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CPG marketing professional with over 16 years of CPG marketing experience at Kraft Foods, Mondelez International, Consumer Healthcare at GSK, and now Haleon. Experience built upon a strong leadership foundation with over 9 years of service as a U.S. Army Aviation Officer and Commander.
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Brand Director, Pain CategoryHaleonWarren, Nj, Us -
Director Of Marketing OperationsHaleon Jul 2022 - PresentWeybridge, GbLeading the US portfolio strategy and operations for the Haleon US Marketing organization. Partnering with key stakeholders to help lead strategic commercial planning, ensure strong portfolio-level performance management, and communications. Working with key cross-functional stakeholders to establish and embed a consistent agency engagement model to improve our integrated comms planning process. Leading key change management projects and processes within the marketing organization. -
Director Of Marketing Operations, U.S. BuGsk Dec 2021 - Jul 2022Brentford, Middlesex, GbLeading the US portfolio strategy and operations for the GSK Consumer Healthcare Marketing organization. Partnering with key stakeholders to ensure strong portfolio-level performance management and communications. Working with key cross-functional stakeholders to establish and embed a consistent agency engagement model to improve our integrated comms planning process. Leading key change management projects and processes within the marketing organization. -
Sr. Director, Global Category Digital Marketing, WellnessGsk Jan 2020 - Dec 2021Brentford, Middlesex, GbResponsible for partnering with our brand teams to develop & manage world-class Global digital marketing programs as part of the Global Marketing Team. Lead Wellness category by bringing deep specialist marketing capabilities to create competitive differentiation at scale. Working alongside the category brand teams to manage the project activities for strategy, creative, and deployment of digital consumer health programs to drive brand growth. Liaise with Insights, Analytics, Media, Digital Operations, Digital Marketing IT, Global brand teams, Area team’s & Design Market teams to ensure successful project delivery. Driving digital capability and best-in-class marketing throughout the organization. -
Global Digital Marketing Director, NutritionGsk Jan 2018 - Jan 2020Brentford, Middlesex, GbResponsible for partnering with brand teams to develop & manage world-class global digital marketing programs as part of a broader integrated marketing mix for the Nutrition category. -
Sr. Brand Manager, Oral Care, Us Consumer HealthcareGsk Aug 2015 - Dec 2017Brentford, Middlesex, GbSenior Brand Manager for Family Oral Care, Gum Health, and Dry Mouth categories. Responsible for all brand strategies, consumer connections, and innovation. Managing four direct reports. -
Brand Manager, Flonase (Rx-Otc Switch)Gsk Jan 2014 - Aug 2015Brentford, Middlesex, GbBrand manager for Flonase Allergy Relief. Responsible for the successful Rx to OTC switch of the brand and leading all digital activations and consumer connections; to include, content strategy and development, website design and management, social media, brand advocacy and influencer programs, all digital measurements, and brand strategy and planning. Digital content trainer for GSK Consumer Health in the U.S. GSK Recruiting Captain for NJ/NY Business Schools. -
Brand ManagerMondelēz International Oct 2012 - Dec 2013Greater Chicago Area, Il, UsManaged and led Mondelez Internationals Growth Channels in revenue, productivity, waste, and distribution of a Cookie/Cracker portfolio. Lead, develop, and present all strategic planning and business plans for Biscuit Growth Channel to expand the reach of our brands (Oreo, Ritz, Wheat Thins, Triscuit, Chips Ahoy, etc) throughout non-traditional outlets. -
Brand Manager, Biscuit Growth ChannelsMondelēz International Oct 2011 - Oct 2012Greater Chicago Area, Il, UsLed the Kraft Foods Biscuit $500MM portfolio in Growth Channels managing all revenue, productivity, waste, and distribution in Club, Drug, and Value Channels. Lead, develop, and present all strategic planning and business plans for Biscuit Growth Channel to expand the reach of our brands (Oreo, Ritz, Wheat Thins, Triscuit, Chips Ahoy, etc) throughout non-traditional outlets. -
Brand Manager, Oscar Mayer Growth ChannelsMondelēz International Sep 2010 - Oct 2011Greater Chicago Area, Il, UsResponsible for +$300MM revenue in multiple categories that has exceeded all growth expectations. Lead, develop, and execute long-term strategic plan and brand plan for all channels. Develop and commercialize all new items for growth channels. -
Sr. Assoc. Brand ManagerMondelēz International May 2006 - Sep 2010Greater Chicago Area, Il, UsSr. Assoc. Brand Manager for Lunchables Equity- Led and managed equity programming of the Lunchables brand (+$800MM) in promotions, consumer promotion, digital, advertisement, mobile marketing, marketing budget of $35MM.Sr. Assoc. Brand Manager for Oscar Mayer Cold Cuts- Managed the revenue, forecasting, and profitability of a $800MM segment of Cold Cuts brand.Assoc. Brand Manager for Claussen -
Aviation OfficerUs Army May 1997 - May 2006Arlington, Virginia, UsArmy Aviation Officer - AH-64D 3-6 CAV (Korea): Scout Platoon Leader, Assistant Operations Officer, and Battalion Logistics Officer2-101 AVN (Ft. Campbell, KY): Plans/Execution Operations Officer, Company Commander (in Iraq), and Battalion Rear Detachment Commander
Peter Song Skills
Peter Song Education Details
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United States Military Academy At West PointChemistry
Frequently Asked Questions about Peter Song
What company does Peter Song work for?
Peter Song works for Haleon
What is Peter Song's role at the current company?
Peter Song's current role is Brand Director, Pain Category.
What is Peter Song's email address?
Peter Song's email address is ta****@****ail.com
What is Peter Song's direct phone number?
Peter Song's direct phone number is +193154*****
What schools did Peter Song attend?
Peter Song attended United States Military Academy At West Point.
What skills is Peter Song known for?
Peter Song has skills like Cross Functional Team Leadership, Strategy, Leadership, Strategic Planning, Management, Consumer Products, Fmcg, Marketing, Customer Insight, Competitive Analysis, Team Building, Segmentation.
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