Peter Sutton Email & Phone Number

Global

• Strengthened the commercial capabilities with Philips and built, deployed and created adoption of new global commercial capabilities that created top-line impact in the domains of Opportunity/Funnel Management.
• Market opportunity visibility growth
• 6500+ new logo Accounts identified globally
• Created new Go to Market in a Key market which created significant addition business opportunity (2020).
• Creation of Strategic Account Management capabilities and supporting data insights across all Markets.
• Deployed Seismic Sales Enablement platform (9500 users)

Global

• Designed and build of transformation program to create long-term strategic partnerships with key customers.Key Achievements:This allowed Philips to transition from transactional business towards partnerships with.
• Designed and managed cross-functional program team accountable to Exco
• Created Markets Solution sales teams, key account management, c-suite engagement, bid management capabilities and funnel visibility.
• Implemented Funnel performance cadence
• Over 250 contracts signed with value of €4Bn

Global

• Led the definition, deployment, and adoption of foundational commercial processes and deployment of supporting tools.Foundational prioritised capabilities in scope included Opportunity/Funnel Management, Forecasting.
• Implemented standard sales (and supporting) process across all markets and businesses
• Deployed standard CRM tooling (SFDC) to all Global markets and businesses (8000 users) addressing fundamental commercial requirements.
• Implemented performance management capability and cadence with supporting analytics with year on year top line impact.
• Increased market opportunity visibility, win-rate and market share across all markets and businesses
• Sustained double digit order book and sales growth

Accountable for marketing planning, market intelligence, marketing communications (Marcom), and for the execution and strategic planning process of Western Europe.Key Achievements:Designed and built C-suite engagement strategy for targeted and disruptive approach for strategic accounts.

Overall responsibility for market planning and budget for UK and Ireland Healthcare business.Key Successes.Building of the Marketing function and implementation of market planning processes across the business.Improved purchase funnel performance (Consideration and Preference).Establishment of new Stakeholder forum - National Conference for Radiology.

Head of Marketing for Philips Electronics UK, Ireland and SA.Responsible for cross business sector activities, branding, Net Promoter score, online and internal engagement activities.Key Achievements:- Improvement of the Philips Healthcare Brand association in both B2B and B2C segments.- Successful internal and external stakeholder events- Establishment of.

Management of the Imaging systems business for UK &I.Key Achievements:Development of new 'Go to Market' model and acquisition of new strategic customers.Multiple key business successes including new customer, market share gains, successful participation in NOF and Cancer Plan initiatives (Oncology CT/RTP, CV X-ray, Mammography) and participation in NHSSC.

Portfolio management of X-ray and Cardio-Vascular business lines.Key Achievements:Achieved market leadership position in multiple business lines including, DXR, MOS, CVYear on Year growth and exceeded AOP.

Bsc (Hons)Healthcare, Healthcare

Dcr, Diagnostic Radiography