Peter Song

Peter Song Email and Phone Number

Brand Director, Pain Category @ Haleon
Warren, NJ, US
Peter Song's Location
Warren, New Jersey, United States, United States
Peter Song's Contact Details

Peter Song personal email

Peter Song phone numbers

About Peter Song

CPG marketing professional with over 16 years of CPG marketing experience at Kraft Foods, Mondelez International, Consumer Healthcare at GSK, and now Haleon. Experience built upon a strong leadership foundation with over 9 years of service as a U.S. Army Aviation Officer and Commander.

Peter Song's Current Company Details
Haleon

Haleon

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Brand Director, Pain Category
Warren, NJ, US
Website:
haleon.com
Employees:
17103
Peter Song Work Experience Details
  • Haleon
    Brand Director, Pain Category
    Haleon
    Warren, Nj, Us
  • Haleon
    Director Of Marketing Operations
    Haleon Jul 2022 - Present
    Weybridge, Gb
    Leading the US portfolio strategy and operations for the Haleon US Marketing organization. Partnering with key stakeholders to help lead strategic commercial planning, ensure strong portfolio-level performance management, and communications. Working with key cross-functional stakeholders to establish and embed a consistent agency engagement model to improve our integrated comms planning process. Leading key change management projects and processes within the marketing organization.
  • Gsk
    Director Of Marketing Operations, U.S. Bu
    Gsk Dec 2021 - Jul 2022
    Brentford, Middlesex, Gb
    Leading the US portfolio strategy and operations for the GSK Consumer Healthcare Marketing organization. Partnering with key stakeholders to ensure strong portfolio-level performance management and communications. Working with key cross-functional stakeholders to establish and embed a consistent agency engagement model to improve our integrated comms planning process. Leading key change management projects and processes within the marketing organization.
  • Gsk
    Sr. Director, Global Category Digital Marketing, Wellness
    Gsk Jan 2020 - Dec 2021
    Brentford, Middlesex, Gb
    Responsible for partnering with our brand teams to develop & manage world-class Global digital marketing programs as part of the Global Marketing Team. Lead Wellness category by bringing deep specialist marketing capabilities to create competitive differentiation at scale. Working alongside the category brand teams to manage the project activities for strategy, creative, and deployment of digital consumer health programs to drive brand growth. Liaise with Insights, Analytics, Media, Digital Operations, Digital Marketing IT, Global brand teams, Area team’s & Design Market teams to ensure successful project delivery. Driving digital capability and best-in-class marketing throughout the organization.
  • Gsk
    Global Digital Marketing Director, Nutrition
    Gsk Jan 2018 - Jan 2020
    Brentford, Middlesex, Gb
    Responsible for partnering with brand teams to develop & manage world-class global digital marketing programs as part of a broader integrated marketing mix for the Nutrition category.
  • Gsk
    Sr. Brand Manager, Oral Care, Us Consumer Healthcare
    Gsk Aug 2015 - Dec 2017
    Brentford, Middlesex, Gb
    Senior Brand Manager for Family Oral Care, Gum Health, and Dry Mouth categories. Responsible for all brand strategies, consumer connections, and innovation. Managing four direct reports.
  • Gsk
    Brand Manager, Flonase (Rx-Otc Switch)
    Gsk Jan 2014 - Aug 2015
    Brentford, Middlesex, Gb
    Brand manager for Flonase Allergy Relief. Responsible for the successful Rx to OTC switch of the brand and leading all digital activations and consumer connections; to include, content strategy and development, website design and management, social media, brand advocacy and influencer programs, all digital measurements, and brand strategy and planning. Digital content trainer for GSK Consumer Health in the U.S. GSK Recruiting Captain for NJ/NY Business Schools.
  • Mondelēz International
    Brand Manager
    Mondelēz International Oct 2012 - Dec 2013
    Greater Chicago Area, Il, Us
    Managed and led Mondelez Internationals Growth Channels in revenue, productivity, waste, and distribution of a Cookie/Cracker portfolio. Lead, develop, and present all strategic planning and business plans for Biscuit Growth Channel to expand the reach of our brands (Oreo, Ritz, Wheat Thins, Triscuit, Chips Ahoy, etc) throughout non-traditional outlets.
  • Mondelēz International
    Brand Manager, Biscuit Growth Channels
    Mondelēz International Oct 2011 - Oct 2012
    Greater Chicago Area, Il, Us
    Led the Kraft Foods Biscuit $500MM portfolio in Growth Channels managing all revenue, productivity, waste, and distribution in Club, Drug, and Value Channels. Lead, develop, and present all strategic planning and business plans for Biscuit Growth Channel to expand the reach of our brands (Oreo, Ritz, Wheat Thins, Triscuit, Chips Ahoy, etc) throughout non-traditional outlets.
  • Mondelēz International
    Brand Manager, Oscar Mayer Growth Channels
    Mondelēz International Sep 2010 - Oct 2011
    Greater Chicago Area, Il, Us
    Responsible for +$300MM revenue in multiple categories that has exceeded all growth expectations. Lead, develop, and execute long-term strategic plan and brand plan for all channels. Develop and commercialize all new items for growth channels.
  • Mondelēz International
    Sr. Assoc. Brand Manager
    Mondelēz International May 2006 - Sep 2010
    Greater Chicago Area, Il, Us
    Sr. Assoc. Brand Manager for Lunchables Equity- Led and managed equity programming of the Lunchables brand (+$800MM) in promotions, consumer promotion, digital, advertisement, mobile marketing, marketing budget of $35MM.Sr. Assoc. Brand Manager for Oscar Mayer Cold Cuts- Managed the revenue, forecasting, and profitability of a $800MM segment of Cold Cuts brand.Assoc. Brand Manager for Claussen
  • Us Army
    Aviation Officer
    Us Army May 1997 - May 2006
    Arlington, Virginia, Us
    Army Aviation Officer - AH-64D 3-6 CAV (Korea): Scout Platoon Leader, Assistant Operations Officer, and Battalion Logistics Officer2-101 AVN (Ft. Campbell, KY): Plans/Execution Operations Officer, Company Commander (in Iraq), and Battalion Rear Detachment Commander

Peter Song Skills

Cross Functional Team Leadership Strategy Leadership Strategic Planning Management Consumer Products Fmcg Marketing Customer Insight Competitive Analysis Team Building Segmentation Marketing Strategy Brand Equity Brand Management Shopper Marketing Product Development Forecasting Marketing Management Advertising Project Management P&l Management Team Leadership Nielsen Market Planning Marketing Research Trade Marketing Business Planning Market Research Fast Moving Consumer Goods Product Innovation Consumer Insight Brand Architecture Market Analysis Product Launch Channel Developer Business Strategy

Peter Song Education Details

  • United States Military Academy At West Point
    United States Military Academy At West Point
    Chemistry

Frequently Asked Questions about Peter Song

What company does Peter Song work for?

Peter Song works for Haleon

What is Peter Song's role at the current company?

Peter Song's current role is Brand Director, Pain Category.

What is Peter Song's email address?

Peter Song's email address is ta****@****ail.com

What is Peter Song's direct phone number?

Peter Song's direct phone number is +193154*****

What schools did Peter Song attend?

Peter Song attended United States Military Academy At West Point.

What skills is Peter Song known for?

Peter Song has skills like Cross Functional Team Leadership, Strategy, Leadership, Strategic Planning, Management, Consumer Products, Fmcg, Marketing, Customer Insight, Competitive Analysis, Team Building, Segmentation.

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