Peter Hubbersty Email & Phone Number

Hereford, England, United Kingdom

Abu Dhabi, United Arab Emirates

Leading all marketing across Economic Cities and Free Zones cluster. Proven track record to develop and deliver marketing plans with product segmentation, based on solid propositions and data insights that deliver high prospect value and engagement. Built and developed a high performing team of 18 across that now delivers strategic, social, communications and campaign delivery tasks.Selected Contributions:• Audited all channels and messaging to inform how to create a strategic planning framework to segment the marketing efforts across several industrial sectors and product offerings.• Led the strategic marketing for the launch and deployment of the Hope Consortium, an Abu Dhabi pandemic response initiative using global partners and affiliates to deliver vaccines across the globe. Created a complete product marketing strategic plan based on five key value propositions. Assessed and evaluate markets of greatest need alongside markets to develop a more comprehensive pharmaceutical supply chain customer development. Even Bill Gates responded via his press office and visited our facilities.• Created persona groups and user journeys for current and prospects based on insights and customer analysis.• Developed an omnichannel content strategy building content hubs for each of our most valuable sectors and product sectors.• Added over 53,000 LinkedIn users in 3 years.• Grew website traffic from 200K unique visitors to over 3M in 2020, using an omnichannel digital strategy to maximise budgets across 18 global markets and seven target sectors.• Implemented an Email Automation programme, including preparation for CRM implementation of Microsoft Dynamics, including email automated workflows across autoresponders on the website, prospecting and remarketing. Devised a complete end-to-end lead management process to maximise lead nurturing.

Dubai, Uae

Directed and led all strategy briefs across our client portfolio. Working with major clients and brands on local, regional and global strategic marketing plans and omnichannel campaigns. Introduced and led best-practice and improvement processes across our client’s businesses. Running workshops and planning sessions to develop essential marketing tools to build product marketing and value propositions for clients such as Dubai Tourism, Dubai World Trade Centre, Emirates, ADNOC, Ministry of Health and Prevention, Emirates Literature Festival, hospitality, B2B and retail brands.Selected Contributions:• Directed the strategic positioning across all campaigns, including insights for campaign and creative briefs to streamline the creative process while formulating all digital and offline campaign collaterals.• Led the campaign team to develop a global inbound lead nurturing campaign for several Dubai Tourism. Covering Search, SEO, digital media, landing pages, email automation, social media, digital display ads and multi-variant testing framework.• Provided strategic brand and positioning input for new and existing brands within the Dubai World Trade Centre campus portfolio while creating a strategic framework to inform campaigns and content across hospitality services, weddings, events, and conferences.• Developed a marketing and CRM programme to lift revenues across rooms, F&B, spa and events depts. Working closely with operational staff, the plan significantly drove traffic and direct bookings, as well as increased social media following and engagement, which resulted in improved revenues of over AED 20M over three years.• Created the framework and user experience strategy for JA Resorts and Hotels’ global website by managing the discovery, user experience, design, content structure, data-collection approach, and strategy phases.

Middle East

Responsible for P&L and strategic development, leadership, and management of the CRM and digital marketing agency based in Dubai and supporting a number of regional offices. Developed and integrated a specialist direct and digital marketing offering to current and potential clients. Managed a number of clients, such as MAF Malls, Carrefour, Jumeirah, Etihad, Nissan, VISA, DU, Standard Chartered and Mars.Selected Contributions:• Introduced and launched a deep profiling process for Etihad to evaluate members’ behaviours by analysing large numbers of data records and utilising market-by-market analysis tools.• Led the team during the development of Carrefour’s first e-commerce site while developing the initial scope, UX, template designs, data-collection approach and content plan.• Designed a strategic CRM framework strategy for Nissan to penetrate seven markets to achieve efficiencies in the showroom and aftersales environment selling, retailer CRM programmes, and data capture.

International

Developed and delivered marketing solutions and business support to blue chips and SME’s to enable the clients in achieving organisational objectives. Played an instrumental role in building marketing strategies, aligning company objectives with current and future industry developments.Selected Contributions:• Introduced and launched a retailer marketing programme across 1,300 UK flooring retailers, providing a marketing toolkit to drive traffic and establish local brand presence and awareness.• Orchestrated and implemented an integrated communication strategy for the launch of a marketing programme of an aftersales automotive trade organisation with 1,300 servicing, repair and bodyshop members.• Managed key clients, such as Virgin Hotels, Yamaha, Seabrooks Crisps, Karndean Flooring, Spar Europe, UK Government Depts, MVRA, and Supagard.

Reporting directly to the CEO with full budgetary and P&L responsibility for the strategic development, leadership and management of the agency’s largest business division. Devising and managing client marketing programmes, creating new market opportunities and implementing industry-leading customer effectiveness and efficiencies.Selected Contributions:• Devised, designed and set-up a new division of the agency, which within five years became the worldwide standard for Nissan retail marketing and was replicated and implemented across numerous markets worldwide. This programme looked after all retailer marketing, with the aim of closing the gap between brand and local retailer marketing. This new unit generated 42% of the company’s turnover, 61% of profits and employed only 29% of the total staff. Controlled client budgets in excess of $40 million.• Identified significant inconsistency in the representation of the Nissan brand, from the clear on-brand central communication through brand-distressful local retailer communication. Developed a value proposition approach to help clarity of messaging and product sector marketing. Nissan Marketing Service Partner programme (NMS) was created to deliver this. Achieved 97% brand compliance within six months producing $30m of retailer-funded brand-supportive communication. Invited to deliver the programme in the US, South America, Asia, Europe and the Middle East, becoming the global standard for Nissan retailer marketing.

Created the Pendragon Marketing dept moving from agency suppliers to complete in-house agency model.

London, United Kingdom

Responsible for 86 Nissan dealerships partnership advertising and marketing programme

FIAT/Alfa Romeo/Lancia - Retailer marketing programme

Yeovilton

Served on Naval Air Commando Squadrons 707 (Wessex 5), 848 (Wessex 5), 846 (Sea King Mk 4). 899 (Sea Harriers).

Certificate Of Higher Education, Marketing Communications

City & Guilds, Electrical Aeronautical Engineering

Education record