Peter Sargent Email & Phone Number

Greenfield, IN, US

I'm now working at Elanco across a range of strategic and tactical digital marketing activities. A fascinating role within a company whose positive team culture is unequalled.

London, London, GB

• A new role at Stanley Gibbons (SG) due to significant organisational change. The marketing team was reduced from 11 to 4 and the senior roles were made redundant, including mine as Head of Marketing Conversion &.
• Created a detailed business case for digital publishing with the relevant costs/revenue, plus critical success factors. Presented this to the Senior Managers and gained support for both projects
• Considered appropriate suppliers, chose SDS Group and worked closely with their web developers and designers who used agile methodology through the various phases of design, prototype, development, and testing through.
• Assessed previous SG solutions to identify weaknesses. Made extensive use of Google Analytics to understand customer journeys and usage
• Carried out comprehensive competitor research and identified gaps
• Set up a user group to ensure the projects were customer focused. Provided the users with prototypes at two early stages of the project. Their feedback led to further enhancements

London, London, GB

• Asked by my previous manager to join him at Stanley Gibbons (SG) in a senior marketing role covering both digital and traditional marketing. A much broader role in a quite different type of company as SG is the world’s.
• Worked closely with the web design/development team to implement a number of UI and other improvements for a relaunch in late 2015
• Led on SEO optimisation. Identified a number of opportunities/issues and introduced a series of changes
• Repurposed content and articles from a variety of places into bitesize blog pieces built in WordPress Content Management System (CMS). Featured them through Outbrain, email and social media. Website traffic rose.
• Managed the team focussed on retention but also heavily involved in areas of acquisition by working on campaign planning and implementation
• Succeeded in bringing disparate areas together by encouraging collaboration. This resulted in integrated themed campaigns which targeted both existing and new customers and allowed for cross-selling

London, England, GB

• A new consumer division was created within Royal London Group (the UK's largest mutual life and pensions company). This included MoneyVista as the online Money Manager and new areas for life insurance / life cover. My.
• Set up effective website analytics for Royal London: evolved from being a member of the project team for sourcing a group-wide analytics solution into the business lead. As part of the move to a single brand.
• Ensured ongoing and effective analytics monitoring of online activity: initially set up the analytics, then moved into phase 2 with more complex tagging, particularly for ecommerce
• Championed the adoption of online user journey analysis: reached agreement across the group to use SessionCam, a powerful package that quickly identified issues in the online customer journey
• Interpreted the data / made recommendations to improve conversion, engagement, and user experience: identified a number of quick wins as well as some more deep seated issues
• Set up customer journey mapping: as a member of the group-wide Insight Council was heavily involved in this area of customer experience. It was key in breaking down silos between different parts of Royal London Group.

• Joined MoneyVista at the beginning of its exciting journey as a start-up in the new area of online personal financial planning. Initially the MoneyVista team was small, supplemented by a number of developers working in.
• Developed a scorecard to measure the progress of KPIs towards our revised strategy. This was approved by the CEO Consumer Division and the Group CEO
• Set up more sophisticated analytics monitoring of the MoneyVista website using Google Analytics
• Interpreted the data and made recommendations to improve registration conversion, engagement within the portal and application, and user experience
• Provided frequent evaluation of Stories from the monthly release roadmap
• Carried out detailed analysis of key sections to create a clear picture of visitor journeys

• Up to website launch - wider online marketing responsibilities:
• Worked closely with the Head of Marketing, the Head of Propositions and a range of agencies to determine the design, structure, navigation and content of the new website
• Set up effective analytics monitoring using Google Analytics for the website and the application
• Built a range of tailored dashboards/reports with the emphasis on key user journeys
• Created a number of personas and was heavily involved in usability studies plus the adoption of the findings
• Ensured that the Umbraco Content Management System (CMS) was appropriate by coordinating activity between the design agency, the internal development team and the editorial team. Heavily involved in User Acceptance.

Andover, Hampshire, GB

• Key member of the planning team which designed the roadmap to migrate 5 separate Trading Division websites into a main Simplyhealth website with the emphasis on customer self-service and ecommerce. Achieved launch of.
• Reviewed key website sections and the majority of recommendations were accepted
• Encouraged the use of personas and the methodology of continuous improvement
• Introduced sophisticated analytics tagging of various health insurance websites using Omniture. This resulted in greater insights on digital activity
• Carried out detailed analysis and benchmarking of online competitors. Produced recommendations
• Worked with the Usability Manager to determine site navigation and to build business cases for online activity

Andover, Hampshire, GB

• Managed the creation and further development of two new healthcare websites using Joomla Content Management System (CMS)
• Organised the development of two online self-service systems for corporate employees. This included online reporting for HR Managers
• Raised the need for web analytics/metrics, created a business case and successfully gained agreement at the eStrategy Steering Group
• Organised the tender process which lead to unanimously appointing Omniture/SiteCatalyst/Discover
• Implemented the Omniture web analytics system across the diverse Simplyhealth websites and Intranet
• Managed and coordinated a group-wide research programme to capture a clear understanding of customer online needs and wants

Southampton, Hampshire, GB

• Asked to lead the activity programme for the OS website. Took forward the higher level business requirements, and worked with internal personnel (creating and leading a team of 5) and external companies/agencies for.
• Managed the planning/operations for www.ordnancesurvey.co.uk and a number of other websites mainly using the TeamSite Content Management System (CMS)
• Web analytics/metrics: produced a business case, and set up the Hitbox system across all the websites
• Gained a greater appreciation of target audiences and the customer/user experience through conducting website/Intranet usability studies
• Initiated greater collaboration between the diverse business and IT areas. This led to an improved relationship and a higher degree of mutual understanding.

Southampton, Hampshire, GB

• Developed clear communications objectives for the corporate and education sectors
• Widened corporate promotions to include ‘young corporate’ with quick successes such as BBC UK Wild 2000 and Mapzone (http://mapzone.ordnancesurvey.co.uk)
• Instigated major improvements to the free Get-a-map online service, including extra mapping levels and linking it with a powerful gazetteer and the online map shop
• Financial and strategic planning input alongside the Promotions Manager.

Southampton, Hampshire, GB

• Introduced an integrated approach to electronic promotions and championed the benefits of the Internet
• Chaired the Website Working Group
• Set up the measuring and evaluation of promotional campaigns
• Managed the Planning and Campaigns Team.

Southampton, Hampshire, GB

• Led marketing communications activities within the Business and Professional Business Unit
• Played a key role in moving away from product led marketing by moving to campaign and market focused activity
• Highlighted the need for more coordinated corporate brand activity
• Managed the new Business and Professional Promotions Team.

Southampton, Hampshire, GB

• Oversaw all digital products marketing communications activities
• Put forward a proposal to bring all satellite marketing areas together and a new team was created as a result
• Introduced the new corporate identity on all business related material
• Managed the Digital Products Promotions Team.

• Led marketing communications planning
• Initiated and organised the introduction of a contact manager system
• Achieved high press coverage with >150 cuttings in a year
• Set up a desk top publishing area
• Introduced a regular company newsletter.

Worked on tactical marketing activities, such as organising events, literature copywriting, photography and production, and advertising campaigns.