Peter Schmidt Karlsen Email and Phone Number
Digital marketeer specializing in web analytics, implementation and data collection at the pan-Nordic bank, Nordea. I am ensuring that high quality data is collected and available for analysis for different business stakeholders. Task responsibility includes the following, but not limit to: - Implementation of tracking on web site, SPA (single-page application) and mobile apps using Tealium in cooperation with developers and other business units. - Data collection consistency using a framework - Data reporting setup in Adobe Analytics with different business units - Ensuring that business areas requirements are met, when traffic, conversions and ROI have to be measured and analyzedTech stack within web analytics include: Tealium Tag Management, Adobe Analytics, Adobe Target and Adobe Audience Manager.Previous work experience includes the following, but not limit to: - Technical SEO (audits, page speed and image optimization) - Content- and keyword analysis and search intent- Content Marketing - Linkbuilding- Project Management (SCRUM and agile) Within my work experience in SEO, organic growth and affiliate marketing I have worked with Danish and international clients from various industries in different performance agencies in Copenhagen.
Nordea
View- Website:
- nordea.com
- Employees:
- 28094
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Web Analytics Implementation SpecialistNordea Nov 2022 - PresentCopenhagen, Capital Region, DenmarkAs a Web Implementation Specialist in Nordea, my role involves utilizing my expertise in Adobe Analytics and the tag mangement application, Tealium, to define tracking specifications for various flows, interactions and other areas of the banking business across the Nordic market. Working closely with stakeholders, I ensure that web analytics is effectively and correctly implemented and integrated throughout the organization. Through my analytical skills and attention to detail, I help… Show more As a Web Implementation Specialist in Nordea, my role involves utilizing my expertise in Adobe Analytics and the tag mangement application, Tealium, to define tracking specifications for various flows, interactions and other areas of the banking business across the Nordic market. Working closely with stakeholders, I ensure that web analytics is effectively and correctly implemented and integrated throughout the organization. Through my analytical skills and attention to detail, I help drive data-informed decisions that ultimately enhance the user experience and drive business growth.Skills includes the following• Adobe Analytics• Tealium • Browserstack • Debugging network events to ensure a well-working tracking • Stakeholder Management Show less -
Search Engine Optimization ManagerResolution Denmark Apr 2021 - Aug 2022Copenhagen, Capital Region, DenmarkAs a SEO-Specialist, I implemented several SEO-strategies and tactics for a various amount of large clients in the automobile, retail and flavoring sectors. This included advanced keyword analysis, CTR-analysis, linkbuilding strategies with passive and active anchor texts, keyword position tracking for the clients and technical optimizations. Other tasks I have been responsible for, includes, but not limited to, the following: • Copywriting • The digital customer journey on the… Show more As a SEO-Specialist, I implemented several SEO-strategies and tactics for a various amount of large clients in the automobile, retail and flavoring sectors. This included advanced keyword analysis, CTR-analysis, linkbuilding strategies with passive and active anchor texts, keyword position tracking for the clients and technical optimizations. Other tasks I have been responsible for, includes, but not limited to, the following: • Copywriting • The digital customer journey on the client's website • On-Page SEO (content and landing page creation, metatags, etc)• Off-Page SEO (link building)• Technical SEO (Schema code creation for structured data purposes, advanced tracking with Google Tag Manager and Google Analytics, etc.)• Executing and analyzing SEO Audits• Maintaining SEO during a website migration• Analyzing organic traffic, ranking and potential new keywords • Planning and executing SEO strategies for several clients• Client management, monthly and quarterly reporting in a quantitative and qualitative contextAs a result, I successfully positioned my clients' websites on top of Google and other major search engines for highly competitive and high-volume keywords that were relevant to their businesses. Show less -
Senior Seo-SpecialistWebamp May 2019 - Mar 2021Copenhagen Area, Capital Region, DenmarkAt Webamp, I implemented several SEO-strategies and tactics across the department. This included advanced keyword analysis, CTR-analysis, linkbuilding strategies with passive and active anchor texts, keyword position tracking for the clients and technical optimizations. Other tasks I have been responsible for, includes, but not limited to, the following: • Copywriting • The digital customer journey on the client's website • On-Page SEO (content and landing page creation… Show more At Webamp, I implemented several SEO-strategies and tactics across the department. This included advanced keyword analysis, CTR-analysis, linkbuilding strategies with passive and active anchor texts, keyword position tracking for the clients and technical optimizations. Other tasks I have been responsible for, includes, but not limited to, the following: • Copywriting • The digital customer journey on the client's website • On-Page SEO (content and landing page creation, metatags, etc)• Off-Page SEO (link building)• Technical SEO (Schema code creation for structured data purposes, advanced tracking with Google Tag Manager and Google Analytics, etc.)• Executing and analyzing SEO Audits• Maintaining SEO during a website migration• Analyzing organic traffic, ranking and potential new keywords • Planning and executing SEO strategies for several clients• Client management, monthly and quarterly reporting in a quantitative and qualitative context Show less -
Online Marketing SpecialistObsidian Digital Nov 2018 - Dec 2018Copenhagen Area, Capital Region, Denmark• Content Marketing • Copywriting • Search Engine Optimization• Linkbuilding -
Junior Marketing - DenmarkSaleduck - Deal Community Sep 2017 - May 2018Amsterdam Area, Netherlands• Write native content and blog posts.• Setting up online marketing campaigns.• Manage the Saleduck social media platforms (Facebook and Instagram) (SMM)• Analyse online traffic and optimize web and social content.• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)• Help with long-term growth of the Saleduck website.
Peter Schmidt Karlsen Skills
Peter Schmidt Karlsen Education Details
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Marketing Research -
Bachelor Of Science (Bsc) In Economics And Business Administration -
International Marketing -
Esbjerg HandelsskoleThe Higher Commercial Examination Programme (Hhx)
Frequently Asked Questions about Peter Schmidt Karlsen
What company does Peter Schmidt Karlsen work for?
Peter Schmidt Karlsen works for Nordea
What is Peter Schmidt Karlsen's role at the current company?
Peter Schmidt Karlsen's current role is Web Analytics Implementation Specialist @ Nordea | Adobe Analytics | Tealium.
What schools did Peter Schmidt Karlsen attend?
Peter Schmidt Karlsen attended University Of Southern Denmark, University Of Southern Denmark, International Business School At Amsterdam University Of Applied Sciences, Esbjerg Handelsskole.
What are some of Peter Schmidt Karlsen's interests?
Peter Schmidt Karlsen has interest in Football, Sportsmanagement, Marketing, New Technologies, Sportmarketing.
What skills is Peter Schmidt Karlsen known for?
Peter Schmidt Karlsen has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, Powerpoint, Retail Sales, Windows, Research, Sales.
Who are Peter Schmidt Karlsen's colleagues?
Peter Schmidt Karlsen's colleagues are Michał Mazurowski, Anita Tangerud, Nicolas Stricher, Marek Kierner, Ulla Ivaska, Nina Kjeldsberg, Atle Grov.
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