Peter Moore Email & Phone Number

Sydney, Australia

Sydney, Australia

Sydney, Australia

Responsible for the External Marketing function, including creative, media, media sponsorships and the IKEA Catalogue for IKEA Australia (AUE):• Management of strategic and yearly external marketing plans, budgeting, briefing, implementation and follow-up. • Lead the creative and media development process for all paid external marketing. Maximise production investment, utilising both global assets and creating relevant local marketing content across TV, online video, out of home, print, radio, digital and social media.• Media agency management, including reviews, planning, booking and optimisation of offline and online media. Lead major integrated media sponsorships through the business. Creative and media performance follow-up.• Responsible for people leading the External Marketing team, incorporating the IKEA Australia (AUE) Catalogue and key in-store range brochures.

Sydney, Australia

Responsible for supporting end-to-end strategy, positioning and creative implementation for St.George Bank brand, as part of the greater Westpac Group:• St.George Bank brand steam lead for major brand re-launch, including internal engagement, brand guideline development, and effective rollout into both owned and paid channels. • Leader and guardian of the St.George Brand. Brand management and education across all facets of the business, from new employee induction to creative brand approvals, human recourses, property and digital/online projects. Ongoing evolution and maintenance of the St.George Brand Guidelines.• Responsibility for the St.George Bank brand through-the-line activity program to build brand engagement and consideration. From planning to creative implementation in external advertising and media channels, sponsorships and direct response channels. • Creative lead for St.George Foundation advertising, from video content through to charity event and in-branch collateral.• Campaign calendar and performance reporting across all St.George Bank product categories.• Key Local Area Marketing lead, enabling self-service customisable marketing down to a targeted branch and event level.

Sydney, Australia

Responsible for campaign management for the St.George Bank brand. Creative and media agency briefing, development, business approvals, implementation, reporting and results analysis. • Planning and delivering major above the line marketing campaigns to a wide audience, through to small, segmented and multicultural regional campaigns. • A focus on the Deposits Portfolio set, including transaction, high interest savings accounts and term deposit products. • Integrated and through-the-line campaign delivery including into sponsorships, experiential, in-branch, internal channel leverage and promotion through to below-the-line customer marketing programs.

Sydney, Australia

- Through the line management of Mobile Broadband campaigns from briefing and development through to results and implementation. A focus on above the line channels as well as ensuring CRM program alignment in overall strategy.- Go to market management for new product launches, including store briefing and training, PR coordination and internal communications. - Varied stakeholder management including agencies, vendors and senior internal stakeholders.

Sydney, Australia

- Management of digital CRM channels, including Mobile, Email and Billing.- Ownership of program strategies and end to end implementation of executions: targeting, data briefing, creative briefing, campaign development, reporting, and implementation of learnings into the ongoing programs.- Evolution of the channel programs of work to incorporate multi-business unit needs, including tailored and highly segmented executions. - Incorporation of new targeting in to CRM channel programs, including content/service usage, post code, spatial, propensity, segmentation, handset and network targeting.

Sydney, Australia

Consumer Marketing Graduate Program. Department rotations:- Marketing Campaign Management Specialist- Devices (Mobile) Specialist - Media Sponsorship Specialist - Segment Customer Experience Specialist

Double Bachelor Degree, Commerce With Distinction (Marketing, Human Resources), Science With Distinction (Psychology)

International Exchange Program, Management. International Scholarship Recipient

Activities and Societies: International Society, Marketing Society, Tennis Club

Certificate In Direct Marketing, High Distinction

Brand Strategy & Development, High Distinction