Peter Hudspeth Email & Phone Number

London, United Kingdom

DANIELS HUDSPETH is a new kind of healthcare brand consultancy: one that recognises that yesterday's marketing models are no longer applicable. Today's challenging marketing realities mean that branding must work much harder, and differently.In particular, it needs to underpin the complex emotional relationships stakeholders have with healthcare brands they favour.Daniels Hudspeth specialises in understanding these emotional dynamics, and in creating greater brand value, by leveraging their inherent power to either reinforce existing behaviours, or engineer desired behavioural change.The company's proprietary methodology - EMOTIONALYSIS - has been proven and refined over many years.It establishes the essential foundation for all brand activities, across all channels, throughout all stages of the brand lifecycle, from pre-launch through to patent expiry and, if necessary, on into OTC.Clients include Allecra Therapeutics, Deallus Consulting, Mole Valley Farmers, Novo Nordisk and Spire Healthcare.

London, United Kingdom

Joint managing director with Jeff DanielsResponsible for building and developing UK and European healthcare business and assisting with global new business development in the US.Managed integration of digital agency services to enable the Draftfcb Healthcare London offering to include:- augmented reality- closed loop marketing (CLM)- conversion rate optimisation (CRO)- digital content creation- digital solutions- digital strategy- digital training- mobile application development- online media planning and buying- search engine marketing (SEM)- search engine optimisation (SEO)- social media- tablet PC and iPad sales representative support tools- web design and build

London, United Kingdom

Responsible for agency client services and agency new business development. Additional responsibility for international and global network agency business through Omnicom network agency groups (DAS, TBWA\WorldHealth and BCS networks), working with US and European network agencies. Successfully lauched AstraZeneca's Symbicort in the UK, in both asthma and COPD indications, in 2001 and 2003 respectively. Key member of the TBWA\WorldHealth global agency launch team for Solvay's new IBS product, Cilansetron, 2003-2005.Introduced animal health business to the agency for the first time, with Pfizer Animal Health's Dectomax and Schering-Plough Animal Health's Optimmune in 2004.Leading member of the successsful TBWA\WorldHealth global agency pitch team for Pfizer Animal Health's Cerenia, Improvac and Slentrol in 2005. Promoted to the LECA board of directors in December 2006.European brand team leader for Bristol-Myers Squibb's Reyataz, 2006-2010.Global brand team leader for UCB's Keppra, 2007-2010 and Xyzal Paediatric, 2009. Responsible for LECA gaining accreditation to the IPA's Continuous Professional Development (CPD) programme for the first time in 2007, and again in 2008 and 2009.Successfully coordinated the launch of Takeda's new oncology brand, Mepact, in the UK and other key European markets in 2010.

London, United Kingdom

(Formerly WCRS Healthcare, now Euro RSCG Life)Client service responsibility for all ethical pharmaceutical, OTC and animal health accounts. Additional responsibility for agency new business development and European and global/international network agency business. Responsible for animal health, veterinary, equine and associated trade press media planning and media buying for MSD Agvet/Merial livestock and equine brands, 1992-2000. Member of the UK Agridata Steering Committee, 1994-2000.Promoted to the board of directors in April 1993.

Harrow, United Kingdom

Responsible for agency new business development, with remit for improvement of agency service through effective management. Achievements included winning ten new accounts and delivering notable service improvements with existing clients.

Regional sales manager in the south east region. Responsible for the regional management team (training manager and hospital manager), and sales representative (ten Rx sales representatives and one specialist hospital sales representative). Gained a reputation for effective man management and sales team motivation, which helped region achieve number one sales position.

Responsible for the field training of eleven representatives - ten Rx sales representatives and one consumer OTC sales representative in the south east region.

Responsible for sales of consumer OTC brands into key multiple retail pharmacy accounts in south east England. Achievements included successfully selling Canderel into all retail pharmacy outlets, resulting in 100% distribution prior to launch.

Responsible for GP, hospital, family planning clinic and retail pharmacy OTC sales in the south east London territory. Consistent top performer in all product areas.

B.Sc. (Hons), Pharmacology

Activities and Societies: President of Lupton Flats at Leeds University 1978-1979; Played rugby for Leeds University 1st XV team.

8 Gcse 'O' Levels And 4 Gcse 'A' Levels, In Chemistry, Physics, Pure & Applied Mathematics And General Studies