 SKUs, increasing efficiency and inventory turnover rates. Restructured business/distribution models, eliminating in-house Sales, Customer Service and Logistics. Created and executed new strategic alliances, implemented best practices, and recruited top marketing talent. Launched several new branded beverage products in a leading international coffee shop chain.

Vevey, Ch

Vevey, Ch

P&L responsibility for $100 million food and beverage business. Directed National Marketing teamresponsible for 13 brands. Successfully turned around business from $5 million loss to $10 million profit in two years. Generated 25% sales growth in year 1; established best practices in Sales, Marketing, and Logistics. Launched branding initiatives that resulted in 15%+ revenue growth (3x industry average) for five consecutive years, including outdoor media, print media and creative below-the-line marketing. Negotiated partnerships with major food players such as Coca-Cola, McDonald's, Burger King, KFC and Häagen Dazs. Created/implemented retail coffee shop operations (opened first four stores); selected master franchisee to open 200 coffee shops in four years. Delivered 100%+ of annual sales budgets for five consecutive years, in part through innovative branding initiatives.

Managed sales/marketing in 18 Asia/Pacific countries; increased sales from $40 to $60 million. Captured #1 market position after successful introduction of US product in Japan. Led successful introduction of US products (including Nestlé Crunch chocolate, Nestea iced tea, and Friskies pet food). Responsible for business plans, marketing, and re-packaging. Developed export market for US products.

Mba, International Business / Marketing

Bachelor'S Degree, International Relations And Affairs/Philosophy

Education record