Campfire x is an Indigenous-owned and run creative consultancy agency. We exist to change the narrative. We bring Indigenous thinking and processes into everyone we work with, we develop creative strategies that communicate to all of Australia. We de- risk the way companies and brands engage with the oldest storytellersBy unifying the 97% of Australians who are not Indigenous with the 3% we will enrich this nation’s view of itself.

Pluto is an platform that brings together art, film, music, storytelling and behind-the-scenes artist discovery. Telling stories and brand strategy are our key values that underpin everything we do.CEO in charge of offices in above mentioned countries. In charge of all content and production staff, budgets, scheduling, reporting, brand sponsorship, distribution channels, content, output deals with new and traditional media. Some of the wonderfully diverse roles I undertake… Show more Pluto is an platform that brings together art, film, music, storytelling and behind-the-scenes artist discovery. Telling stories and brand strategy are our key values that underpin everything we do.CEO in charge of offices in above mentioned countries. In charge of all content and production staff, budgets, scheduling, reporting, brand sponsorship, distribution channels, content, output deals with new and traditional media. Some of the wonderfully diverse roles I undertake are:Focusing on driving sustainable growth and profitability .Setting KPI's for the teams in each satellite office - direct reports.Creation of content and management of external production teams.Developing of publishing and licensing contracts for artists and content in individual regions.Assessing of creative briefs and content story lines for approval and budget allocation.Management of external production teams and assessing of content.Managing the digital masthead of Pluto and comms engagement.Managing the production and post prod process and workflow delivery.Negotiation of publishing and licensing contracts and compliance with peak bodies for artist representation and royalties ( APRA/AMCOS/PPCA).Negotiation with brands and sponsors for partnership and campaign based work regarding Pluto artists and through the line strategies.Assessing of data feedback on Pluto content and advising on changes to strategies.Reporting to the board.Its a very busy job, thankfully I have a wonderful team of talented and dedicated staff.They make me look very good.www.pluto.media Show less

• Devising media strategies and utilizing content to drive online traffic and users to the site.• Tracking analytics and conversion rates through media and adapting messaging based on performance• Managing social media and content• Managing the redesign, and development of the website• Improving the usability, design, content and UX of the website• Liaising with agencies or vendors on outsourced work or SLA’s• Managing all planning and budgetary control of the digital… Show more • Devising media strategies and utilizing content to drive online traffic and users to the site.• Tracking analytics and conversion rates through media and adapting messaging based on performance• Managing social media and content• Managing the redesign, and development of the website• Improving the usability, design, content and UX of the website• Liaising with agencies or vendors on outsourced work or SLA’s• Managing all planning and budgetary control of the digital department• Evaluating customer research, market and seasonal conditions• Review and advise new technologies and keep the department updated on digital trends.• Manage all legalities regarding the site regarding content and licensing and seek legal advice/clarification where required.• Manage and set up all the social media for the on air talent.During my time at ABC I launched 1 new website, created 4 social media channels, devised and managed 2 x rich media and social media campaigns, implemented an eDM platform. As a direct result of these strategies I increased the amount of monthly UB’s to the site by 27% and achieved a 14% uptake in the younger female demographic. Show less

I was content strategist on an online series which is due to air in late September. This series follows the story of a local Australian girl on her journey to win the Miss Earth pageant in The Philippines and asks the question is Australia a truly diverse country?Scoping out and budgeting the content to match the requirements of build of the website to showcase the story.Management and budget allocation of external third party vendors both in Australia and… Show more I was content strategist on an online series which is due to air in late September. This series follows the story of a local Australian girl on her journey to win the Miss Earth pageant in The Philippines and asks the question is Australia a truly diverse country?Scoping out and budgeting the content to match the requirements of build of the website to showcase the story.Management and budget allocation of external third party vendors both in Australia and overseas.Hiring of external teams and managing both external and internal budgets.Managing of timelines and delivery schedules.Managing the approval and delivery process for all creative and production assetsAssessing of all analytic's and making recommendations based of this informationManaging and setting goals for internal and external staffManaging of all legal aspects. Including image rights, music rights, filming permits and delivery contracts.Overseeing and managing internal workflow to highlight any delivery or timeframe issues that could affect scheduling.Setting up workflow practices to manage both digital and video assets.Management of content, assesing of media strategy to gain insight on the best media placement results. Working with and setting expectations, approval processes for third parties (contracted staff) in Indonesia, Philippines and Thailand.Weekly reporting to senior management on project updates, issues, forecasting and staffing requirements. Show less

I was lead producer on the Vodafone execution for the re launch of their “discover thenew campaign” this was a multi channel execution that required input from numerous stakeholders and media agencies as well as the reporting and analysis of campaign execution, response and lead generation.Identify and advise on media placements, schedule and timingsManage a team of 3 developers and two designersWork with Vodafone on copy, creative, build, brand and new media –… Show more I was lead producer on the Vodafone execution for the re launch of their “discover thenew campaign” this was a multi channel execution that required input from numerous stakeholders and media agencies as well as the reporting and analysis of campaign execution, response and lead generation.Identify and advise on media placements, schedule and timingsManage a team of 3 developers and two designersWork with Vodafone on copy, creative, build, brand and new media – Multiple executionsSchedule delivery and different formats of media to market and follow up on analytics, response and advise on courses of actionManage the overall campaign budget and factor in client changes to scope, new or additional work.Manage the social media team and make sure that all content that is generated is in line with the new brand/s and respond and react to public feedback where required.Work closely with the Vodafone legal team on copy changes, and make sure that all media that goes to market is aligned with the corresponding Out Of Home media.Manage the content teams and advise when additional content is required and needs to be created. ( this includes video, after affects, animation and touch screens)The digital execution of this campaign has been a success with a 9% increase in click through rates and 27k UB’s visiting the site “discoverthenew.com.au” in the 1st month. Show less

