Peter Crocker Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Speciality: Simplifying complexity. My core work is business-to-business communications for corporates. Partnering with agencies, I write extensively for tech companies like Google, SAP, monday.com, Zendesk, Salesforce, Hubspot, DELL, Adobe, and brands like Vodafone, AGL, Uniti and Westpac. To learn more head to www.businesscopywriter.com.au

Sydney, New South Wales, Australia

Ink Spiller Communications helps you craft quality content that captures attention, creates connections, attracts ideal customers and stands out.By taking the time to understand your business, customers, competitors and positioning, we work with you to create relevant, consistent and compelling marketing communication. As copywriters by trade, we focus on getting the words right first.What’s your message? Who are you trying to influence? Why will they care? What makes you… Show more Ink Spiller Communications helps you craft quality content that captures attention, creates connections, attracts ideal customers and stands out.By taking the time to understand your business, customers, competitors and positioning, we work with you to create relevant, consistent and compelling marketing communication. As copywriters by trade, we focus on getting the words right first.What’s your message? Who are you trying to influence? Why will they care? What makes you different?Our superpower is translating the expertise inside your head, or within your business, into compelling content. We love forming trusted long-term partnerships to do great work with great people.Once we get your words right, next comes the design and media. Depending on your objectives, we work with you to create: >> Feature articles >> Social content >> Blogs >> Case studies >> Marketing collateral >> Email newsletters >> Videos >> Websites >> Ebooks / WhitepapersWhether you purely need copywriting, a full service or something in between, we’re flexible to work how you do. We often partner closely with other agencies, in-house design teams, specialist freelancers and trusted partners to deliver your final product. Show less

Sydney, Australia

Since 2006, OneWest has created marketing communications that generate measurable business growth. As part of the content marketing team, my role includes the development of content and branding strategies and writing copy for websites, articles, videos, animations, email newsletters, advertising, social media and more.OneWest's proven results come from building long-term partnerships with clients who trust us to tell their unique story. Our crew of designers, developers, and digital… Show more Since 2006, OneWest has created marketing communications that generate measurable business growth. As part of the content marketing team, my role includes the development of content and branding strategies and writing copy for websites, articles, videos, animations, email newsletters, advertising, social media and more.OneWest's proven results come from building long-term partnerships with clients who trust us to tell their unique story. Our crew of designers, developers, and digital marketers take the time to get to know the ins and outs of your business, so we can craft messages to reach and influence your customers, whatever the medium.OneWest offers an end-to-range of services including: - Strategy - Web Development - Social & Digital Marketing - Copywriting - Branding & Design - Video & Photography - Content Marketing - PrintTo read customer success stories and meet the team, head to onewestmedia.com.au Show less

Sydney, Australia

Starting by taking the time to understand your audiences, business, competitors and positioning, my role is to create messaging that rises above the deafening noise and deliver marketing communication that captures attention, creates a connection and attracts customers.I have been immersed in digital content marketing for over two decades across brands big and small including SAP, Microsoft, NRMA, Westpac, Holden, Wormald, Suncorp and AGL, to name a few.As a senior writer… Show more Starting by taking the time to understand your audiences, business, competitors and positioning, my role is to create messaging that rises above the deafening noise and deliver marketing communication that captures attention, creates a connection and attracts customers.I have been immersed in digital content marketing for over two decades across brands big and small including SAP, Microsoft, NRMA, Westpac, Holden, Wormald, Suncorp and AGL, to name a few.As a senior writer, project manager and marketing director, I’ve worked on content marketing campaigns ranging from websites, apps and social media, to advertising and video. Having built a trusted network of specialists across design, development, branding and technology, I can draw on the right experts needed for larger projects.Specialising in business-to-business copywriting with my writing partner at Business Copywriter, I have worked on hundreds of websites, articles, posts, videos, ads, emails, banners, flyers, events, proposals, brochures and the side of one truck. I was previously a Marketing Director and Editor of Flying Solo - Australia’s largest small business community - and Head of Publishing at Pinstripe Media, creating inspirational small business, startup and personal finance content. Show less

Sydney, Australia

Pinstripe Media is a media and content marketing business that creates inspirational small business, startup and personal finance content that helps Australians improve their lives. Our portfolio of titles includes Flying Solo, Startup Daily, Kochie's Business Builders, Small Business First and Your Money and Your Life, as well as television programs Kochie's Business Builders (Ch7) The Airport Economist (Sky News, Qantas Inflight) and The Dream Academy (Ch 7).As Head of… Show more Pinstripe Media is a media and content marketing business that creates inspirational small business, startup and personal finance content that helps Australians improve their lives. Our portfolio of titles includes Flying Solo, Startup Daily, Kochie's Business Builders, Small Business First and Your Money and Your Life, as well as television programs Kochie's Business Builders (Ch7) The Airport Economist (Sky News, Qantas Inflight) and The Dream Academy (Ch 7).As Head of Publishing my key role was to manage the strategy and execution of Pinstripe’s editorial direction and digital platforms, and inspire the publishing and digital team to produce quality content of all types for our audiences and clients. Key responsibilities included: - Nurture and develop the talent within the publishing team to retain and attract the right people - Lead the development of an editorial strategy, and increase the quality and engagement of ‘always-on’ editorial content on and between the mastheads (multimedia) - Create an editorial calendar of ‘feature’ events that audiences (and partners) will love - Develop a network umbrella brand and digital presence (with developer/agency) - Build a data insights, amplification and reporting capability within the business - Manage and growth of Pinstripe’s digital brands and contribute to growing and diversifying revenue streams - Engage in the Australian business and finance ecosystem on a daily basis Show less

