• Led the search, purchase, and buildout of station’s new Jackson Media Center• Created renewed public engagement and interest with refreshed station marketing campaign including custom music package, companion on-air, digital and print graphics themed “All About Home”• Tripled local production, increasing local content on-air and online including the launch of weekly local show “Tennessee is Talking,” local features program “Spotlight 11”• Overhauled station’s business office and investments resulting in 1000+% increase in interest income• Reorganized staff better utilizing positions for efficiencies, better serving viewers and donors• Increased station funding, both corporate and individual donors• Formed new and rebuilt community partnerships resulting in three special on-air recognition programs • Redesigned station donor magazine, increasing circulation, pages and adding advertisers• Serves as Secretary of the Tennessee Public Television Council

• Named "Station of the Year" by Advanced Television Broadcast Alliance• Launched CW, MyNet Stations with non-traditional marketing initiatives, gaining national exposure• Increased sales by triple digits each year on average• Grew digital sales to become #1 billing position in company• Top billing station in company for production services• Increased sales by triple digits each year on average• Grew digital sales to become #1 billing position in company• Awarded more commercial and public service awards than any other TV station in the state by the Tennessee Association of Broadcasters• Successfully launched new station branding campaign "This is Home" to reinforce local news & sales• Created new sales initiatives including "Travel Local" and "Yes, We're Local" campaigns that have exceeded sales goals and station branding• Began weekly student news program with local university• Partnered with local radio station groups for cross-promotion & content• Developed new news franchises including "Made in Tennessee" celebrating local businesses• Partnered with local veterans' organizations for news, community and programming projects

• Created and developed all branding for company and group of TV stations, including strategic planning, outside advertising, digital & social media• Launched local newscasts in 5 markets, including advertising and design• Developed digital and social media channel strategies for all markets• Led hiring & supervision of stations Marketing and Digital Teams• Developed corporate identity re-brand with new logo, website, collateral• Served as corporate spokesperson & media contact to national media• Created, designed and executed rebranding for all markets with custom music & graphics• Responsible for all outside media buying in 5 markets

• Led recruiting/hiring of 20+ employees, including rebuilding news and sales leadership; increased staff diversity• Oversaw the debut of live digital & social media streaming• Rebuilt station's relationships with key advertisers and community leaders• Organized first-ever station management retreat, focusing on strategic planning, goal-setting

• Oversaw all media buying for ABC's co-op advertising with all 244 ABC stations, including TV, radio, social media, digital and outdoor• Created "Affiliate Days" for ABC programs; Wipeout, Jimmy Kimmel Live, Scandal, and Castle• Led the Disney community service program outreach to ABC stations• Directed ABC's behind-the-scene visits for all ABC programs, including Dancing with the Stars, Scandal, Modern Family, Jimmy Kimmel Live• Led the marketing for all ABC stations' Jimmy Kimmel Live time change• Built strategic partnerships with other Hollywood studios to create marketing opportunities with Ellen, Wheel of Fortune, Jeopardy!, and The Middle• Led cross-departmental marketing strategies for all Disney synergy projects including Disney Christmas Parade and Toy Story of Terror

• Appointed Acting General Manager for four months, overseeing High Definition Launch and new ratings systems, becoming #1 in Late News• Launched station's social media channels; integrating news, promotions and digital teams with cohesive content and marketing• Managed agency relationships for all outside media buying and creative• Partnered with news management in research to create targeted content, increasing ratings• Reorganized marketing department; repositioning employees and duties to increase effectiveness• Served as station spokesperson with local and national media

• Successfully launched Wheel of Fortune and Jeopardy! on station, resulting in outside media exposure and increased ratings• Created digital/email marketing newsletter campaign• Managed all public and community strategies, including a traveling community outreach weather safety stage show• Led the launch of the station's Problem Solvers consumer unit-resulting in station's strongest franchise in just six months• Managed agency relationships for all media buying and creative• Rebranded station's weather becoming #2 in station preference• Combined station's Promotions and Commercial Teams for better synergy and effectiveness• Relaunched station's digital channels including redesign, staffing and marketing

• Led the launch of The KCRA 3 Experience, a studio-store creating unique retail experience and increased news presence• Produced station's Olympic campaign showcasing key brands• Used online research to create a morning news campaign - increasing ratings

-Managed six-figure, year-round community sponsorship; including all partnerships, production, events and outside media-Represented station for community outreach-Organized and lead stations annual community events: blood drive, food drive and safe driving/child safety: producing on-air creative

-Produced key image campaigns for station’s weather brand, breaking news coverage and investigative unit-Worked closely with newscast producers and investigative unit on increasing effectiveness and timeless of on-air promotions

-Produced image campaign rebranding station as the “news leader”-Produced key on-air breaking news and weather campaigns-Produced targeted special report promotions for ratings periods

Promoted from producer of Noon News to 10pm newscast and finally 6pm news

Responsible for producing highest-rated newscasts in South Dakota, increasing production values in newscasts

Produced two daily newscasts, focusing on breaking news and severe weather coverage

Performed hidden camera investigations for special series and assisted investigative unit in background research