Peter Jap Email & Phone Number

Columbus, Ohio, United States

Columbus, Ohio, United States

• Strategic leader within the marketing team contributing to over $16M in incremental revenue for CAS through two critical areas of responsibility: brand elevation and solutions marketing of servicesBrand identity.
• Strategic re-design of CAS brand architecture: from foundational brand work, organizing principles, naming conventions, and visual identity
• Market research design, implementation, and insights driven recommendationsImpactful Integrated Campaigns
• Doubled services revenue from $700k to $1.5M in 2019 through integrated campaigns, optimization of sales funnel, and the growth of qualified prospects
• Experience with salesforce, Eloqua, and brainshark for marketing automation systems

Columbus, Ohio Area

• Developing a pipeline of new products, technologies and collaborations for long term growth. Innovation and new product development
• Identifying, evaluating, and developing a projected pipeline of new products valued at over $100MM
• Developing and leading key concepts from initial ideas to commercial launchStrategic Planning
• Designing and implementing key workflows and processes for Innovation
• Establishing and maintaining effective governance of innovation Driving Organizational Change
• Positively influence the organization through storytelling,

Columbus, Ohio Area

• Establishing and developing corporate relationships to fundraise on behalf of Nationwide Children’sBusiness Development & Sales:
• Increased national partnerships from 1 in 2014 to 6 in 2015
• Grew revenue from $650K in 2014 to over $3MM in 2015Strategic Planning
• Established strategic plan for corporate development program
• Led corporate alliance task force (internal and external partners) development

Columbus, Ohio Area

• Key areas of expertise:P&L responsibility for the PediaSure portfolio of nutritional solutions: Innovation and retail sell-in
• Qualified a stage 2 innovation, but ultimately made the difficult decision to delay
• Launched a quick-turn innovation project as a contingency plan to the delayed project
• Developed and commercialized retail channel specific innovations and pilots
• Created a pipeline of quick-turn innovations for commercialization within 24 monthsPortfolio management and brand architecture
• Utilized the results of market research to inform the future brand architecture structure

Columbus, Ohio Area

• Key areas of expertise:P&L responsibility for the PediaSure portfolio of nutritional solutionsBrand Planning & Media Strategy: Consumer and healthcare media
• Led integrated marketing communication planning of national consumer and healthcare media
• Led 2013 annual planning process for PediaSure portfolio
• Incorporated results of market research into brand planningInfluencer marketing - Healthcare and consumer
• Developed targeted multi-channel strategies that increased awareness among HCP's
• Designed a successful 3-district test pilot in 2011

Columbus, Ohio Area

• Key areas of expertise:New product launches & label development
• President Award winner for my contributions to the Ensure "benefit platform" launch in 2010
• Developed a comprehensive launch sales kit resulting in 100% distribution of the new portfolio
• Designed forecasting models for pipeline and replenishment orders
• Created and implemented in-store education efforts
• Supported a new package and label change on the entire portfolio Business management & analytics

Greater Atlanta Area

• Key Areas of ExpertiseRegional marketing and business development
• Managed quarterly contest budget for regional incentives, contests and sponsorships
• Created and executed multiple dealer contests within key strategic districts
• Optimized and executed the 9 automotive shows throughout the southeast region
• Coordinated X-plan events in the Southeast area to increase salesSales training and talent development
• Executed regional training tours within the southeast

• Key Areas of ExpertiseSales Excellence
• Progressive accountability within the Southeast territories
• Design and executed yearly business plans for target dealers
• Applied inventory analytics to increase profits for Atlanta area dealers
• Consistent top tier performance ratings and rankings
• Elite Achiever recognition in 2003, 2004, 2006 and 2008

Greater Atlanta Area

Analyzed industry data for the Marketing Team to more effectively use incentives and advertising among FDAFs.

Analyzed financial projections for Ross Product's Division's new Partner's Plus pricing program. This involved both revenue and risk analysis for potential distributors who were switching over the Ross's new pricing program.

Mba, Marketing

Analytics Toolkit - Proficiency in XLStat (Excel add-in similar to SPSS) Hands on experience in: 1. Market Segmentation (using cluster &.

Bsba, Marketing

Activities and Societies: OMA Excellence Scholar, American Marketing Association, Deans List, Pfizer Scholarship winner, GCSTO swim coach