Peter Mcguinness Email & Phone Number

As Impossible’s CEO, I’m responsible for advancing our mission to positively impact people and the planet by making delicious nutritious meat from plants with a fraction of the environmental footprint of meat made from animals. I oversee all aspects of the business – from early and late stage research & development and manufacturing to supply chain logistics, sales & marketing. We achieved record sales in 2022 and have seen incredible growth across retail and food service. With a relentless focus on making our products more approachable, available, and accessible – and by educating consumers on the connection between climate change and what’s on their plates – we’re bringing the plant-based revolution to the masses.

Greater New York City Area

In addition to my current responsibilities overseeing Chobani's Demand function, as President I now also oversee supply chain, manufacturing, sustainability, and research and development functions. The alignment of these functions comes at a critical time in Chobani's growth and expansion. We’re continuing our efforts to break down silos and shift towards a nimbler, team-centric way of organizing – a model that was tested and proven through the combination of Chobani’s sales, marketing and new product development functions in 2017.

Greater New York City Area

In 2017, to continue Chobani’s evolution and build a modern food company in the ever-changing retail landscape, I took on an expanded role to oversee the newly created Demand Department, which integrates marketing, sales, insights, product innovation, and commercial finance into a single unified organization. Areas of responsibility:► Product Innovation► Commercial Marketing► Creative & Branding► Demand Operations► Demand Solutions & Research► Demand Finance► Channels► Retail / Grocery► eCommerce► Corporate Communications► Public Affairs

I joined Chobani as its first Chief Marketing and Brand Officer and served on the 4-person executive leadership team that successfully drove the transformation from a manufacturing-driven company into a marketing machine in the highly competitive yogurt wars. My team and I:• Catapulted brand awareness to the highest level in company history while achieving 4x the category’s average YOY growth rate • Established Chobani as the #1 Greek Yogurt Brand in America with 10 of the 15 best-selling SKUs in the entire category (regular and Greek)• Solidified Chobani’s leadership position by establishing modern customer loyalty, innovation, corporate reputation, community relations, and crisis management capabilities

Greater Chicago Area

I joined DDB Inc. to transform the 100-year-old iconic headquarters office and restore it to its rightful position of confidence, momentum, and growth. The new management team, modernized offering, upgraded workforce, and redesigned office space were instrumental in reversing a 5-year decline as both the top and bottom line experienced double-digit growth. We were successful in stabilizing and growing business within all accounts, including McDonald’s, Diageo, Capital One, Safeway, PepsiCo, State Farm, and Mars Wrigley. Notable outcomes: • +10% top-line growth in a flat industry• +25% bottom-line growth to a 36% margin, propelling the organization to one of the highest performing units in the system • 15 Effies and 20 Cannes Lions, the industry’s most prestigious and coveted awards

Greater New York City Area

In 2008, I was challenged to transform an advertising agency that had been in decline for nearly a decade. My 3-year turnaround strategy involved building a modern offering, bringing in a new management team, revamping the agency’s identity, and achieving significant new business wins. Results were significant:• Outpaced the competition with a 70% close rate on new business – double the industry average• Grew top-line 50% in an industry that was in decline due to the recession• Gained attention for strong momentum with recognition as the #1 Agency Stand Out (Ad Age and Adweed) and #1 Agency to Watch (Ad Age)

London, United Kingdom

Working out of the London office, I led 38 operating units across EMEA to fuel growth and solidify the competitive offering. Contributions include developing the 3-year strategic growth plan, adding digital competency in the region, restructuring legacy operations, and managing accounts such as Nestle, Unilever, American Express, Nokia, Intel, and Microsoft. I served on the worldwide board that shaped quarterly and annual business decisions, as well as the future direction of the company.

Greater New York City Area

Following a college internship, I joined McCann Worldgroup as an Assistant Account Executive in the media department. Over the next 10+ years, I quickly rose through the ranks to become the company’s youngest VP, SVP, and EVP and served on the New York office operating board and global management board. With full responsibility for growth plans and P&L, I led two of the largest accounts—Mastercard and Unilever—and played a key role in landing new accounts with Gateway, Black & Decker, Rubbermaid, Lowes, and Avis.

Bachelor'S Degree, Marketing And Economics

High School