Account Executive
New York, New York, Us
* Sold advertising contracts and managed accounts for a media company, owned by Disney Corporation, which provides onscreen advertising for movie theaters nationwide.* Conducted market research to identify local and regional organizations (for-profit, non-profit, government, education), which have a customer base aligned with the demographics of the movie audience for 10 cinemas in central and northern Michigan, serving 100,000 to 1,000,000 movie goers per theater per year. * Utilized a variety of sales techniques to manage the sales cycle from targeting prospects, qualifying leads, conducting sales presentations, through closing the deal. * Negotiated seasonal or annual contracts, ranging from $2,000 to $34,000 per client, generating over $500,000 per year in annual revenue.* Consulted with clients to design effective advertising and promotional campaigns to maximize the reach and frequency of exposure in order to educate, create public awareness, or sell products and services to the audience.* Managed over 350 client accounts, building effective relationships to foster long-term customer loyalty, effectively address concerns, and ensure client retention.