Peter Ilberg Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Partnering with DSPs, SSPs, DMPs and Agencies and Publishing companies - powering the media ecosystem to solve challenges of data coverage, disparate identity, and digital and streaming planning, activation and outcome measurement.

Tysons, Virginia, Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. With more than 100 top-tier content providers sourced through direct partnerships, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction. Premion’s advertising platform delivers advanced audience targeting and seamless integration and reporting across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.

Columbia, Md, Us

Lotame is the universal cross-device data solutions company that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty. The company is based in New York City with offices in Maryland, San Francisco, London, Singapore, and Sydney, Australia.

Yieldex is the leading provider of digital ad forecasting, analytic pricing and trading tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies.

New York, New York, Us

New York, Ny, Us

New York, New York, Us

Developed and launched network of editorial vetted publishers that increased organic ad inventory by +500%; Negotiated vender relationships that increased in-text advertising eCPMs by 75% and remnant ad inventory eCPMs by 85%; in-text goal was 15% and remnant eCPM goal was 25% Lead content and Q&A platform licensing and distribution negotiations with TorStar Digital, TheStreet.com, Synacor, & NASDAQ, WorldNow, BI Media, RoadRunner, CBS Local Media and Fox Television Stations Group

New York, New York, Us

Developed and launched Mom blog network for Lifetime Networks that increased audience reach, created original content, and offered unique cross-platform sales opportunities; since launch in July Lifetime Moms surpassed its' 2009 revenue goals.Analyzed ad inventory fill rates and ad sales revenue and developed monetization strategy for of unsold ad inventory across all Lifetime Digital properties utilized advertising exchanges, networks, and platforms; when implemented increased overall eCPMs and increased incremental net revenue for 2009.Developed and implemented content syndication strategy that lead to the syndication of FiLife.com content to over 150+ local media websites

New York City, Ny, Us

Spearheaded and managed key strategic iVillage partnerships with Yahoo, Blogher, MSN, CNN, Makeover Solutions, Alloy, Science Daily, Health Communities, PriceGrabber, WorldNow and AOL significantly increasing organic traffic to core sites over 2MM UVsIncreased and expanded iVillage's video ad inventory by developing advertising supported video syndication offerings with Jambo Media, Hulu, and BBE.Lead and participated in the development of major strategic partnerships, specifically, iVillage's sale of gURL.com to Alloy Media & Marketing Sourced, modeled, and negotiated agreements for mobile content distribution and monetization with Starcut and JumptapMedia.Lead the negotiation of a comprehensive NBCU operating agreement with the Rubicon Project that increased efficiency and inventory fill Co-lead the negotiation of a guaranteed advertising relationship between CNBC and MicrosoftDeveloped strategy and launched NBCU and iVillage vertical ad networks, collaborating with ad operations, editorial, sales, and marketing teams of different NBCU business units to create custom ad-network sales-packages that complemented and extended core ad sales offering. Participated in due diligence and lead the negotiation of key operating agreement that coincided with investments GE Peacock Equity Fund with Adify, The Rubicon Project, and Healthline NetworksFounded, recruited and managed Healthology advertising network (NBC Digital Health Network), leveraging proprietary text and video assets. Network partners included Cablevision, Time Warner, CNN, ABC News, Media General, MNG and 300+ local ABC, CBS, NBC affiliates that generated in excess of $2MM in net revenue annually between 2003-2005

Bs, Marketing & Finance

Advanced Marketing Accreditation

Certificate Of Completion, Bels