• Managed team of 6 graphic designers/artists for projects ranging from on/off site photoshoots, packaging (graphic and structure) hard goods and soft goods in Marshall’s, Nordstrom Rack, Fred Meyer’s, Kroger and Club markets (Costco & Sam’s Club)• Created processes to expidite approval process company wide, increasing productivity by 25%• Work directly with licensors on implementation of branding for Eddie Bauer®, Orvis®, Isaac Mizrahi® and Woolrich®• Lead creative for ten major rebranding and repackaging initiatives for in-house brands including Marika, Zobha, Bally Total Fitness, Balance Collection and Aerodynamics• Led design and execution of shop-in-shops for Peace & Pearls® and Marika® sportswear in Fred Meyer retail stores, increasing overall sales by over 50%• Work directly with Hong Kong team and factories in China, Bangladesh, Egypt and Indonesia on quality and pricing to decrease cost by 5M annually• Produced photoshoots from start to finish including model casting/selection, location scouting and styling leading to a 10% increase of sales at Sam's Club per season

Creative Director

• Lead designer and photographer responsible for photoshoots and creation of assets for all digital and social media marketing including munchkin.com, mbaby.com, Facebook, Instagram and Twitter• Directed branding and packaging design for Munchkin®, Brica® and mBaby™ luxury infant apparel products• Supported the marketing team to design packaging, logo development, campaign creation, trade show booth design, print advertising, catalog design and sales materials• Launched new luxury apparel category under new brand name mbaby™

Freelance / Fulltime Designer - Support for all marketing. Work includes, redesign of stationery set for all offices, marketing meeting posters, collateral, and support.

• Created brand and packaging for line of boys role play toys• Designed licensed packaging for seasonal lines (Iron Man®, X-Men®, Spider-man® and Star Wars®)

• Designed packaging (including photo retouching) and directed photo shoots• Participated in product development brainstorming sessions and final decision processes• Designed logos and packaging for sports line under Banzai brand• Developed style guide packaging for leading licensed properties such as X-Games®, Rawlings®, Spider-man®, Fisher Price®, Disney® and Nickelodeon®

• Redesigned packaging for major brands of Specialty Division, seasonal and gift promotions, web banners, point-of-purchase and sell sheets for Nestlé® • Developed new layouts and color sets for line extensions, directed photoshoots and illustrators• Designed projects for other clients include promotional materials such as CD design, brochures, mailers, P.O.P and P.O.S.

• Coordinated with teams comprised of marketing managers (U.S. and Europe), structural designers, engineers and product developers from start to finish for packaging of each individual product• Created design and color scheme of first men’s hair care line for US market• Managed auxiliary studios to complete final artwork, mechanicals and comps