Leading and directing the Kaplan Open Learning marketing function, to deliver the future of education for world-leading university partners.

Advisor for Emissary clients, focused on Brand Strategy, Strategic Marketing, Proposition Development and Digital Engagement

Consulting and advisory services for global clients such as investment funds, private equity groups and management consultants. Areas of expertise include marketing, strategy and digital media practices spanning a variety of industry sectors.

Leading and directing the Marketing & Brand department for one of the UK’s most successful top-tier global Business, STEM and Design universities.Brand: Leading our strategic brand management and global design studio to ensure the Heriot-Watt brand continues to resonate and engage with our students, staff and alumni globally.Digital: Directing our activities, resources and plans to create superior user experiences across our digital estate of websites, social media channels and apps.Marketing (Income/Revenue): Developing strategic plans and overseeing the execution of marketing activities by various department teams to deliver revenue and income growth from online and on-campus student recruitment.

Working with ScottishPower to define, develop, and implement best-in-class B2B marketing programmes that harness the transformational opportunities within data, strategy, brand, and people.Key Projects- Defining new brand positioning and go-to-market strategy for UK commercial energy division- Identifying and implementing new marketing operating model across 3 B2B business units- Leading a business case project for new CRM and marketing asset delivery system- GDPR readiness for the B2B marketing function

Helping to achieve our vision to be the Bank for Tesco shoppers. Chiefly responsible for leading and managing the product marketing strategy, plans and team for Tesco Pet Insurance and Tesco Car Insurance.✅ In 2016 Tesco Pet Insurance became the UK's most popular online pet insurance provider, having risen from 3rd in previous years✅ In 2017 our commercially successful Facebook advertising campaign was shortlisted for The Drum Social Buzz Award for Best Financial Sector Social Media Strategy/Campaign• Strategic marketing planning and management• Business development and marketing partnerships• New proposition development• Digital, ATL and BTL marketing (inc retail PoS)• Commercial trade and optimisation strategies• Budget management • Brand development and positioning• Aggregation/PCW marketing• Sponsorship marketing and events• Line and team management• Senior stakeholder management (Director level)• Agency briefings

- Planning, briefing and delivering digital and offline/ATL marketing campaigns- Meeting and exceeding brand and trade/commercial KPI's- Marketing mix and spend optimisation programmes- Using analytics and digital measurement tools to enhance customer experience- Highly experienced in effective campaign delivery across PPC, SEO, Programmatic Display, Affiliates, PR, and ATL (Press, Radio and OOH)- Excellent internal stakeholder management- Agency briefing and management- Operating within FCA and highly regulated marketing environment