Evidence-based reading intervention programs that deliver measurable results for struggling and developing readers of all ages. • Maximized market share by enhancing existing accounts and identifying new funding opportunities, leading to triple-digit growth in sitewide program sales.• Develop and create content for emails and marketing materials, ensuring alignment with brand messaging and engagement objectives.• Represented Read Naturally as a program expert at trade shows and events, effectively increasing brand visibility and gener-ating 30% more leads compared to the previous year.• Implemented a lead journey acquisition strategy that increased email engagement by over 22%, significantly improving lead nurturing and boosting conversion rates.

A boutique carpentry business specializing in one-of-a-kind, hand-crafted accent walls, and custom doors designed to add distinctive character and elegance to any space.• Implemented inbound and outbound lead generation strategies, including targeted multi-channel campaigns, to drive qualified leads.• Executed ongoing awareness campaigns across select social media channels, increasing brand visibility and engagement.• Created and developed branding and sales enablement collateral, enhancing the company’s market presence and sales ef-fectiveness.• Designed, developed, and managed the company website, optimizing it for SEO to improve search rankings and drive organic traffic.• Established partnerships with local designers and subcontractors, expanding the business network and creating collaborative opportunities.

A $60M global technology-driven publisher specializing in digital and blended learning educational resources and services. We deliver cutting-edge blended learning environments tailored for both educational institutions and businesses.• Directed all facets of B2B and B2C demand generation awareness and growth plans to support SaaS platforms.• Transformed the marketing function from a cost center to a revenue growth asset, increasing marketing-attributed revenue by 60% over six years.• Led the design and launch of a brand revitalization strategy based on data-driven market research, surveys, and interviews with stakeholders and influencers. This resulted in a 20% customer retention increase and an 18% yearly revenue increase.• Directed a $2.2M marketing/sampling budget to grow revenue and profitability through increased sales conversion rate and average order size.• Organized brand management, customer and market research, data team, PR, designers, and vendors to ensure effective development and communication of critical strategic messaging.• Successfully managed national and international sales consultants to meet and exceed sales and revenue goals.• Introduced quarterly content marketing campaigns and revenue-based success measurement structure. • Developed process maps, implemented operational standards, and identify bottlenecks, which enabled higher production quality, lowered costs, and increased efficiency.• Directed all aspects of regional and national trade shows and events.

Global innovator in bridging research & practice to help young people be and become their best selves.• Led internal and external content and creative teams to produce high-quality newsletters, website content, and social media updates, ensuring consistent and timely content delivery.• Established and aligned digital and multi-channel marketing strategies for all customer-facing programs, enhancing overall marketing effectiveness.• Collaborated with the sales team to develop and execute acquisition campaigns, ensuring timely and consistent communica-tions, generating targeted leads, facilitating follow-ups, and integrating with newly adapted CRM software.• Oversaw direct mail programs, managing strategy, costs, list quality, and brand compliance. Achieved over $90K in savings in the first year, reduced catalog print overruns by 15%, and increased catalog sales-per-square-inch by 20%.

"Action sporting goods e-commerce, direct mail, and brick and mortar retailer." Formed and led a creative/marketing department through seven years of growth. Developed a branding and visual foundation to better position The House brand as an industry leader.• Captured market-leading dominance through a digital-acquisition growth strategy, leveraging e-commerce, newsletters, and online events. • Designed the largest, most comprehensive direct mail catalog in the industry, expanding awareness and readership to over 250,000 subscribers.• Directed all aspects of in-studio, national, and international photo shoots, partnering with key vendors to recruit talent and ensure brand integrity.• Initiated sponsorships to support international, national, and local online and retail efforts.• Grew and managed a high-volume (20k + products) e-Commerce platform ensuring accurate content, best possible product representation, and UX design to maximize loyalty and profitability.