Pete Riethmeier Email & Phone Number

Michigan, United States

Head of marketing for the organization, leading global brand strategy and cross-functional collaboration to penetrate diverse markets (Agriculture, Pharma, Food, Metals & Mining Materials, and more). Managing a $xxxK budget, delivering data-driven insights to maximize ROI and campaign effectiveness. Overseeing digital initiatives (SEO, SEM, social media.

Michigan, United States

Iowa, United States

Company lead for all marketing efforts including strategy and tactics for digital, social media, print, and internal marketing. Manage the product support team including all lifetime customer service calls, parts, warranty, and quality assurance. Lead a team of nine team members including three direct reports. Created the launch plan that included.

Driving revenue and net margin growth for one of the largest retailers with creative promotional strategies, developing customer-centric solutions, crafting 360 degree marketing support strategies, using fact-based analytics to drive favorable ROI results, and strengthening team environment through cross-functional collaboration.* Leading $xxx million in.

Benton Harbor, Michigan, United States

Hand-picked and reported to Executive VP of Sales as project lead for Whirlpool’s new order management system and new 3PL delivery integration. Coordinated and managed cross-functional teams for both projects (sales, marketing, supply chain, IT, and sales support teams). Accountable for system development, distribution network strategy, and customer.

Benton Harbor, Michigan Area

Spearheaded the strategic planning and process improvements for Whirlpool’s top 25 independent key account customers. Developed Go-To-Market (GTM) strategies to target regional based market opportunities. Channel leader for process improvement and system management processes. Managed three direct reports. * Successfully securing over $50 million in revenue.

Launched products for the Refrigeration category with $2.6 billion in annual net sales. Managed projects with combined capital budget investments of over $30 million, achieved aggressive goals, and implemented solutions to increase revenue growth. Develop five-year product roadmap plans across four brands. Managed one direct report.* Launched two projects.

Benton Harbor, Michigan

Lead Plan-To-Sell and GTM strategy for all channels. Instrumental in implementing pricing, product life cycle, margin/cost analysis, and outlet distribution processes for eight sub-segments of the category with $1.2 billion in annual net sales. Developed new processes, set category goals/KPIs, and had P&L ownership. Managed three direct reports.* Turned.

Benton Harbor, Michigan

Designed and managed merchandising strategies resulting in increased revenue. Implemented pricing, product life cycle, and product distribution strategies to achieve company goals.* Increased profit of Front Load Laundry category by $62 million* Launched industry's first eStar Dryer* Lead strategy and GTM plans for industry leading Heat Pump Dryer project

Benton Harbor, Michigan

Drove sales and profitability for $110 million in revenue through effective negotiation of product pricing, creating and managing sales promotions, marketing, forecasting demand, and providing customer business solutions.* Increased revenue $14 million in 2012* Improved Q1 2013 revenue over 36% and profit over 30% YoY* Negotiated three different new.

Benton Harbor, Michigan

North American leader for the IKEA account. Worked internationally with the customer, internal factories, and suppliers to grow the business. Promoted loyalty through comprehensive business analysis, marketplace analysis, and developing new market opportunities with customer.* Successfully increased revenue +$11.8 million in a down industry* Lead 15.

Benton Harbor, Michigan

Internal consultant and team leader for up to 20 cross-functional team members that addressed strategic sales and marketing business units. Developed financial and statistical models that quantified opportunities that guided recommendations and execution plans. Lead customer segmentation strategies and supporting reports that drove improved trade customer.

Directed regional marketing initiatives and media programs for the Midwest region. Identified synergies and strategic opportunities across regional/local markets. Evaluated incremental media opportunities with local and corporate marketing teams. Managed $10 million media budget.* Lead the rollout of NFL and NASCAR sponsorships in the midwest region.

Overland Park, KS

Developed comprehensive strategies and marketing plans for Voice Bundled Packages. Managed annual $2 million promotional and marketing budget. Developed strategies based on segmentation data and messaging.* Increased conversion rate of direct marketing by 20%

Overland Park, KS

Appointed by Senior Leadership to lead the effort which reduced a $300 million budget by 50%. Co-leader of a large, cross-functional team (65) tasked with the transformation of the Reverse Logistics process for back office and retail operations. Managed executive relationships and expectations in a highly political environment.* Achieved $30 million in.

Las Vegas, Nevada

Managed a retail store that sold all consumer products and services that Sprint offered, ranging from wired-line to wireless services. Managed and developed 11 direct reports within a union environment.* Transformed last ranked store in ‘02 into #2 ranked store in ‘03 (missed top store by 1%)* Increased revenue from $797,000 to $1.45 million by focusing on.

Overland Park, KS

Managed call center performance program including pay for performance incentives and disciplinary actions. Facilitated executive weekly staff agenda. Performed ad-hoc data analysis.

Master Of Business Administration, Strategic Management And Leadership, Business Administration

Distribution Channel Management: Creating Go-To-Market Growth Strategies

Bachelor Of Science In Business Administration, Business Administration With A Statistics Minor

Activities and Societies: Beta Sigma Psi * President * Vice President * Recruitment Chair

International Business -- Study Abroad Program

Focus: • International Management and Marketing • Small Business and Entrepreneurship