I lead ATCO's marketing, brand, and customer experience across Australia, driving growth, brand reputation, and fostering community engagement. Since joining, we've doubled brand awareness and now deliver a recognised industry-leading customer experience. Strategy, campaign management, content, media and event management.

As the Head of Marketing for the ASX-listed start-up Migme Ltd, I oversaw brand development and marketing focused on acquisition, engagement, and awareness across key markets in South East Asia. With over 33 million MAU's, my role included driving user growth, creative development, communications with our user base, community activation and engagement. Additionally, I managed a team of 12 people and played a significant role in product development.

Singapore based, e-commerce start-up, Gnossem, engaged me to build a tracking and analytics strategy for their e-commerce platform. I created SEO, paid marketing and content strategies and also assisted to train staff in these key areas.

Management of advertising across perthnow.com.au and the wider News Corp digital network in WA. Key client relationships, creation and the implementation of digital marketing strategy, data analysis, insights and reporting with the focus of increasing revenues across multiple verticals.

I worked briefly with the team at Longtail as a junior Media Planner/Buyer.