Peter Su Email & Phone Number

• Coach college students and MBAs to land their ideal investment banking jobs and maximize their career potential and impact (e.g. I've helped students get offers from firms like Goldman Sachs, Morgan Stanley, BofA, etc.)• Create career development and personal growth content on Youtube with over 9 million views

San Francisco, California, Us

• Led sales and growth marketing as first employee at Doorstead (Series B company with $35M+ raised from early investors in Redfin, CEO of OpenDoor, etc.), a tech-enabled property management company leveraging AI to provide guaranteed rent to property owners • Hired, trained, and managed sales and growth marketing team to grow customer base by more than 12x from a cold start to $5M+ GMV• Built sales and growth marketing playbook; documented key processes to scale demand-gen, qualification, sales process, and growth experiments• Managed cross-functional discussions between executive team of Marketing, Sales, Customer Success, Risk, and Operations to meet company's risk-adjusted growth goals• Modeled out and managed marketing budgets based on CAC, LTV, and payback for various channels• Wrote product specs and worked with engineers to implement growth experiments, CRM, DRIP campaigns, tracking, analytics, and KPI reporting• Managed paid acquisition specialist to run paid acquisition channels (Google PPC, Facebook Ads, etc.) to continually experiment and increase MQL conversions and lower CPL week over week• Worked with engineers and designers to develop and implement landing page and automated lead qualification and DRIP campaign workflow• Conducted initial sales calls to develop sales script, qualification, sales process, and CRM; then hired, trained, and managed sales team to improve sales metrics (SQL, signing, churn rates) week over week

San Francisco, California, Us

• Led investments (sourcing, due diligence, board observer) for early-stage venture capital firm (investors in Ripple, Addepar, Republic, Good Money, Vesper (acquired))• Quarterbacked investment process and due diligence on business strategy, industry trends, market sizing, competitive landscape, product feedback, financial models, etc.• Built investment pipeline by building relationships with co-investors, entrepreneurs, and industry network• Drove alignment internally to champion new investments across cross-functional team and present investment theses to Investment Committee • Collaborated with portfolio company CEOs as board observer to track company KPIs and operational progress• VC judge at UC Berkeley's Launch Startup Accelerator Competition

Los Angeles, Ca, Us

• Led music label and managed team of 15 to create and market records, videos, and concerts featured nationally on NPR, the Huffington Post, and NBC• Product-managed cross-functional team of musicians (Adele’s violinist, Selena Gomez' drummer, etc.), audio engineers, and designers at Sunset Sound to create album featured nationally on The Huffington Post• Produced team of directors, cinematographers, actors, editors to shoot music videos nominated in LA film festival• Spearheaded Kickstarter marketing campaign (performed in top 2% of all-time music Kickstarters); defined messaging, launch plan, and optimized marketing funnel; fundraised 2.6x original goal • Executed GTM product launch, resulting in sold-out launch events in LA and SF and a national tour with 6 bands across the US• Wrote and produced indie pop songs as a songwriter nominated by West Coast Songwriters• Performed on-stage in over 100 concerts with up to 200+ people

Menlo Park, Ca, Us

• Analyzed startups and business plans at $4.2Bn global venture capital fund (portfolio has created 35 unicorns with over $100Bn in aggregate market capitalization) to prioritize investments in early-stage consumer, software, and new media companies in the US, China, and Japan; fund investments include Kuaishou, Kakao, VIPShop, Musical.ly (now TikTok), SoFi, Bill.com, and FiveStars• Sourced first-round investments in FiveStars (universal loyalty startup backed by Y Combinator, Lightspeed, and Menlo Ventures - acquired for $317M) and NoiseToys (social music startup acquired by Jawbone)• Led investment processes and diligence on market sizing, financial forecasts, valuation, business strategy, competitive positioning, customer calls; wrote investment memos, reviewed term sheets, and participated in negotiations• Worked with portfolio company CEOs and CFOs to improve business strategy, fundraising processes, financial planning, and business development• Interviewed, trained, and coached incoming associates in Menlo Park and Tokyo with repeatable best practices • Guest lecturer at UC Berkeley (UGBA 195 Entrepreneurship) and VC judge for Haas MBA Entrepreneurship course• VC judge for Business Plan Competitions at UC Berkeley and Stanford• Guest speaker on Investments and M&A panel at SF MusicTech Summit • Offered partner-track promotion

New York, New York, Us

• Built financial models (merger, DCF, forecasting, trading and deal comparable models) to analyze and value consumer internet and software companies for M&A, IPO, and strategic transactions • Performed strategic analysis to create presentations to evaluate industry landscape, identify strategic targets, and present financial impact and recommendations to Fortune 500 CEOs and Board of Directors• Managed deal processes with banker teams and client management to conduct business due diligence, write investment memos, draft SEC filings, and create investor roadshow pitches • Select transactions: - Yahoo's $44.6Bn raid defense against Microsoft- Adobe's $1.8Bn acquisition of Omniture - Rackspace's IPO

New York, New York, Us

B.S., Business Administration

Minor In Music