Peter Hubbersty Email & Phone Number

Hereford, England, United Kingdom

Abu Dhabi, United Arab Emirates

• Leading all marketing across Economic Cities and Free Zones cluster. Proven track record to develop and deliver marketing plans with product segmentation, based on solid propositions and data insights that deliver high.
• Audited all channels and messaging to inform how to create a strategic planning framework to segment the marketing efforts across several industrial sectors and product offerings.
• Led the strategic marketing for the launch and deployment of the Hope Consortium, an Abu Dhabi pandemic response initiative using global partners and affiliates to deliver vaccines across the globe. Created a complete.
• Created persona groups and user journeys for current and prospects based on insights and customer analysis.
• Developed an omnichannel content strategy building content hubs for each of our most valuable sectors and product sectors.
• Added over 53,000 LinkedIn users in 3 years.

Dubai, UAE

• Directed and led all strategy briefs across our client portfolio. Working with major clients and brands on local, regional and global strategic marketing plans and omnichannel campaigns. Introduced and led.
• Directed the strategic positioning across all campaigns, including insights for campaign and creative briefs to streamline the creative process while formulating all digital and offline campaign collaterals.
• Led the campaign team to develop a global inbound lead nurturing campaign for several Dubai Tourism. Covering Search, SEO, digital media, landing pages, email automation, social media, digital display ads and.
• Provided strategic brand and positioning input for new and existing brands within the Dubai World Trade Centre campus portfolio while creating a strategic framework to inform campaigns and content across hospitality.
• Developed a marketing and CRM programme to lift revenues across rooms, F&B, spa and events depts. Working closely with operational staff, the plan significantly drove traffic and direct bookings, as well as increased.
• Created the framework and user experience strategy for JA Resorts and Hotels’ global website by managing the discovery, user experience, design, content structure, data-collection approach, and strategy phases.

Middle East

• Responsible for P&L and strategic development, leadership, and management of the CRM and digital marketing agency based in Dubai and supporting a number of regional offices. Developed and integrated a specialist direct.
• Introduced and launched a deep profiling process for Etihad to evaluate members’ behaviours by analysing large numbers of data records and utilising market-by-market analysis tools.
• Led the team during the development of Carrefour’s first e-commerce site while developing the initial scope, UX, template designs, data-collection approach and content plan.
• Designed a strategic CRM framework strategy for Nissan to penetrate seven markets to achieve efficiencies in the showroom and aftersales environment selling, retailer CRM programmes, and data capture.

International

• Developed and delivered marketing solutions and business support to blue chips and SME’s to enable the clients in achieving organisational objectives. Played an instrumental role in building marketing strategies.
• Introduced and launched a retailer marketing programme across 1,300 UK flooring retailers, providing a marketing toolkit to drive traffic and establish local brand presence and awareness.
• Orchestrated and implemented an integrated communication strategy for the launch of a marketing programme of an aftersales automotive trade organisation with 1,300 servicing, repair and bodyshop members.
• Managed key clients, such as Virgin Hotels, Yamaha, Seabrooks Crisps, Karndean Flooring, Spar Europe, UK Government Depts, MVRA, and Supagard.

• Reporting directly to the CEO with full budgetary and P&L responsibility for the strategic development, leadership and management of the agency’s largest business division. Devising and managing client marketing.
• Devised, designed and set-up a new division of the agency, which within five years became the worldwide standard for Nissan retail marketing and was replicated and implemented across numerous markets worldwide. This.
• Identified significant inconsistency in the representation of the Nissan brand, from the clear on-brand central communication through brand-distressful local retailer communication. Developed a value proposition.

Created the Pendragon Marketing dept moving from agency suppliers to complete in-house agency model.

London, United Kingdom

Responsible for 86 Nissan dealerships partnership advertising and marketing programme

FIAT/Alfa Romeo/Lancia - Retailer marketing programme

Yeovilton

Served on Naval Air Commando Squadrons 707 (Wessex 5), 848 (Wessex 5), 846 (Sea King Mk 4). 899 (Sea Harriers).

Certificate Of Higher Education, Marketing Communications

City & Guilds, Electrical Aeronautical Engineering

Education record