A 13 year content strategy professional with 8 years of sports content specialization.I tackle every angle of content strategy and help sports, media, and other businesses answer questions like: What content should we create? What types of content are most effective? How do we do more of what works and less of what doesn't? What measures and KPIs should we care about (and which should we ignore)? How do we scale our content business and increase its value & profitability?I've spent extensive time developing new methodologies for analyzing digital (especially social) content and improving its capitalization potential. Many companies struggle with understanding the value of their organic content - I help them quantify and measure that potential so it can become a natural part of the economic ecosystem. For over 7 years I've been developing, growing, and maturing digital content operations in the Sports & Entertainment industry, overseeing some of the largest brands and clubs in the US and Canada (Knicks, Rangers, Sportsnet, Raptors, Maple Leafs, Toronto FC). The 6 years prior, I worked in digital marketing and experience design agencies, supporting notable clients like Citibank, AT&T, HP, SAP, Travel Alberta, and TELUS in major web redesign projects, content marketing initiatives, new app design and launches, and the prototyping of an early customer service-oriented chatbot.If it sounds like I could help you or your company make better digital content and marketing decisions, please get in touch!