Peter Ward

Peter Ward Email and Phone Number

Chief Marketing Officer ||Brand building, demand generation, and stakeholder management for financial services companies @ Optima Group, Inc.
Peter Ward's Location
New York City Metropolitan Area, United States, United States
Peter Ward's Contact Details
About Peter Ward

Innovative marketing, communications and client relationship professional offering a unique blend of strategic thinking, creative direction and analytical rigor to help financial services companies drive growth. Highly-skilled in developing best practice marketing programs spanning corporate branding, competitive analysis, customer experience, product positioning, digital marketing & social media campaigns, public relations and crisis management. Particular expertise marketing asset management firms, alt asset managers, wealth managers/RIAs, broker dealers, and investment banks.

Peter Ward's Current Company Details
Optima Group, Inc.

Optima Group, Inc.

View
Chief Marketing Officer ||Brand building, demand generation, and stakeholder management for financial services companies
Peter Ward Work Experience Details
  • Optima Group, Inc.
    Director Of Client Strategy
    Optima Group, Inc. Feb 2015 - Present
    Fairfield, Connecticut, Us
    Management Consultant responsible for the development of business, M&A, marketing, and product strategy, advising financial services clients on effective programs targeting institutional, UHNW/HNW, and retail markets. Particular focus on RIAs/wealth managers and asset managers.
    View
  • Ipg Group
    Chief Marketing Officer
    Ipg Group Sep 2013 - Jan 2015
    Valley Cottage, New York, Us
    Chief Marketing Officer responsible for brand strategy & execution, product development & positioning, and business development efforts for this leading marketing services provider.
    View
  • Société Générale/Newedge
    Global Head Of Marketing & Communications
    Société Générale/Newedge Mar 2012 - May 2013
    Lead marketing activities globally for this multi-asset institutional brokerage firm. Partner with global business lines and regional leadership teams to define and deliver advertising, corporate publications, events and digital strategies that engage clients, targets and key stakeholders to help drive top line revenue growth.
  • Cornell University
    Marketing Consultant
    Cornell University Sep 2010 - Mar 2012
    Ithaca, Ny, Us
    Marketing strategy and operations consulting for Cornell University's Center for Advanced Human Resource Studies (CAHRS)- Devised & implemented a bespoke customer relationship management and marketing automation system resulting in a more than 20% increase in Fortune 100 corporate memberships.- Conducted a user experience analysis and developed a comprehensive web information architecture to drive increased online engagement and customer loyalty.
    View
  • The Royal Bank Of Scotland
    Managing Director, Head Of Marketing & Communications
    The Royal Bank Of Scotland Aug 2004 - Sep 2010
    Gogarburn, Gb
    Managing Director and Head of Marketing & Communications for RBS' broker dealer & investment bank in the Americas.- Built a high-performing marketing & communications department from the ground up, overseeing a diverse team of full-time employees, consultants, and regional marketing representatives.- Designed and managed a multi-million dollar annual budget and marketing plan, achieving the lowest marketing budget ratio among all operating regions, as well as an exceptional operational risk rating. - Led an acclaimed re-branding & cultural integration program across seven countries following the bank’s 2007 acquisition of Dutch bank ABN Amro. Completed the program on time and under budget, and achieved the highest employee rating among all of the bank’s global operating regions.- Devised an extensive community affairs program for the construction of the bank’s U.S. headquarters and re-branding of its U.S. broker dealer.
    View
  • The Royal Bank Of Scotland
    Managing Director, Head Of Corporate Communications
    The Royal Bank Of Scotland Aug 2004 - May 2008
    Gogarburn, Gb
    Built the marketing & communications function for this burgeoning securities firm, achieving a dramatic increase in positive media coverage for the firm and it's key executives and thought leaders.
    View
  • Meta Group (Gartner)
    Vice President Of Corporate Communications
    Meta Group (Gartner) Jul 1998 - Jul 2004
    Recruited to build the global marketing communications & investor relations function for this leading IT research & consulting firm- Co-directed the firm’s first global branding campaign helping to support four consecutive quarters of market share gains against its two largest competitors. Built a comprehensive media relations program resulting in a 50% increase in media exposure over two years. - Built investor relations function and communications strategy for the replacement of the firm’s founder.- Managed all industry analyst relations, supporting the marketing efforts of leading software, hardware, and services providers including IBM Global Services, Intel, EMC, Microsoft and others.

Peter Ward Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Mba
  • State University Of New York At Fredonia
    State University Of New York At Fredonia
    Philosophy
  • University Of Connecticut
    University Of Connecticut
    Philosophy

Frequently Asked Questions about Peter Ward

What company does Peter Ward work for?

Peter Ward works for Optima Group, Inc.

What is Peter Ward's role at the current company?

Peter Ward's current role is Chief Marketing Officer ||Brand building, demand generation, and stakeholder management for financial services companies.

What is Peter Ward's email address?

Peter Ward's email address is pk****@****ell.edu

What is Peter Ward's direct phone number?

Peter Ward's direct phone number is +120391*****

What schools did Peter Ward attend?

Peter Ward attended Cornell Johnson Graduate School Of Management, State University Of New York At Fredonia, University Of Connecticut.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.