At TRAY we help multi-unit restaurants modernize their Point of Sale system without having to replace their existing hardware.

Led MarketShare (acquired by Neustar) on a bold venture-backed strategic path leveraging a technology acquisition that launched the company from a boutique consulting firm into a successful big-data SAAS product company, tripling its products line and revenue and rocketing the newly minted technology division to over 120 people in less than two years and the company from less than 50 people to over 200.• Brought MarketShare's product set from two early-stage product to five full fledged, enterprise-class products• Merged proprietary econometrics with real-time tracking to revolutionize cross-media spend optimization (patent pending)• Played a major role in MarketShare Pricemaster, Ticketmaster's real-time ticket pricing product• Defined product division vision, culture, processes, and efficiency tools that enabled five international teams to work together.• Defined the vision, strategy and built the team that executed it from 3 people to over 120 in less than two years.

Led the creation of one of the largest and most successful technology and product groups (VivaKi Nerve Center) within a large advertising holding group, leveraging one major acquisition (Razorfish from Microsoft) and a key strategic partnership (InviteMedia). Today the VivaKi Nerve Center has skyrocketing digital revenue and customer satisfaction and has helped place Publicis ahead of its competition in the cutthroat online advertising business• Grew product revenue several-fold by scaling key technologies across the entire groupe volume• Leveraged the strategic acquisition of Razorfish to expand the technology and product capabilities of Publicis. • Led the Invite Media M&A efforts, which turned into one of Publicis' most successful technology partnerships after top management passed on a straight acquisition.• Recruited, developed and managed a group of over 80 engineers, project managers, product managers, product marketing managers, technical product managers, sales managers and training and support managers that made up the VivaKi Nerve Center R&D team• Managed a strong, cross-functional and cross-country team across five international cities.• Created the processes, communication, management and culture that enabled five international team to work together efficiently.

Led the creation and productization of the "Google Campaign Insights" feature of Google AdSense from the ground up. Campaign Insights is a novel product which leverages Google data to provide actionable metrics such as ad effectiveness into display campaigns. True test group/control group design enables advertisers to measure consumer behavioral changes that resulted from the ad and thus measure true ad effectiveness.• Invented the novel concept and led the product from inception to productization [patent pending]• Helped recruit Seattle-based engineering team to build prototype• Designed all aspects of the insights and worked with engineers, statisticians and Google Chief Economist (Hal Varian) to create the methodology.• Worked to obtain necessary data through Google processes while maintaining individual user privacy and terms of use• Obtained productization approval from Eric, Larry and Sergei

Led the creation and productization of a novel product (SRDF-A / for asynchronous data-center level data replication) for the Symmetrix/DMX major storage business of EMC, along with other roles spanning engineering and product management.• Primary author in more than 15 patents covering numerous technical innovation in disaster recovery and data protection.• Designed and implemented several aspects of SRDF, the world leading data replication solution for large data centers.• Came up with the concept of SRDF-A (SRDF-Assist, a network-based replication solution) and brought the idea from concept to prototype to initial development.• Designed and implemented several aspects of SRDF, the world leading data replication solution for large data centers.• Designed and implemented the Symmetrix Microcode for SRDF-Star, a variation of SRDF for multiple replication destinations.• Came up with the original idea for the flexible, credit-card sized SecurID token and presented to CEO and head of manufacturing.