Peter Higgins Email & Phone Number

United Kingdom

Surrey, England, United Kingdom

Proud dad juggling life and work. I love my career but this is the most important job title I’ll ever have.

London, England, United Kingdom

London, England, United Kingdom

I worked as a Creative Director / Senior Copywriter, providing creative expertise on a number of social, digital, ATL and integrated briefs on behalf of several advertising agencies including AMV, Crispin Porter + Bogusky, McCann, Octagon, Publicis, VCCP and VMLY&R.Key Achievements • Helped Cheil successfully pitch for Samsung Kings Cross, the experience-focused store. • Successfully delivered the Nutella pitch for Geometry Budapest• Part of the team on the award-winning Paddy Power Save Our Shirt campaign at Octagon• Providing overall strategic and creative direction for a number of online betting and gaming sites, creating advertising campaigns across Pan-European markets • Won the Barclays pitch for Landor as one of the lead creative members, mentoring and managing Strategists, Copywriters, Art Directors and Designers • Secured a Samsung B2B account in collaboration with the CD and ECD at IRIS• Won the Bailey’s digital and social account at VMLY&R by repositioning the product as a dessert rather than a beverage• Won the Nationwide social account at VCCP/ VCCP KIN• Creative Lead and Copywriter working on the award-winning Virgin Media #AllTheFootball campaign

London, United Kingdom

I worked across numerous creative accounts for M&C Saatchi and two-time Campaign Agency of the Year, LIDA.Key Achievements• Appointed following a brief period freelancing and assumed overall account lead for the Invesco Perpetual business• Retained the Invesco Perpetual account and part of the key leadership team that enabled the agency to win the pitch, serving as the Lead Copywriter on the account• Won a number of new business pitches including IKEA, Royal Mail and Land Rover, creating the launch campaign for the New Discovery Sport • Devised print, digital content and CRM on behalf of clients including Virgin Holidays, Land Rover and O2

London, United Kingdom

Directly accountable for the creation of integrated advertising campaigns at a number of agencies, including M&C Saatchi, LIDA, GREY, POSSIBLE, Draft FCB, Cheil, Sapient Nitro, Leo Burnett, The Marketing Store, Ogilvy and MyAgency.Clients: Tuc Biscuits, Samsung, Sky, Vodafone, Foster's; Oxfam; Pampers; Philip Morris, Old El Paso; Richmond; Robinsons, British Gas; BT and MegaFon

London, United Kingdom

Hired by ECD, Al Young. Whilst I was here, I helped the agency wIn over £100m in new business.Key Achievements• Played an integral lead role in enabling the agency to win the Nokia account and led the launch of the campaign for the Nokia Lumia • Principally accountable as a key member of the team charged with leading the Festival Place account and fostered the Good Will idea for NSPCC• Successfully pitched and won the £20m Legal & General account in the capacity of Copywriter / Art Director and as part of the lead digital team. Devised the brand idea for the app, which enabled a more creative and efficient way to purchase life insurance Clients: AEG / Electrolux, Bertolli, Festival Place, Hellmann’s, Legal & General, Nokia, NSPCC, PG Tips and Wall’s

London, United Kingdom

Co-founded an advertising agency, which secured TheJobPost account with the creation of a series of posters and pitched for a £2m Pan European client within the beauty industry.Together with my two other Creative Partners, we had one ambition: to make brands the best they could possibly be using innovative, creative work to sell their products. #ChangeBeginsWithAnIdeaClients: Cyden; Global Ocean; TheJobPost

London, United Kingdom

This integrated role saw me produce ideas across all media. I joined this agency in a mid-weight role and within three months my work was recognised in awards. By the time I left this agency, I had been promoted to Senior Copywriter, with my partner and I leading and winning pitches.• Successfully won and secured a number of existing accounts including Flybe, Hebridean Cruises, Haven The May Fair Hotel and SeaFrance • Received an ANNA award within three months of joining the agency. The advertisement featured across a double-page spread in the national newspaper, receiving several award nominations• Provided copywriting and proofreading across multiple, multi-million pound accounts• Worked alongside the ECD, CEO and MD across the entire account portfolio, delivering creative solutions and implementing new processes

London, United Kingdom

I was hired by the founding Creative Partner Charles Inge and the Executive Creative Director Ewan Paterson. This integrated role saw me produce ideas across all media and work closely with Creative Director, Nigel Roberts.• Pitched and won a number of key accounts, including Big Yellow and awarded for work on the National Express and the Roy Castle Lung Cancer Foundation accounts • Compared tea to an orgasm in a commercially that was deemed too rude for TV and ran virallyAwards: Campaign Direct Awards 2007: Finalist: Integrated Campaign – The Roy Castle Lung Cancer Foundation ‘‘Second-hand Smoke Costs Lives' integrated campaign; ANNAs 2007: Nomination: National Express ‘Arch’ print adClients: Anchor, Argos, Big Yellow, British Gas, Carphone Warehouse, Continental Airlines, Cosmopolitan, ebookers, Lexus, Men’s Health, National Express, Roy Castle, TalkTalk, Tango, Tate & Lyle, The Telegraph, The Times & Sunday Times, Toyota and Typhoo

London, United Kingdom

I cut my teeth here and created numerous campaigns whilst working in to renowned Creative Directors Mark Reddy, Robert Campbell, Brian Fraser, Simon Learman, Kes Gray and Stephen Ward.Key Achievements• Created the iconic print and poster campaign for London Zoo after proactively pitching the idea to the client and bringing the business to the agency• Created a print campaign for Refuge, which was featured on GMTV and This Morning, and more importantly, helped save livesClients: American Airlines; Ben & Jerry’s; BMW; BT; Carte D’or; Coca-Cola; Great Ormond Street; London Zoo; L’Oreal; Magnum; Mastercard; Microsoft; Nescafé; Nesquik; Nestlé; Opal; Porkinson’s; Refuge; South African Airways; Tourism Ireland; Wall’s; Unilever; UPS; XboxAwards: Cream Exhibition 2005: Winner; L'Oreal Brandstorm Creativity Award

Liverpool, England, United Kingdom

I worked on the production of two short films, oversaw the set design, chose the right props and ensured continuity between scenes.

I worked here on a short term contract.

It was my responsibility to promote events at nightclubs. During this time I found that my true passion was creating ideas, no matter what the format. I once arranged for a nightclub to announce its opening a week earlier than the actual date. Whilst customers outside were being told the club was full, inside a DJ played to an empty dance floor. The following week, when the club opened for real, it had a capacity crowd.

Ba (Hons), Graphic Communication

Hnd, Typography

Nd, Graphic Design