Minuteman Press required the transformation of an outmoded enterprise into a profitable contemporary business. Responsibilities included the implementation of an effective customer relationship management (CRM) process; tender presentations; key account development and contract management; rebuild of customer database, marketing, purchasing and costing processes; supplier contract renegotiation and BtB supplier partnership building; website design and development; and creation of management… Show more Minuteman Press required the transformation of an outmoded enterprise into a profitable contemporary business. Responsibilities included the implementation of an effective customer relationship management (CRM) process; tender presentations; key account development and contract management; rebuild of customer database, marketing, purchasing and costing processes; supplier contract renegotiation and BtB supplier partnership building; website design and development; and creation of management reporting indices and communication thereof.Achievements in this role have included the design and implementation of a successful marketing plan, increased BtB customer satisfaction, profitability, product quality and enhanced brand identity.Awards included ‘Best Fairtrade Office’ winner 2017, 2016, gold 2015, 2014; Sustainable Transport Awards ‘Best Newcomer’ winner 2016; Mumpreneur Design Awards silver 2014, 2011; Internet Business Awards ‘Print and Publishing’ winner 2014, 2011; and British Printing Industry Federation ‘Marketer of the Year’ winner 2008. Show less

Associate lecturer in the Bristol Business School, University of the West of England.Methods of Enquiry Level 2. Research Methods module for Marketing and Events students.Area of expertise: Research methods, product development, marketing communications, brand management, social media marketing, sentiment analysis, relationship marketing and customer relationship management.

I provide marketing strategy, product development and business guidance to the operational team who deliver a programme of quality Shakespeare performances and inspired events.

Data: Thorough and innovative audit of original data sources. Developing a criteria for data collection eg participant sampling, compliance with and maintenance of rigour. Data extraction and recording using an efficient, systematic, thorough and rigorous approach. Experienced interviewer observant of verbal intonation and non-verbal communication. Proficient data classifier and coder; vigilant to emerging coding categories.Analysis: Familiar with and having access to diverse sources of… Show more Data: Thorough and innovative audit of original data sources. Developing a criteria for data collection eg participant sampling, compliance with and maintenance of rigour. Data extraction and recording using an efficient, systematic, thorough and rigorous approach. Experienced interviewer observant of verbal intonation and non-verbal communication. Proficient data classifier and coder; vigilant to emerging coding categories.Analysis: Familiar with and having access to diverse sources of information. Knowledge of analysis methodology. Selection of analysis methodology to achieve the most memorable results. Learned logical reasoning approach adapted and applied to different scenarios eg academic or professional. Analysis of extensive and diverse volume of materials required for a literature review. Able to deduce and induce the critical results from a body of results. From narrative analysis able to recognise and extract relevant data. Specialist technical expertise eg sentiment analysis, keyword analysis and online social media community etiquette.Results: A substantial body of work produced digitally and printed. Feedback to stakeholder organisations and / or interviewees adding value in their processes. Conference papers, journal papers, published in proceedings. Lectures presenting findings. Articles in magazines, newsletters, blogs and similar. Disseminating findings through radio interviews and other community liaison. Development of a specialised academic network. Business applications, implementing via eg consulting and mentoring.Communication: Experienced in distilling and identifying from complexed information; recognising the most relevant information. Adapting material to targeted audiences eg conferences, seminars and workshops. The development and creative visual presentation of complex information. Advanced written and verbal communication skills; professional interaction style and attention to detail. Proficient question handling. Show less

I provide marketing strategy, product development and business guidance to the operational team who deliver a programme of quality Shakespeare performances and inspired events.

International Seating Product Manager: Accountable for the largest product portfolio; from daily management of the product range across international markets, to implementation of campaigns.Responsibilities included portfolio growth; key tender presentations; product introduction and development; sales training and support; regional strategy; dealer and supplier development; and fulfilling the role of expert for ergonomics, sustainability and international standards.Achievements… Show more International Seating Product Manager: Accountable for the largest product portfolio; from daily management of the product range across international markets, to implementation of campaigns.Responsibilities included portfolio growth; key tender presentations; product introduction and development; sales training and support; regional strategy; dealer and supplier development; and fulfilling the role of expert for ergonomics, sustainability and international standards.Achievements in the function included successful launch of new products equating to a critical proportion of turnover; showcase product launches across European cities; membership of the development team working with Studio 7.5 in creation of the Mirra task chair; overseeing Mirra and Aeron task chairs through the Furniture Industry Research Association Ergonomics Excellence Award; design and development of the largest European business-to-business (BtB) furniture loan programme.International Marketing and Communications Manager: Management of the Herman Miller product portfolio in the global information division.Responsibilities included management of the international marketing team and budget; supporting international sales activities; literature, exhibitions and media planning for 72 country markets; intranet and extranet websites; marketing communication plans for products; mail campaigns; tenders; presentations; training materials; public relations; press conferences; photo shoots; launches; data reporting; experiential and guerrilla marketing; sales conferences; and fulfilling the role of resident expert for intellectual property and marketing law.Achievements in the role encompassed development of product literature and packaging; successful development of strategic supplier partnerships; realisation of high investment BtB exhibitions; innovative advertising and experiential marketing campaigns differentiated for regions; and the publication of accessible materials on the internet. Show less

I was accountable for the development of a CRM strategy which directly contributed to (B2B) turnover improvement. Further areas of focus were the marketing and launch of new products; brand and sales management; marketing, sales and budget planning; new business development; public relations; and forecasting.Examples of achievements included the regional launch of the Jaguar S-TYPE model, introduction and launch of experiential B2B events programmes, introduction and implementation of… Show more I was accountable for the development of a CRM strategy which directly contributed to (B2B) turnover improvement. Further areas of focus were the marketing and launch of new products; brand and sales management; marketing, sales and budget planning; new business development; public relations; and forecasting.Examples of achievements included the regional launch of the Jaguar S-TYPE model, introduction and launch of experiential B2B events programmes, introduction and implementation of formal marketing processes and procedures in dealerships. Show less

Regional Manager: Responsible for key account management and development; selling trauma, orthopaedic and anaesthetic equipment to consultants and hospital managers. Additional responsibilities included the organisation and chairing of study days, lectures and workshops for surgeons, anaesthetists, nurses and physiotherapists.Product Manager: Accountable for the management and growth of half the AO Research Institute’s (Davos, CH) UK and Ireland region human and animal trauma and… Show more Regional Manager: Responsible for key account management and development; selling trauma, orthopaedic and anaesthetic equipment to consultants and hospital managers. Additional responsibilities included the organisation and chairing of study days, lectures and workshops for surgeons, anaesthetists, nurses and physiotherapists.Product Manager: Accountable for the management and growth of half the AO Research Institute’s (Davos, CH) UK and Ireland region human and animal trauma and orthopaedic product portfolio, through the successful introduction of new products and development of existing ones. In addition the education of all internal and external staff in trauma and orthopaedic medical technology and associated published research. Show less