Peter Hutto Email & Phone Number

Everybite is delivering e-commerce level personalization to the dining experience and restaurant industry. By enabling diners to add their health, nutritional, allergy and while visiting a restaurant's menu, Everybite dynamically personalizes menu choices and recommendations so diners can confidently (and safely) tailor their dining experience. Marrying this critical diner data with other first and third party data will allow restaurants to radically transform and personalize the dining exeriences for 100's of millions of diners.I lead Everybite's go-to-market strategy, shaping marketing, sales, revenue generation and partnership strategy. I am acquiring the company's early and strategic customers and laying business infrastructure for sustainable growth.

Partnering with CEO to bring our MVP for automating continuous school improvement to market and raise seed funds to prove product market fit (PMF) with K-12 public and charter schools and districts. Critical activities include creation of the investor presentation and materials, defining PMF criteria, defining the professional services model, refinement of the platform implementation and customer success model and processes, refinement of the Go-to-Market strategy and positioning, creation of the sales materials and process. I participate in all investor and sales related presentations and activities.

Trueview Plus is a technology enabled services that provides and execution infrastructure for growth companies. Trueview enables CEOs and their team to move faster, make better decisions, and consistently achieve their most important goals. As a Trueview founder I have focused on defining the methodology, core service delivery model, pricing and compensation model, and the go-to-market strategy. I am actively involved in selling and delivering the Trueview Plus service.

I work side by side with the CEO and their teams to focus, and then execute, the 3 MOST IMPORTANT priorities and outcomes that drive their business to the next level. This enables the CEO to grow, fund or even sell their business. I work as an Advisor, Fractional "CXO", or Consultant to the CEO and share and leverage the experience and expertise learned over +35 years as an operating executive in technology companies so that their team can execute faster, better and with fewer mistakes. My unique operating experience spans lean startups, high growth companies and large enterprises where I have proven experience focusing and driving results. I have lead Business Strategy, Product Strategy (including Product Market Fit), Go-To-Market, Revenue Generation, Business Development, Sales (field, inbound and outbound), Digital Marketing, Client Success, and Mergers & Acquisition.

Big Mother DAO is an virtual Web3 studio business with existing IP and software assets it is bringing to market. The flagship products are PIP- an innovative content distribution network and monitization platform for W2 & W3 creators and publishers, and Aiki Wiki- an innovative L2 blockchain consensus protocol that can generate win-win outcomes for person to person, person to AI, and AI to AI mediations.I am working as advisor and fractional CXO for the CEO on business strategy, operational strategy and execution, product market fit and fund raising for the ventures.

San Diego, California, Us

Serve as a strategy, Corp Dev and BD advisor to the CEO.

Vienna, Va, Us

Worked with the CEO, President and CAO to develop a buy-side M&A strategy for this SAAS business operating in the Automotive and Mobility Services market. As the company approached a SPAC, it needed to develop a buy-side growth strategy that directly supported the company's specific revenue growth and profitability initiatives. I developed the overall M&A strategy, acquisition criteria, process and target lists.

Laguna Niguel, California, Us

Joined the CEO on an existing technology consulting business to drive traction with a new (internally funded) startup creating an innovative technology buying service for midmarket enterprises. Served as a fractional leader responsible for go-to-market strategy, marketing, and sales working directly with the CEO and his leadership team. Narrowed and clarified the the company value proposition and messaging and then converted those into marketing campaigns, MQL, SQL's and closed deals. Changed the sales process and team and then brought in a fractional sales leader to continue to drive sales results. Synchronized the sales, proposal and fulfillment proceses to improve sales.

Helping this leading SAAS advertising platform company identify new market opportunities and white space where their platform serve new B2SMB companies. Working with senior leadership on business strategy, product strategy, product market fit and go-to-market strategy.

Saint-Charles, Illinois, Us

The B2SMB Institute, founded in early 2018, is focused on helping large and small companies who focus on the small & medium business market (SMB) scale their business, grow revenue and improve profitability. Companies who build products/services for SMBs know they are very different customers compared to traditional enterprises (B2B) or consumers (B2C) and require different operating processes. The Institute hosts events, conferences and highlights content on best practices and innovations for companies specifically focused on the challenging SMB market. Ask us how we can help you!

Working with the CMO and CPO and their teams on Business, Product and Revenue Strategy & Execution as the company repositions itself for accelerated growth. Specifically worked on 4 key initiatives: 1) demand generation and top of funnel lead generation, 2) customer and prospect intelligence and targeting, 3) new product & vendor selection for a core product, and 4) a strategic new product strategy, definition and vendor evaluation in the marketing automation and CRM category.

