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☕ Peter Kelly Email & Phone Number
VP, Social Strategy
at
Critical Mass
1 work email found
@msgsports.com
5 phones found area 647, 416, 404, and 646
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Who is ☕ Peter Kelly? Overview
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Quick answer
☕ Peter Kelly is listed as VP, Social Strategy at Critical Mass, based in Chatham, New Jersey, United States. AeroLeads shows a work email signal at msgsports.com, phone signal with area code 647, 416, 404, 646, and a matched LinkedIn profile for ☕ Peter Kelly.
☕ Peter Kelly previously worked as Consultant, Content Strategist at Provoke Solutions and Senior Director, Digital Content at Madison Square Garden Sports Corp.. ☕ Peter Kelly holds Master Of Arts, Media & Cinema Studies from Depaul University.
Company email context
Email format at Critical Mass
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{first}.{last}@msgsports.com
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AeroLeads found 1 current-domain work email signal for ☕ Peter Kelly. Compare company email patterns before reaching out.
Profile bio
About ☕ Peter Kelly
A 13 year content strategy professional with 8 years of sports content specialization.I tackle every angle of content strategy and help sports, media, and other businesses answer questions like: What content should we create? What types of content are most effective? How do we do more of what works and less of what doesn't? What measures and KPIs should we care about (and which should we ignore)? How do we scale our content business and increase its value & profitability?I've spent extensive time developing new methodologies for analyzing digital (especially social) content and improving its capitalization potential. Many companies struggle with understanding the value of their organic content - I help them quantify and measure that potential so it can become a natural part of the economic ecosystem. For over 7 years I've been developing, growing, and maturing digital content operations in the Sports & Entertainment industry, overseeing some of the largest brands and clubs in the US and Canada (Knicks, Rangers, Sportsnet, Raptors, Maple Leafs, Toronto FC). The 6 years prior, I worked in digital marketing and experience design agencies, supporting notable clients like Citibank, AT&T, HP, SAP, Travel Alberta, and TELUS in major web redesign projects, content marketing initiatives, new app design and launches, and the prototyping of an early customer service-oriented chatbot.If it sounds like I could help you or your company make better digital content and marketing decisions, please get in touch!
Listed skills include Content Strategy, Digital Marketing, Digital Strategy, Blogging, and 32 others.
Current workplace
☕ Peter Kelly's current company
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12 roles
☕ Peter Kelly work experience
A career timeline built from the work history available for this profile.
Consultant, Content Strategist
CurrentFreelancing as a Digital Content Strategist and Consultant, capable of servicing a wide variety of industries and clients.Contracts serviced with: Provoke Solutions
Sep 2024 - Present
Senior Director, Digital Content
- Lead a team of 11 digital content creators, producers, and designers across Knicks and Rangers verticals- Built a new Content Optimization team and business function to provide data-informed strategies for improved go-to-market practices- Redefine the Knicks and Rangers content strategies and execute against them- Reorient the business away from aging.
Sep 2022 - Aug 2024
Director, Content Strategy - Sportsnet
- Driver of Social Content, Web Editorial, and Content Optimization practices for all our Sportsnet digital channels- Lead a team of over 22 full-time employees and many more freelance digital content creation and sports journalism relationships - Directing editorial operations, innovation, and best practice revitalization for web editorial talent (staff.
May 2021 - Aug 2022
Director, Digital Experience
- Manage a team of 12 across MLSE's core team brands (Maple Leafs, Raptors, Toronto FC, Argonauts) in digital strategy, social content marketing, and email marketing- Deliver digital and social content year-round, in- and out-of-season, in order to continuously grow and engage our fan bases- Accountable to holistic and always-on content strategy across our.
Oct 2017 - May 2021
Manager, Digital Strategy - Toronto Raptors, Raptors 905, Esports
Jul 2017 - Oct 2017
Content Strategy Lead
- Led content project scoping, definition, strategy, and execution for tentpole TELUS account- Developed conversational design & modeling for flagship customer service-facing AI project, yielding increased self-service efficiency and decreased call center volume- Improved content governance processes on TELUS content project intake procedure
Nov 2016 - Jun 2017
Director Of Content Strategy
- Solidify a foothold in Toronto and emerging markets for CSI's growing presence- Lead end-to-end content strategy project work for several Toronto-based clients- Mentor burgeoning content strategy talent and grow their career paths - Develop thought leadership pieces that both advanced our business methodology and worked to develop new business and interest
Jun 2016 - Nov 2016
Contributing Writer
Waking The Red (Sb Nation)
Contributor to Waking The Red, an SB Nation publication on Toronto FC. I pitch, draft, edit, and publish news and opinion pieces.
Dec 2015 - Nov 2016
Senior Content Strategist
- Oversaw the implementation of effective content strategies across key clients, such as SAP, Citibank, AT&T, Travel Alberta, and House of Anansi Press- Built a functional and growing Content Strategy practice in the Toronto office, where none previously existed- Complemented Travel Alberta full-site redesign with editorial guidelines for content teams to.
Jul 2014 - Jun 2016
Content Strategist
- Collaborated with renowned authors and thinkers to develop a full-lifecycle content strategy in the award-winning Massey Lectures iPad app- Redesigned authenticated customer portal for AT&T customers, prioritizing simplicity, flat design, and clearer content hierarchies- Campaign page and microsite content delivery for HP B2B lines of printers.
Oct 2011 - Jul 2014
Writer
Lost In Concert is a Chicago blog that reviews concerts in the city. While the blog has been covering big-name shows for years, I joined the writing team in October 2012. I've had the opportunity to cover and write about larger and smaller shows, including such acts as Sufjan Stevens, Justice, and Delta Spirit.I concept unique concert reviews and write.
Oct 2012 - Jun 2014
3 education records
☕ Peter Kelly education
Master Of Arts, Media & Cinema Studies
Depaul University
Bachelor Of Arts, English (Creative Writing), Theatre
Bucknell University
High School Diploma
Mountain Lakes High School
FAQ
Frequently asked questions about ☕ Peter Kelly
Quick answers generated from the profile data available on this page.
What company does ☕ Peter Kelly work for?
☕ Peter Kelly works for Critical Mass.
What is ☕ Peter Kelly's role at Critical Mass?
☕ Peter Kelly is listed as VP, Social Strategy at Critical Mass.
What is ☕ Peter Kelly's email address?
AeroLeads has found 1 work email signal at @msgsports.com for ☕ Peter Kelly at Critical Mass.
What is ☕ Peter Kelly's phone number?
AeroLeads has found 5 phone signal(s) with area code 647, 416, 404, 646 for ☕ Peter Kelly at Critical Mass.
Where is ☕ Peter Kelly based?
☕ Peter Kelly is based in Chatham, New Jersey, United States while working with Critical Mass.
What companies has ☕ Peter Kelly worked for?
☕ Peter Kelly has worked for Critical Mass, Provoke Solutions, Madison Square Garden Sports Corp., Rogers Sports & Media, and Mlse (Maple Leaf Sports & Entertainment Partnership).
How can I contact ☕ Peter Kelly?
You can use AeroLeads to view verified contact signals for ☕ Peter Kelly at Critical Mass, including work email, phone, and LinkedIn data when available.
What schools did ☕ Peter Kelly attend?
☕ Peter Kelly holds Master Of Arts, Media & Cinema Studies from Depaul University.
What skills is ☕ Peter Kelly known for?
☕ Peter Kelly is listed with skills including Content Strategy, Digital Marketing, Digital Strategy, Blogging, Copywriting, User Experience, Marketing, and Editing.
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