Peter J. Ryan Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Mn

Minneapolis, Mn

Wanting to stay in financial services and further my career at Thrivent, I took a position at Thrivent Credit Union. It allowed me to deep dive into the banking industry and develop my expertise in consumer banking products (e.g. checking, savings, credit cards, etc.). My main responsibility is managing marketing campaigns from beginning to end. This requires being the hub of the wheel: working with leaders in finance and operations to set strategy; collaborating with internal teams to produce creative assets, establish KPIs and understand ROI; and building relationships with channel partners for execution. I am also heavily involved in developing workshops for our field representatives to use with their clients, because in addition to B2C marketing, B2B marketing is also extremely valuable at Thrivent. We have thousands of financial professionals across the country that rely the credit union's banking expertise.

Minneapolis, Mn

I had the opportunity to stay at Thrivent as a member of the brand team to be a part of a one-year project developing a new enterprise website. The reimagined Thrivent.com was designed to help visitors be wise with money by offering content relevant to their unique life-circumstances. My role was to ensure my team was strategically aligned with all the company's departments and sub-brands. I worked closely with each of them to understand their business objectives and the target audiences they serve. This included finding ways to connect multiple digital properties into a positive user experience and developing processes to serve content from each one.

Minneapolis, Mn

After graduating with my MBA, I continued at Thrivent Student Resources as a consultant through the summer. My main responsibility was developing an event marketing strategy. I played a key role in the ideation, data analyzation, and testing process, including the operationalizing of our campaigns. Our approach was to test our assumptions about our target segments and identify actionable insights to refine our marketing strategy. This allowed us to iteratively improve the communication of the business's value proposition and position it competitively in the market.

Minneapolis, Mn

I was lucky enough to get in on the ground floor at Thrivent Student Resources, which launched just a year before I started. It was a new company in the education finance market helping students and families understand the cost of college, so they borrow only what they need to in student loans. I was directly involved in the development of the business and helped shape its marketing strategy. For instance, I led a team of people from across the enterprise, as well as outside vendors, to implement internal advertising. Being a new business, we needed to communicate our unique point of view and increase employee engagement. I also spent time managing the content development process of select articles for the company website, as well as vetting external sources of content for strategic and legal suitability.

Minneapolis, Mn

The Carlson Ventures Enterprise is a consultancy that works with businesses to launch new products/services and enter new markets by applying lean entrepreneurship principles and design thinking. It involves identifying product-market fit through qualitative and quantitative analyses and establishing processes for iterative improvement. My work included formulating an entry strategy into a new market for one client and developing a financially self-sustainable business model for another. I helped another client determine how new products can be developed to fill the needs of their customers. As a project manager, it's always necessary to effectively communicate and manage stakeholders, challenging their pre-conceived notions if need be, and that's what I did successfully across all projects to ensure they were executed strategically and efficiently.

Milwaukee, Wi

An early adopter of a therapeutic approach called trauma informed care, SaintA is large human services agency and industry leader. I was hired to manage their digital products and integrate marketing across all channels. The organization was growing rapidly, and I was charged with promoting the agency as a thought leader. I developed new strategies to increase the organization’s national exposure, which laid the groundwork for much its current success. In March 2018, the organization was featured on 60 Minutes. Another responsibility of mine was to recruit foster parents as foster care was our largest and fastest growing program. In all, I served eight separate programs, building 3 websites and overseeing social media, online advertising, and data analytics. One of my greatest accomplishments was establishing an organization-wide blog, because it required a dramatic change of culture. I was able to communicate the value of the blog and the need for everyone to embrace their role as marketers, and achieved buy-in from all levels of staff across the organization. As a member of the larger marketing team, I also helped develop our overarching marketing strategy, which included a complete rebranding effort in 2014.

Milwaukee, Wi

Peter J. Ryan Design was an LLC I formed to help me organize my freelance business, and doing so provided me with various legal and tax advantages. This was also my first taste of true project management. I provided digital marketing expertise primarily to other entrepreneurs, small businesses, and nonprofits. For one such client, a Minneapolis-based law firm, I built a website and optimized its content for favorable search engine positioning. The firm tripled its rate of client acquisition within three months, mainly due to online acquisitions. I also volunteered my time to build a new website for Volunteer Milwaukee, which enabled hundreds of nonprofit organizations to easily recruit potential volunteers throughout SE Wisconsin.

Milwaukee, Wi

Holland Bulb Farms is an e-commerce company that sells flower bulbs and other horticultural products. After three years with the start-up I moved into a role managing digital marketing for its three separate business lines, each with its own branding and strategy. Through data-driven e-mail marketing and pay-per-click advertising, as well as improved search engine optimization, I improved year over year sales dramatically. One business line, TulipWorld.com, saw a 50% increase in revenue.

Milwaukee, Wi

My first job out of technical college, I oversaw the design of websites and marketing emails for all three e-commerce business lines at Holland Bulb Farms. Being a new company, we needed to develop case studies to inform our marketing strategy, which became my focus. By engaging in rigorous A/B testing I was able to determine which factors drove traffic and triggered the best response rates, thereby improving the efficacy of our campaigns.

Madison, Wi

I am a strong advocate for public television, and graduating from undergrad I was lucky enough to work for one of the best stations in the country. I was a part of both studio and live productions, including Wisconsin Badgers sports. My roles ranged from camera operator to floor director, and included other responsibilities like set construction and lighting. Eventually, I became the number one technical director for the station's top program, state public affairs show Here & Now. I was also able to direct several segments of the station's pledge drive. It was at Wisconsin Public Television that I realize my passion for creating goods and services.

Master Of Business Administration, Marketing And Entrepreneurship Management

Associate In Applied Arts, Visual Communications

Bachelor Of Science, Psychology And History