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Accomplished growth digital marketer and content director with extensive experience in creating and executing successful multi-channel marketing strategies. Specializing in digital marketing, social media marketing, and email marketing, I have a proven track record of driving growth and engagement for diverse businesses. As a results-oriented professional, I'm passionate about helping companies connect with their target audiences and achieve their marketing goals.Throughout my career, I have consistently demonstrated a profound ability to engage and grow online communities, amplify brand presence, and generate substantial revenue through innovative marketing strategies. Some key accomplishments include:- Amplified a Facebook page's presence to surpass 400k followers in 2017.- Catalyzed OnCore Golf's monthly revenue from $5,000 to over $500,000 MRR at peak through email, SMS, and performance marketing.- Drove $500,000 in organic revenue for a vegan protein company in 2020 using social media, email, and SMS marketing.- Generated over $2 million in revenue for Modern Home and Luxury brands within three months in 2021 via email and SMS marketing campaigns.- Added over $500,000 in revenue for a sports equipment company in 2022 through SMS marketing.- Collaborated with Tyreek Hill of the Miami Dolphins in 2023 to launch a successful health and wellness product.- Elevated the healthy snacks brand Prime Bites to the #1 category leader on TikTok Shops in 2024.- Scaled Prime Bites' monthly revenue on TikTok Shops from $20,000 to $4M/mo in 2024.- Increased Healthy Snack Shopify E-commerce revenue from $20,000 to $1M/mo in under five months in 2024.- Managed over 20 social media accounts with over 25,000 followers each and oversaw over 10 million email/SMS subscribers over my marketing career.- Generated over 50 million video views across personal content on Facebook, YouTube, Snapchat, and TikTok.
Prime Bites
View- Website:
- alphaprimesupps.com
- Employees:
- 9
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Director Of EcommercePrime BitesNorth Tonawanda, Ny, Us
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Director Of EcommercePrime Bites Oct 2024 - Present -
Growth MarketerPrime Bites Sep 2023 - PresentAccomplishments:- Increased Shopify e-commerce revenue from $30K/month to $1M/month in under five months.- Worked with the content team to achieve over $3M/month in revenue on the TikTok shop platform.- Worked with social team which added 60k followers on TikTok.- Grew the email list with the marketing team from 20,000 subscribers to 160,000 subscribers.- Expanded the SMS list from 8,000 subscribers to 90,000 subscribers.What I did:- Enhanced the customer experience through strategic Shopify platform management, ensuring smooth operations and optimization for peak performance.- Led email and SMS marketing efforts using Klaviyo and Postscript, designing targeted campaigns that significantly boosted customer engagement, conversions, and loyalty.- Implemented and managed a comprehensive Shopify tech stack.- Developed and maintained a marketing calendar to coordinate campaign execution, planning around key dates and trends for maximum impact.- Executed data-driven monthly marketing campaigns aligned with business goals to maximize ROI.- Directed engaging organic content strategies that drove traffic and enhanced brand presence.- Managed and optimized paid advertising campaigns across multiple platforms to maximize ROI.- Created and executed strategies around user-generated content (UGC) and paid ads to enhance engagement and drive sales.What I learned:- The importance of top-of-funnel awareness and leveraging social media and social commerce for growth.- How to utilize trending platforms to achieve top-of-funnel awareness and create content strategies for viral viewership.- The critical nature of a solid marketing foundation and perfectly set up e-commerce infrastructure.- The significance of brand community, voice, and communication over a perfectly designed website.- The necessity of having a quality product and how easy retention can be with it.
