We make badass strength and conditioning equipment and offer it at a great price, allowing you to have the body, life, and garage gym of your dreams.

Electron manages a portfolio of light commercial warehouse properties in Austin, Texas.

I built the team and managed the buying and merchandising division of Living Direct, including stateside buying/procurement, product marketing, product development in conjunction with overseas OEM factories, and more.My team drove the product mix, pricing, and merchandising build-out, marketing, and product management of all product lines for LivingDirect. I also had a heavy personal involvement in overarching business strategy, business development, including new website development, and negotiation of "blue sky" new business opportunities.I managed a budget of more than $35M in purchases and product development. I reported directly to the CEO.

I was on the team that originated a new division (Import, 2005). Shortly after launch of the first new brand (EdgeStar, 2005), I took the leadership role of the team and later launched a second brand (Koldfront, 2006). I developed the warranty and after-sales service department for above brands of small appliances.After proving the success of the import division, I merged the division back into the main company and transitioned the warranty and service departments into the existing structure of the main company.Other business development projects include the implementation of a 3PL (third party logistics/satellite warehouse) solution to drive down logistics costs and decrease time-in-transit for goods and the launch of new niche ecommerce sites- kegerator.com and airpurifierpro.com. I launched and grew Kegerator.com to more than $1M in sales in <12 months before transitioning the property into the marketing team.

Provided market analysis and industry trends for emerging supply chain security industry based on extensive primary and secondary research. Deliverables included a comprehensive market map of industry, estimate of current industry size, and 3 suggested investment/acquisition targets.

Managed online marketing for a multimillion dollar grossing ecommerce property. Managed a $500,000 annual PPC budget. Populated and maintained product database with 5,000 SKUs. Set, tested, and refined pricing and promotions for all products. Negotiated promotions and terms with select vendors. Reported to Vice President.