• New Business Development activities for account recruiting, sourcing, sales, support, and product expansion for B2B ingredients, new business verticals (health & beauty, pet, wellness), and food service, CAGR of 25%.• Manage all pricing and key corporate initiatives maintaining a contribution margins of +20%.• Key Fortune 100 customers including Kraft, Heinz, Hershey, Ferrero, ABM, and others, Contract/RFP negotiations.• Lead a network of broker sales teams, distributors, and agents with industry analytics and customer support.• Responsible for developing a national private label expansion program.

• Structure the business strategy to redefine the consumer narrative, developing a retail sales strategy encompassing new product branding, distribution, pricing, and promotional activity roadmap.• Develop the North and South America Coconut Water & Coconut Water Concentrate business and sales strategy.• Prepare RFPs for multi-lateral marketing firms, clinical research, and education studies.• Manage all marketing communications programs, including sales collateral (data sheets, brochures, flyers, and catalogs), direct marketing, website, channel programs, events, PR, media, social media, and newsletters. • Created and maintain a Health & Wellness website from initial vision to launch: www.coconutbenefits.com.• Responsible for company trade shows and other related events for North & South America, inclusive of show logistics, exhibit design & construction, marketing collateral, pre-& post show business development.

The Coconut Coalition of the Americas (CCA), formed in 2017, is a consolidated voice for coconut products to provide its members access to market conditions, monitoring of quality, sustainability, unified standards and insider industry information. Supporting the entire supply chain from the farmers to end consumer.Executive Board Member (2019 - Current)Membership Chair (2020 - Current)Marketing and Communications Committee (2017 - Current)

• Defined and recruited new product development team within the marketing organization to deliver day-to-day support for multiple medium- to large-scale website/application projects to drive enhanced customer experiences and revenue through Spirit.com. • Formulated and executed new marketing strategies through the product development lifecycle in coordination with internal business stakeholders, Product Management Office (PMO), and IT organization, including UX design, customer journey, acceptance testing (UAT), quality assurance, on-site deployment, and post-warranty maintenance.• Managed partner expectations, concepts, brainstorming, scope, designs, budget discussions, and project documentation.• Successfully supervied more than 40 successful Web projects in Fiscal 2012, with specific project ROIs upwards of $2.5 million in incremental revenue. Generated pipeline projected to add $9 million in additional sales.• Hired and developed two Senior Analysts, one content translator, and a graphic designer based in Germany.

• Developed the $9 Fare Club value proposition, including owning loyalty management and market intelligence.• Led the loyalty business strategy and tactics to drive overall acquisition and retention, increasing both relevancy and revenue.• Improved performance, efficiency, and profitability of Club with direct accountability for program marketing budgets and ROIs, creating/enhancing revenue opportunities and cross-sell capabilities through multiple channels (Spirit.com, email).• Facilitated processes for development of design, content, and user experiences to maintain branding and messaging.• Conducted and provided timely analyses of business results for new product launches, and promotional activities.• Increased FY revenue by 5% and retention rate +29%.

• Developed business operation process to facilitate client orders, production, inventory, and shipping efficiencies. • Provided insights to website and social media content which resulted in a 25% increase in the company’s customer mailing list, 55% increase in retail sales, and 42% in corporate gifting. • Attended offsite high-profile events to enhance the Antoine Amrani brand through creative merchandising, marketing, customer experience, and direct sales.

• Chosen by senior management to lead a new business development team with Sainsbury’s U.K., implementing “Best in Class” customer value campaigns through consultative selling.• Developed 2010-2011 go-to-market customer marketing strategy, retail-centric/Nectar loyalty plans, and initiatives to build a customer experience lifecycle across various customer and category segmentation levels.• Identified marketing trends, implemented customer-specific tactics, developed analytical templates, and created client proposals.• Provided in-depth consumer and store insights on category erosion, opportunity gaps, and merchandising opportunities developing cohesive retailer and consumer programming. • Drove incremental programming, resulting in an increase of sales to quota by +10%.• Streamlined client service operational procedures and internal reporting.