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Co-FounderBrands Full Circle May 2023 - Jul 2024As the co-founder of Full Circle Brands, I am the visionary and driving force behind the company. I am responsible for building and managing products that cultivate Brand DNA for influencers and athletes.Key responsibilities include:- Overseeing the full life cycle of product development for clients, from concept to manufacturing, providing expert guidance and direction throughout the process.- Building and nurturing relationships with manufacturers and suppliers to ensure high-quality products that align with the client's brand and vision.- Developing and implementing branding strategies that encapsulate the unique attributes and personality of the client's brand. This includes creating compelling packaging designs that resonate with the target audience.- Collaborating closely with influencers and athletes to understand their brand identity, ensuring that the products developed align with their image and meet their expectations.- Leading business development initiatives to attract new clients and expand the company's influence in the market.- Making key decisions that impact the company's direction and success, including financial, operational, and strategic decisions.- Maintaining a deep understanding of industry trends and competitor activities to ensure Full Circle Brands remains a top choice for influencers and athletes seeking to develop their own products. -
Marketing DirectorStuff You Can Use Jan 2023 - Feb 2024Charlotte, UsAs the Marketing Director at Stuff You Can Use, a leading Christian curriculum company, I played a crucial role in implementing diverse and effective marketing strategies. My key responsibilities included:Email Marketing: Executed targeted email campaigns, enhancing customer engagement and brand outreach.SMS Marketing Implementation: Integrated automated SMS text software with our sales strategy, improving communication efficiency and customer response.Social Media Collaboration: Worked in tandem with the social media team to strengthen our digital presence and engagement across various platforms.Event Marketing: Led promotional activities for event conferences, ensuring high visibility and attendee engagement.Content and SEO Strategy: Collaborated with the content team to develop a blog and SEO strategy, increasing online presence and organic traffic.Customer Service Collaboration: Worked closely with the Customer Service team to improve user experience, ensuring a seamless and responsive interaction with our products and services.Paid Ads Coordination: Aided the Paid Ads team in crafting and implementing effective advertising strategies, leading to increased brand awareness and revenue growth.My time at Stuff You Can Use was characterized by a holistic approach to marketing, focusing on enhancing user experience and maximizing brand impact through various digital channels. -
Creative DirectorOncore Golf Nov 2018 - Jan 2023Buffalo, New York, UsDuring my tenure as Creative Director at OnCore Golf, I led a dynamic marketing team in steering the brand's creative vision and digital marketing strategies. My key achievements include:Email Marketing & Management: Efficiently managed and nurtured a robust golf enthusiast subscriber list of over 400,000 members, ensuring high engagement and customer loyalty through targeted email marketing campaigns.Innovative Marketing Initiatives: Successfully introduced and executed SMS marketing, a novel strategy for the company, resulting in over $500,000 revenue in its inaugural year. This was achieved through the strategic use of attentive software, ensuring timely and relevant communication with our audience.Social Media Growth: Spearheaded the growth and engagement of our social media channels. My approach focused on creating compelling content and leveraging platform algorithms to maximize reach and interaction.Paid Advertising Expertise: Worked collaboratively with the team on Facebook and Google advertising campaigns, contributing to the development and optimization of ads that significantly boosted online visibility and sales.Creative Production: Led the creative team in producing high-quality graphics, enhancing brand aesthetics and appeal. Additionally, I was involved in editing video content, adding a dynamic and engaging element to our marketing strategy.Team Leadership: Fostering a collaborative and innovative environment, I guided a team of creatives and marketers, encouraging a culture of creativity, accountability, and continuous improvement.My role at OnCore Golf was a blend of creative vision and strategic marketing, contributing significantly to the brand's growth and reputation in the competitive golf industry. -
Freelance Marketing ManagerPlanet Protein, Inc. Dec 2019 - Nov 2022Plantation, Florida, UsAs the Marketing Director at Planet Protein, I played a pivotal role in driving the company's growth and enhancing its market presence. My responsibilities included:Social Media Management: Developed and executed comprehensive social media strategies across various platforms, increasing brand awareness and engagement.Content Strategy: Created and implemented a robust content strategy that aligned with the brand's vision, ensuring consistent and impactful messaging.Email and SMS Marketing: Designed and executed targeted email and SMS marketing campaigns, driving customer retention and acquisition.Revenue Growth: Collaborated closely with the CEO to devise and implement strategies that significantly boosted revenue. Successfully drove $750,000 in organic revenue through a combination of social media, email, and SMS marketing.Cross-functional Collaboration: Worked with various departments to ensure cohesive and effective marketing initiatives that supported overall business objectives.Performance Analysis: Regularly analyzed campaign performance and provided actionable insights to optimize marketing efforts and maximize ROI.Through these efforts, I significantly contributed to Planet Protein's success, showcasing my expertise in digital marketing and my ability to drive substantial revenue growth. -
FounderCraft Digital Media Llc Jun 2018 - Jun 2019
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Content ProducerStuff You Can Use Jun 2018 - Apr 2019Charlotte, Us
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Graphic, Web And App DesignerScale Digital Marketing Jun 2015 - Jun 2018Buffalo, Ny, Us -
Web Designer/Project ManagerSimple Web Jan 2013 - Mar 2016
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Customer Support RepresentativeTreehouse Inc. Dec 2014 - Jun 2015Portland, Or, Us
Peter Drew Skills
Peter Drew Education Details
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D'Youville UniversityKinesiology And Exercise Science -
D'Youville UniversitySports And Exercise
Frequently Asked Questions about Peter Drew
What company does Peter Drew work for?
Peter Drew works for Prime Bites
What is Peter Drew's role at the current company?
Peter Drew's current role is Director of Ecommerce.
What is Peter Drew's email address?
Peter Drew's email address is pe****@****olf.com
What schools did Peter Drew attend?
Peter Drew attended D'youville University, D'youville University.
What are some of Peter Drew's interests?
Peter Drew has interest in Civil Rights And Social Action, Children, Human Rights, Health.
What skills is Peter Drew known for?
Peter Drew has skills like Customer Service, Leadership, Social Media, Web Design, Photoshop, Wordpress, Management, Leadership Development, Art Direction, Creative Strategy, Graphic Design, User Experience.
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