Peter Im Email & Phone Number

California, United States

Burbank, Ca, Us

San Francisco, Ca, Us

Los Angeles, California, Us

• Served on Publishing strike team as project consultant for new titles in development utilizing Mythical’s blockchain technology to ensure scope, design, and integration points will meet business objectives • Guided Platform, Website, Marketing, and Business Operations teams to execute on NFL Rivals’ NFT drops, generate pre-launch revenue, and engage with web3 community by promoting utility of digital ownership • Planned, modeled, and conducted competitive analysis of top web3 performers to optimize NFL Player Presales • Led Epic Spell Wars through idea validation, early production milestones, and Pre-Alpha greenlight process

Allen, Texas, Us

• Led myVegas Bingo to product vision, key strategic milestones, and KPI targets via roadmap and backlog ownership, production planning, focused iteration, and quantitative / qualitative analysis• Managed 4 Product Managers and 2 Analysts across 5 Pods (Features, Live Ops, Economy, Analytics) while driving execution of new features and tests through conception, goal setting, development, and release • Owned analytics and telemetry processes used to provide thoughtful insights and reporting of game performance to all internal and external partners and stakeholders • Served on senior Leads team as advocate of the product and player experience while gaining alignment and mobilizing studio around business targets

San Francisco, Ca, Us

• Led Connected Strategy efforts on Diner DASH Adventures to craft a loop that extends beyond video games through social media initiatives, brand partnerships, and merchandise • Managed, motivated, and inspired a team of Product Managers to do their best work while growing skillsets and confidence • Assisted with cross-studio functions to increase knowledge sharing, communicate wins, and build a culture of collaboration around Casual Games best practices and Top of the Funnel metrics • Worked with people management team to ensure the studio’s core values and culture are evident in everything we do

San Francisco, Ca, Us

Launched Diner DASH Adventures, one of Google Play's Best Casual Games of 2019• Guided DDA team and Central departments to operational and commercial readiness across all facets of development, Go-to-Market planning, and subsequent game growth • Collaborated with Product Leads to develop DDA’s lifecycle strategy, define the roadmap, and deliver against KPI goals, then communicate performance to all stakeholders • Helped design and drive excellence in execution for innovative features and initiatives aimed at improving customer acquisition, engagement, retention, and monetization.• Built a deep understanding of our players and identified new opportunities to improve their experiences and how to best serve their needs via rapid prototyping, concept testing, and experimentation

San Francisco, Ca, Us

• Collaborated with product team to define vision and strategy of DASH franchise, then drive direction of Product Roadmap for new and existing features and live events• Set measurable objectives, review results, and optimize product performance through detailed analysis and rapid, data-driven iteration• Maximized player engagement, retention, and monetization via exploration and interpretation of actionable game and user data with vigorous A/B testing• Modeled KPI theories, in-game economies, and revenue forecasts to provide insights and communicate results to team• Trained, mentored, and shared wins and learnings across disciplines and within PM organization

San Francisco, Ca, Us

• Provided Product Roadmap recommendations for new and existing features and live events in Cooking DASH • Analyzed game performance against acquisition, retention, and monetization targets.• Communicated KPIs to the team and provide ideas on how to optimize metrics.• Tuned live game economies to increase retention and monetization. • Set measurable objectives, review results and optimize performance through rapid, data driven iteration.• Completed competitive analysis and organize user research to pull insights on market performance and player behavior.

Vancouver, British Columbia, Ca

• Defined Live Operations strategy and Payment Offer funnel for Spirit Lords (Apple Editor’s Choice 4/9/2015) • Provided knowledge of free-to-play best practices to support Moonrise by Undead Labs • Analyzed game data to improve KPIs, game mechanics, and overall player experience • Implemented beta split tests for Beginner’s Packages, energy systems, and in-game pricing optimization • Designed product features aimed at improving player retention, conversion, and monetization• Managed all Game Guide and social content for www.spiritlords.com

Vancouver, British Columbia, Ca

• Worked across portfolio of titles including Kingdoms of Camelot (web), Kingdoms of Camelot: Battle for the North (#1 Top Grossing App on iOS, 2012), Heroes of Camelot, and Realm of the Mad God• Created promotional plans and oversaw execution of sales and events to drive monthly goals and revenue targets• Managed in-game economy and content rollout including pricing, sales, and seasonal content • Analyzed and monitored KPIs and user feedback to determine trends and provide development teams with roadmap recommendations, accurate revenue forecasting, and sales performance reports• Implemented innovative strategies to test and improve engagement and monetization metrics• Managed GameMaster teams responsible for Sales, Events, Community Management and Customer Support

Vancouver, British Columbia, Ca

• Managed all player support interactions (email, phone, web) to drive efficient resolution and customer satisfaction • Evaluated daily PX needs and delegated tasks after communicating live issues and game updates• Actively monitored ticket volume and player feedback to resolve bugs with development teams• Created PX policies and processes to improve responses and resolution time while maintaining tools such as Player Knowledge Base, internal PX wiki, and game administration panels

Vancouver, British Columbia, Ca

Bachelor Of Arts, Psychology, Education

Education record