• Account responsibility included Hy-Vee, Nash Finch, Spartan Stores, AWG, and Fresh Brands.• Created new strategies based on customer insights, marketplace dynamics, loyalty, and life-stage segmentation to increase consumer interaction and responsiveness with target marketing solutions and vendor partnerships. Strategies included: – Consumer Acquisition and Retention, Category Erosion Reduction, Thematic Promotions & Sweepstakes, and Health & Wellness / Meal Solutions / Baby & Wine Clubs.• Managed account-specific position for Northeast and Central US region accounts, maximizing program revenue and account synergies, resulting in an average program revenue increase of +15% and a sale to quota increase of +25%.• Spearhead and enhanced integrated customer marketing initiatives in collaboration with agencies and retailers, maximizing market opportunities with analysis on effectiveness of consumer marketing communications and program design to enhance the “Customer Lifecycle” and “Customer Value Proposition”.• Successfully negotiated and closed contract addendums for the conversion of black & white thermal to color ink jet printers.

• Account responsibility included Wakefern, Roundy’s, Giant Eagle, Penn Traffic, and Key Foods.• Worked directly with manufacturers to develop program design, proposals, implementation, and ROI strategies.• Ensured the overall successful implementation of all retailer programs with multiple account management teams.• Supported national manufacturer programs and worked with retailers to increase and improve network utilization, including circular overlays and in-store POS. • Achieved Catalina President Club 2006 and 2007.

• Division responsibility included Ahold, Kroger, Wakefern, A&P, Publix, Giant Eagle, Acme, Shaw’s, Sobey’s, and A&P Canada.• Assisted Divisional Vice President and Regional Sales Managers with driving category performance and customer profitability.• Worked with new products team, sales, and plant production to help identify consumer trends, product development, specifications, production testing, analytics, and quality evaluation.• Analyzed shipment, consumer insights, and syndicated data to identify new sales opportunities and identify sell through issues.• Managed trade fund and P&L statements to analyze and maximize strategic account planning and incremental program requests to maintain business and brand spend rates.• Utilized merchandisers audit reports to determine retail ACV, average selling price, product mix, fixture specifications, margin deficiencies, and space to sales opportunities, including plan-o-gram schematics.

• Responsible for the category management operations for the National Drug Team, inclusive of both Personal and Household Care categories (26 Brands).• Sales lead of cross-functional internal team developing the go-to-market laundry sales strategy. Direct sales lead with the brand team to develop the go-to-market sales story for the Arm & Hammer 2 in 1 national product launch. • Presented business updates utilizing ROI analysis, factory and syndicated sales data, and consumer insights by conducting Top to Tops, category line reviews, defense strategies, new item launch plans, and line extensions resulting in product distribution wins across multiple categories and COT’s. Distribution gain wins: • Developed and implemented standardized data templates and KPI reports to analyze brand and segment volume, share, pricing, and promotional activity for category/customer planning and shelf placement based on shopper trends for planning process. • Monitored and evaluated the competitor category management initiatives and in-store merchandising strategies.

• Provided forecasting analysis of sales trends to senior sales and finance management. • Compiled field sales projections for compensation and incentive purposes coordinated through the examination and input from field sales, customer marketing, logistics, and finance. • Worked with information services team to standardize monthly report templates using key metrics and calculations to track and forecast customer sales team objectives. • Published key historical and current trend measurements on a national, regional, and customer/account levels to facilitate review of business conditions, promotional activity, and sales results through the use of internal sales and syndicated data. • Member of key integration teams for the merger of Nabisco’s DSD Foods and Kraft’s Warehouse Foods’ business units, including migration of sales reporting, compensation, and system development.

*Coordinated daily EMS onsite services and activities at A&P, Superfresh, and Pathmark*Supplied supermarket retailers and manufacturers with daily, store specific information regarding distribution, merchandising, and promotion management*Accountable for quarterly sales budget by developing tactical business plans and recommendations based on recognition of sales trends, product mix, ROI evaluation, pricing, display compliance, new item introduction, and out of stock conditions*Responsible for training headquarters and store personnel in the use of company designed software

*Participated in an executive management-training program within retail consumer and business banking*Performed analytical reviews of business and personal portfolios, branch settlements, wire transfers, currency orders, product development, staff training, problem solving and customer service with new deposits of over $4MM

*Duties included merchandising, department budgets, staffing, inventory control, promotional analysis and competitive assessment