Peter Hellström Email & Phone Number

Stockholm, Se

Stockholm, Sverige

Responsible for Axfood’s overall sustainability communication, including texts for sustainability reporting, message formulation, the communication concept ‘sustainability in everything’, the annual report "Food 2030", as well as strategic and ongoing communication efforts internally and externally.

Stockholm, Sverige

Press inquiries, communication projects and opinion formation through various means such as debate articles, blog posts, and Twitter, as well as project management of Axfood’s week in Almedalen and the annual and sustainability report.

Sundbyberg, Stockholms Län, Sverige

Responsible for PR, press communication, and social media in the Nordic countries. The work included ongoing PR and press processing as well as strategies and action plans for the continuous production of material for PR, social media, and the company’s blog. (The company moved its operations to Spain in 2017).

Stockholm, Sweden

Experience was gained in PR and press relations at SJ, one of Sweden’s most media-intensive companies. This role involved daily media contacts, leading independent PR projects, providing advice on communication issues, writing articles for the customer magazine Kupé, and participating in the company’s social media team. Regular press duty was part of the role, with a focus on handling media crises.

Stockholm, Sweden

Experience was gained as a Senior PR Consultant and Project Manager, with client responsibility for companies such as MSC Cruises, Etraveli, Turkish Airlines, and Svensk Direktreklam. This role involved developing plans for PR and social media, conducting media training, managing press contacts, and providing communication advice. Sales responsibility was also part of the role, bringing several new clients to the agency. Guest lectures were given at Bergs School of Communication on ‘PR in Practice’ during the consultancy years.

Stockholm, Sweden

The role involved being a spokesperson for TUI/Fritidsresor and TEMA. In addition to ongoing press contacts, independent PR projects were carried out, web surveys were conducted, press trips and press meetings were organized, texts were written for the intranet, and media crises were managed. Responsibilities included following up and analyzing press work, sales-oriented PR, and communication for TEMA. Responsibility was also held for TUI/Fritidsresor’s press duty every fourth week.The role also included being an editor and project manager for approximately 25 episodes of Lotties Värld, TUI/Fritidsresor’s web TV initiative. This involved responsibility for coordinating and planning trips and production, as well as script and content.

Stockholm, Sweden

During the time of PR studies, a specialist role was held with particular responsibility for complex customer and complaint cases. An important part of the work consisted of advising the Customer Service Manager and colleagues in the department on the interpretation of rules and conditions around travel. Responsibility was also held for the company’s cases in the Consumer Board (Allmänna Reklamationsnämnden), in which a role as an industry member was also held.

Stockholm, Sweden

Operational and strategic manager with budget and personnel responsibility for 8-12 people for TUI/Fritidsresor’s and the airline TUIfly Nordic’s customer service and complaints departments. For a period, the Norwegian manager at the sister company TUI/Star Tour also reported to this position.

Stockholm, Sweden

Handling of complaints and customer cases via letter and telephone. Providing advice to the company’s representatives to solve problems on site.

Stockholm, Sweden

Responsibility was held for the company’s complaints and customer cases. This also involved handling flight re-routings and the surveys that evaluated the customers’ trips. Concurrently, catalogue texts were written and advice was provided to the company’s representatives on site.

Strategic Communication & Pr

Activities and Societies: PR, internal information, project management, sales writing, presentation techniques, etc. Award for best thesis.

Sustainability Reporting (7,5 P)

Sustainable Development & Csr (5 P)

Independent course abbout planetary boundaries and Agenda 2030. Drivers for sustainable development and how these relate to organizational.

Introduction To Sustainable Development (5 P)

The course dealt with environmental science and sustainable development. The course highlighted how environmental science, legislation.

Master Of Business Administration - Mba, Markeing, Tourism And Business Economics

Courses in leadership, human resources, and law. Master’s thesis on TUI/Fritidsresor and online sales.

Bachelor’S Degree, Marketing And Business Administration

Courses in tourism, marketing, business economics and law. Bachelor’s thesis on SJ and customer satisfaction.