Sydney, Australia

Flying Solo is part of the business and finance focused Pinstripe Media stable; which now reaches the largest audience of business owners in Australia.The portfolio includes the brands Flying Solo, Startup Daily, Kochie's Business Builders, Small Business First, Kochie's Money Makeover as well as television programs Kochie's Business. Builders (Ch7) The Airport Economist (Sky News, Qantas Inflight) and The Dream Academy (Ch 7).As Editor, I was responsible for: - Leading… Show more Flying Solo is part of the business and finance focused Pinstripe Media stable; which now reaches the largest audience of business owners in Australia.The portfolio includes the brands Flying Solo, Startup Daily, Kochie's Business Builders, Small Business First, Kochie's Money Makeover as well as television programs Kochie's Business. Builders (Ch7) The Airport Economist (Sky News, Qantas Inflight) and The Dream Academy (Ch 7).As Editor, I was responsible for: - Leading our team of expert small business columnists - Overseeing content publishing and development across the community - Social media management and strategy - Twice-weekly newsletter to 38k subscribers - Nurturing the growth of our busy online forums - Developing strategic initiatives to grow the business - Managing our online advertising team - Managing web development, plugins, marketing software, security and lead generation - Search engine optimisation (high ranking for hundreds of small business phrases)In 2018, we were proud to bring back Flying Solo LIVE | Australia’s conference for micro business owners. We have held five sellout events in past years, the most recent as a feature event of the Victorian Government’s 2018 Small Business Festival Victoria, where ~400 attendees enjoyed inspirational speakers and face-to-face networking. Flying Solo LIVE addresses the key issues facing Australian solo, micro and small business owners through inspiring, educational and interactive presentations, workshops and networking.Flying Solo has grown to a membership of approximately 100,000 business owners with a further ~40,000 connecting across social networks. Show less

Sydney, Australia

As Marketing Director of Flying Solo, Australia's micro business community, my primary responsibilities were business strategy and development, leading our online advertising team, managing the website development crew, and overseeing the growth of our online forums. Flying Solo has grown to a membership of approximately 100,000 business owners with a further ~40,000 connecting across social networksKey projects and responsibilities:- Having been instrumental in establishing the… Show more As Marketing Director of Flying Solo, Australia's micro business community, my primary responsibilities were business strategy and development, leading our online advertising team, managing the website development crew, and overseeing the growth of our online forums. Flying Solo has grown to a membership of approximately 100,000 business owners with a further ~40,000 connecting across social networksKey projects and responsibilities:- Having been instrumental in establishing the online advertising model for the business, I now manage multiple integrated campaigns across the site, forums and social media channels for many of Australia's largest brands, including branded content creation.- Project managed the complete rebuild and redesign of FlyingSolo.com.au including a move to mobile responsive design, change of technology platform and migration of thousands of articles , forum threads and user accounts. - Manage the ongoing maintenance and optimisation of the website including search engine optimisation (high ranking for hundreds of small business phrases), plugins, marketing software, security and lead generation.- Spearheaded the development and launch of Flying Solo’s online discussion forums (Australia’s largest small business forums), and lead the moderation team to uphold the guidelines and drive engagement.- Key role in staging, promoting and presenting a range of educational small business webinars each year.- A key member of the team that staged multiple sell-out business events under the Flying Solo LIVE! banner.- Integral to developing, publishing and promoting Flying Solo’s national small business survey ‘Understanding Micro Business’, the largest research of its kind.- Producer, videographer and content creator for a national small business tour featuring 12 events across Australia for a global tech company.- Co-author of the business bestseller Flying Solo - How to go it alone in business, as well as 100+ small business articles. Show less

Sydney, Australia

Primarily working on digital marketing for Microsoft Australia, this fast-paced role included the management of email marketing, website development, online advertising, promotions, website structure, content collation and copywriting. Responsibilities also included online media planning and buying, involving negotiation of media deals with publishers including the delivery of several major websites and online marketing projects including the Australian campaign for a global Windows… Show more Primarily working on digital marketing for Microsoft Australia, this fast-paced role included the management of email marketing, website development, online advertising, promotions, website structure, content collation and copywriting. Responsibilities also included online media planning and buying, involving negotiation of media deals with publishers including the delivery of several major websites and online marketing projects including the Australian campaign for a global Windows Launch. Show less

Sydney, Australia

Responsible for managing content on a major automotive website developing a consistent content structure across all their vehicles. The role included project management from concepting and sales through to site specifications, writing, implementation and delivery. Eclipse Group was subsequently acquired by Deloitte Digital www.deloittedigital.com/au

Bachelor Of Business, Double Major: Marketing & Advertising

Diploma Of Business

BSchool packages the lessons, advice and guidance of some of Australia’s best business minds into a practical 12-month diploma course.

Education record