Was referred to the CEO of this entertainment content publisher (Video) to advise on M&A scenarios. Outcome: Over 14 months we orchestrated a M&A strategy and process that led to a successful acquisition.

Worked with the founder initially in a co-founder role on the Updopt business and product strategy. Actively built the initial sales pipeline and orchestrated the close of several of the initial strategic customers. I continue in an Advisory role.

Los Angeles, Ca, Us

Advised the Founding CEO & CMO and BOD on M&A and Business Development. We orchestrated a successful exit to a Strategic Buyer in April 2014

Advised the CEO on the company turnaround and facilitated business and corporate development discussions. Successfully sold the company assets on behalf of the secured debt holder.

Irvine, Ca, Us

I ran the M&A function for the CEO and Executive team but in the role of external Advisor. My focus was on inbound M&A activity, select sell-side transactions, investment banker relationships, and select strategic partnering opportunities. .

Irvine, Ca, Us

Over 7.5 years with Local Corporation (Local.com) I was part of the core leadership team that set business strategy and helped transform Interchange Corporation from a tier 2 search distribution network with declining revenues increasing competitive pressures, into Local.com, a leading Local Search engine, Comscore Top 100 Internet site, and +1500 site Local Syndication Network. In the most recent 2 years I built and ran the Corporate Development operation. With the CEO I established the M&A strategy that supported the overall business and operating unit goals. Over 2+ years we executed 13 transactions (5 company acquisitions, 6 customer base acquisitions, and 2 divestitures). I built relationships with the investment banking community and the base of large Strategic Acquirers.In the 5.5 years preceding the M&A role, I led the Business Development,Strategic Partnership and Sales functions for Local.com. As we transitioned the business, my BD team was responsible for the large revenue partnerships (Yahoo, Google, SuperMedia, ATTi/Yellowpages, CityGrid, etc.) that fueled our growth in local search revenue from $0-to nearly $100M in annual revenue. The BD team also fueled the growth of a new line of business syndicating Local content and revenues through a Local Syndication Network which we built. the Network business which continues to be the most profitable line of business for the company.I built out the media (display) advertising sales team within the company. I also lead the outbound telesales initiative as we focused on driving direct sales revenue from small businesses (SMBs). Over 2 years we evolved from a pilot/prototype team in southern California, into a +350 person, 8 center outsourced sales operation in Manila, Philippines. In both of these direct sales initiatives I was the sponsoring executive responsible for setting the strategies, hiring the leaders and building the teams, and driving the results.

Was an advisor to this video content aggregation, advertising and distribution platform company. RealGravity was purchased by Scripps in 2012

I am the founder of this new venture which is uniquely combining a "Real Estate Development" business model to current online and search marketing strategies. IPGD invests in, develops and manages undervalued Internet properties (web sites and domain names). IPDG portfolio properties are focused on generating income for our financial investors, and/or delivering measurable marketing results (leads, brand development, revenue, etc.) for our strategic clients.I set the investment strategy; evaluate the development and revenue potential for the various internet properties IPDG is considering; oversee the creative direction and development of the property; and then manage the property to the revenue goals leveraging search and affiliate marketing and other online revenue strategies.As in traditional real estate development, the core IPDG team uses a network of relationships, contractors and service providers on its various investment and development projects.

One of the original financial and sweat equity investors in this socail networking startup. My expansive role encompassed product management through business strategy to business development. Post launch I ran the Business Deveopment and Online Marketing functions.We sold ZeroDegrees to IAC/InterActiveCorp in March of 2004 for an 8 figure exit delivering a 10X return to investors.

Us

I ran the Southern California operation for this Internet integration and consulting firm. In this P&L position, I ran the full operation- encompassing sales, service delivery, technical and creative functions. The business focus was on building and launching complex B2B and B2D Marketplaces and Exchanges. We closed several of the largest transactions in the company, each of which was over $5 million.

Systemhouse was acquired by EDS and I ran the Southern California operation for the eSolutions business of EDS.

Us

Over 8 years with Systemhouse I moved into successive levels of leadership based on my ability to win clients, drive profitable services revenue, build teams and deliver projects. I rose in the ranks from Business Development to Managing Director. Having helped launch several new practice areas and offices, I ultimately ran the southern CA office with a P&L of almost $50M and 160 professional staff.

Ba, Political Science

Political Science