As a Senior Vice President at Weber Shandwick, I lead the marketing communications strategy and execution for Michelob ULTRA, one of the fastest-growing beer brands in the US. With over 18 years of experience in the industry, I have a proven track record of delivering impactful results for global sports and consumer-lifestyle brands, such as Jordan Brand, Levi's, EA SPORTS, Bose, and more.My areas of expertise include developing communications strategies, messaging, and creative materials, overseeing product launches, media relations, and integrated planning. My mission is to create innovative and engaging campaigns that connect with the target audience and drive brand awareness, loyalty, and growth.