Strategic Brand Leadership: Provided visionary creative direction and brand stewardship, driving impactful marketing initiatives and strengthening brand identity. Successfully led growth efforts in fluctuating market conditions.Holistic Creative Oversight: Directed and led all creative projects, encompassing brand strategy, development, and cohesive implementation across marketing, interactive media, UX/UI, web design, and cross-platform advertising. Spearheaded client-focused solutions that amplified brand value and user engagement.Team Leadership & Development: Built, managed, and nurtured a high-performing team of designers, copywriters, marketing strategists, and agency partners. Created a collaborative culture that fostered innovative thinking, professional growth, and a focus on results-driven design solutions.Agency & Vendor Management: Oversaw the selection, negotiation, and management of external agency relationships, ensuring alignment with strategic goals. Successfully led a full redesign and relaunch of all online properties through strategic agency collaboration, enhancing user experience and engagement.Cross-Platform Marketing Strategy: Directed multi-channel marketing campaigns, leveraging data-driven insights to optimize cross-platform advertising initiatives. Strategically aligned creative assets to maintain consistent messaging and branding across all print and digital touchpoints.Brand Typeface Development: Led the design and development of a custom brand typeface, inspired by the brand’s wordmark, to strengthen brand identity and set the tone for all visual assets, distinguishing the brand across all collateral.E-commerce & Digital Transformation: Continued to advance online customer experience strategies for B2B, B2C, online member portal, and OTC e-commerce hearing aid platforms, focusing on seamless user journeys, optimized conversion paths, and data-informed enhancements to drive sales growth.

Works Collective is my personal design business. I've done work for small to medium sized clients and focus on integrated identity and brand development.

Directed and lead all creative efforts including client strategy, brand development, advertising, marketing, interactive, UX/UI and web design, and new business development. Clients include American Standard, Trane, Salt Lake Running Company, and Intermountain Healthcare. Managed and mentored a small design, marketing, and interactive team.

Creative direction, brand development, and strategic consulting for clients including Intel, Microsoft, Novell, EMC, McAfee, Google and others in the technology world.At Prowess I provide diverse content strategy and design work across a wide range of content formats including web and email development, print, infographics, animation storyboarding, and technology concept development.

Art direction for clients including: General Motors, Sears, DeVry University, Keller Graduate School, Big-O Tires, M&M Meatshops, and Banfield. Primary responsibilities include developing one-to-one digital and print communications materials.

Art Direction for Spectrum Engineers. Worked to re-brand the firm from the ground up including logo, identity, web, signage and all day to day promotional materials.

Provided art direction and design for Backcountry.com and all of it's subsidiary brands. Primary focus included interactive and UI design for the Backcountry.com review and social media system as well as general email marketing design, branding, and product design.

While working as a freelance designer at Rastar I was in charge of creating national campaign assets for Honda and Acura automotive as well as some additional branding exercises.

Designed websites and email marketing for vacation real estate and hospitality services. Sites included both US and international resort destinations.

Completed a number of projects including a full redesign of Hood College's website and a number of promotional materials.

Worked on a wide variety of design projects for Goucher College including identity development and branding, web development, and promotional design.