Peter Sheehan, Csw Email & Phone Number

New York City Metropolitan Area

Direct all sales and marketing activities in 25 Eastern US markets, supervising 6 Regional Managers and 2 Area Managers. Collaborate with executive leadership team on creation of annual shipment/revenue targets, wholesaler depletions goals, A&P, price support and T&E budgets. Participate in annual brand planning; create a clear and comprehensive strategy for each brand across all sale channels. Develop KPIs and national brand focus periods to drive and manage desired brand performance. Facilitate a close partnership between sales and marketing helping create a cross-functional team to explore and develop best in class and "disruptive" marketing ideas.

Greater New York City Area

Manage sales, pricing, programming, marketing execution and the P&L domestically for the Eastern Region, with responsibility for 3 direct reports. Directly responsible for all sales, marketing and revenue strategies for 40+ export markets. Cultivate owner and senior management wholesaler and importer relationships. Call directly on key Mid-Atlantic and New England regional and national chain accounts. Work directly with Don & Sons creative and wine-making teams to create control labels and wines styles for key customers

Nyc

Responsible for national sales and revenue management of the critically acclaimed, award winning, terroir driven wines from Argentina's most respected winery: Achaval-Ferrer. Developed the brand's national marketing platform and designed and monitored national pricing strategy.

Established in 1996 the Mud House Wine Group has become renowned for producing award-winning wines from New Zealand's most noted wine growing regions - Sauvignon Blanc from Marlborough, Pinot Noir from Central Otago and Aromatics from Waipara Valley. Conducted a SWOT US business analysis determining the need for an importer change. Lead the search for, contract negotiations with, and the appointment of a new US wholesaler. Responsible for creating and implementing all sales and revenue targets, sales and marketing programs, and their corresponding budgets in the US & Canada. Oversee pricing and programming implementation.

Led the hiring and deployment of sales and marketing personnel to create a new cross functional sales and marketing team for the newly formed CPG sales unit, oversaw both wine and artisan spirits portfolio. Developed sales targets, corresponding budgets and specific P&L budgets for the division. Managed corporate pricing policies, divisional cash flow, purchasing and inventory levels. Designed and implemented national sales and marketing strategies, social media communications, and consumer interaction programs. Integrated AC Nielsen data into sales and marketing programs using sales data to review trends, identify sales opportunities and increase ROI.

Responsible for creating and implementing all selling strategies and sales plans to achieve corporate shipment and depletion volumes. Oversaw full P&L for the region. Participated in the design, development and implementation of national marketing programs with emphasis on brand expansion and category leading sales growth.

New Jersey, United States

Managed Stimson Lane's largest market in the United States in both volume and profitability, 5 years sales growth of 52%, resulting in $11.5MM in annual sales. Hired, trained and managed the NJ Business Development Manager.Responsible for profitability, budgets, pricing, goal setting, sales forecasting, order processing, point of sale management and cultivating key account relationships across all trade venues.