Peter Mueller Email & Phone Number

Oconomowoc, WI, US

American Fork, Utah, US

Lead the Global Sales Team for KT Tape to include US Retail Sales, International Sales, KT Sports Medicine and Independent Channels.

American Fork, Utah, US

Lead the KT Tape Sales Organization for the Sporting Goods, Grocery, Home Centers and Regional Drug Channels. KT Tape is the leading kinesiology tape brand across all channels, and provide solutions in the Prevention, Treatment and Recovery segments. KT Tape is the athlete's choice for "drug free pain relief" and injury management. We continue to develop.

New York, NY, US

Consulting clients through the Gerson Lehrman Group (GLG) in New York, a technology-enabled learning platform that connects top professionals with industry business people.

Served as the VP of Sales on a contract/consultative basis for three companies over a 2 year period. Helped establish strategic business plans, developed trade marketing strategies, and broker networks to build long term sustained distribution.

Algonquin, Illinois, US

• Recruited into this start up to provide sales leadership to a national broker network across all applicable markets, channels, and customers. Established trade development and sales support teams, and created efficient.
• Established national broker representation covering all key retailers within the first 90 days in this position.
• Doubled revenue in 2018 over the previous year as a result of securing new distribution in key retailers, including Walmart placement in 200 stores and Dollar General “Better for You” placement in 5600 stores.
• Saved $25K by executing a formal trade accrual program to support quarterly promotions in strategic retailers. Savings were realized through the increased efficiencies in the distribution launches and promotions.
• Improved broker performance by establishing a sales toolkit, performance metrics, and replacing 25% of the brokers on hand. Implemented SMART goals, KPIs, and a scorecard for quarterly performance assessments.

Perham, MN, US

• Hired to build and lead a national sales organization for this family-owned confections and snacks company that had limited broker representation and regional distribution primarily in the Midwest. Managed 3 business.
• Expanded the business to include national coverage and strategic regional retailers (i.e. Target, Walgreens, CVS, Ahold, Hy-Vee, AWG), and appointed 12 new brokers to establish a national broker network and further.
• Identified opportunities and implemented new programs in private label and contract manufacturing.
• Developed and implemented a formal trade accrual program to execute a more efficient and effective trade strategy.
• Increased the sales of the company’s #1 brand by 25% by re-branding it with a 3rd party marketing firm.

Chicago, Illinois, US

• Recruited by the CEO to lead the national grocery channel sales team. Led a team of 7 regional managers, a national account manager, and an independent broker network.
• Restructured the sales department which lacked standard processes and structure, and improved broker execution. This included hiring a National Account Manager for Kroger.
• Expanded distribution by 30% on the top 3 brands by developing new grocery channel brand strategies.Led the cross-functional Grocery and Club channel teams, which included a national account manager, marketing.
• Drove $12M in incremental revenue in 2015 by collaborating with Marketing on a comprehensive and aggressive new product strategy at Costco for the Black Forest and Trolli brands.
• Generated an additional $15M revenue increase through Costco 2015 by collaborating with Marketing, R&D, and Operations to create a new Organic Kirkland Signature Fruit Snacks.

Greater Chicago Area, IL, US

• (Kraft Foods acquired Cadbury in 2010. Mondelez International was formed by Kraft Foods as a global confectionery and snacks company.)Served on the senior leadership team, leading the Central Area Region managers.
• Expanded distribution of core SKUs by establishing customized strategies in key segments.
• Key stakeholder in the development of a “turnaround strategy” for the gum category across all channels.

Greater Chicago Area, IL, US

• Hired to lead a team of 5 region managers and 14 brokers working in the western region. Established the confections sales strategy for retailers and managed the innovation and marketing plans through the region.
• Exceeded revenue plans by at least 10% for 3 years running by generating aggressive distribution and merchandising strategies on Trident and Stride gum brands, Sour Patch & Swedish Fish candy, and Halls cough drops.
• Played a key role in the development and execution of a game-changing initiative for the grocery channel, called “Front End Smart Snacking Principles”.

• Managed 6 national account managers, a sales planner, and a sales analyst, all focused on developing new customers in emerging channels while also supporting continued sales and expansion in the Drug retail market.
• Developed new products in the Sun Care, Skin Care, and Hair Care categories in collaboration with Marketing.
• Improved client relationships and execution with Walgreens and CVS by designing a sales structure focusing on their specific needs and business model.
• Two-time President’s Club award winner. Previous roles at Playtex Products: Director of Sales, Eastern Region ~ Western Division Manager ~ National Broker Manager ~ Senior Trade Development Manager ~ National Sales.