Ai Group is one of the most influential advocacy groups in Australia. The core goal of this organization is to represent and promote the interests of business within all levels of government, their policies cover a wide range of issues that affect business’s and the Australia workplace.I was responsible for the development and the execution of the Max 360 website.This is the overarching site that business can log onto to receive business advice, legal insight, book into seminars… Show more Ai Group is one of the most influential advocacy groups in Australia. The core goal of this organization is to represent and promote the interests of business within all levels of government, their policies cover a wide range of issues that affect business’s and the Australia workplace.I was responsible for the development and the execution of the Max 360 website.This is the overarching site that business can log onto to receive business advice, legal insight, book into seminars, watch videos, interact with consultants, and other associated services.My duties included.Complete build which included all UX, UI, scoping, budgeting, resource allocation, technical documentation and timeline managment.Content- video and animation, signing off on all creative assets, working with Internal and external stakeholders management Managing a team of 3 developers and 1 designer. The site was launched in Mid July and gained wonderful feedback from all the top business's in Australia.I was also responsible for the creation of online media and the development,execution and strategy of social media sites (FB, twitter, etc) this also included the implementation of SEO, SEM for the site. Show less

MMW 3 DegreesSourcing and advising clients on new media opportunities and trendsDevelopment of integrated multi channeled media campaignsPitching new ideas, concepts, strategies to clientsManage and motivate a team of external and internal staff and contractorsUnderstanding and collation of post campaign data and analysisManagement of client’s expectations and budgets. Key achievementsWorked with US government on devising a strategy on gun… Show more MMW 3 DegreesSourcing and advising clients on new media opportunities and trendsDevelopment of integrated multi channeled media campaignsPitching new ideas, concepts, strategies to clientsManage and motivate a team of external and internal staff and contractorsUnderstanding and collation of post campaign data and analysisManagement of client’s expectations and budgets. Key achievementsWorked with US government on devising a strategy on gun safetySourced and developed new accounts into the business ( which include Telstra, Fairfax and Shazam)Increased billings by 12.5%Created collateral for the sales team to showcase the companies capabilities in a more interactive and user friendly way Conducted training sessions and though leadership with the DM clients on ways to become more involved in the digital space. Show less

Co- Lead, compose and manage pitches and tender responses as requiredTaking briefs from clients and identifying areas of concern and management of clients expectationsManage the internal production team and set guidelines, deliverables and clients KPI’sEnsure knowledge of key accounts and estimate, costing’s that are sent to the client are in line with company policyDevelop strong relationships with existing clients, establish and deepen relationships with potential… Show more Co- Lead, compose and manage pitches and tender responses as requiredTaking briefs from clients and identifying areas of concern and management of clients expectationsManage the internal production team and set guidelines, deliverables and clients KPI’sEnsure knowledge of key accounts and estimate, costing’s that are sent to the client are in line with company policyDevelop strong relationships with existing clients, establish and deepen relationships with potential clientsIdentify strategic opportunities and work with the relevant Business Development Managers where appropriateKeep my clients updated with industry trends, market news, competitor analysis and strategic plansMeet reporting requirements with forecasting for future revenueManage referred leadsManage internal timeframes and keep the client updated on any issues.Key AchievementsIncreased billings by 38% was responsible from growing a client from an monthly retainer of $6,780 to $12,300 Show less

Ogilvy, Innocean, Wunderman, Mills Trading- various contract lengths)- Contracting under my personal company The Inspire AgencyManaging a mix of digital creative projects and heavier technical development including UX/UI interface.Facilitating and managing internal and exrnal teams.Reporting of project deliverables and milestones back to AM’s EP and key stakeholdersAccount managementContributing to presales work for web and mobile projects with a BDMPreparation of… Show more Ogilvy, Innocean, Wunderman, Mills Trading- various contract lengths)- Contracting under my personal company The Inspire AgencyManaging a mix of digital creative projects and heavier technical development including UX/UI interface.Facilitating and managing internal and exrnal teams.Reporting of project deliverables and milestones back to AM’s EP and key stakeholdersAccount managementContributing to presales work for web and mobile projects with a BDMPreparation of project documentation for clients and internal staffProviding input on process improvement and working with Creative, UX, Strategy and Development teams.Resource bookings, forecasting and pipelineFinancial reporting on projects and reconciliationsManaging third party vendorsEstimating project costs and scopeFacilitating client WIPs and documenting contact reportsKey AchievementsResponsible for the successful execution and development of numerous integrated campaigns, web builds, apps and media campaigns. Winner Webby Award 2010 – GoogleRunner up IAB awards 2010 – EA Games Show less

came back to Australia for my wife to give berth.; Manage stakeholders and partner agencies to make sure that everyone is in line with budget and strategy. Identify KPI’s and stakeholder management. Managing legal issues, images, product launches competition’s etc. ROI of campaign performance. Optimize budget spend and P&L. I also identified and partnered with community based social program/groups that increase the company brand and profile. Manage the content development and… Show more came back to Australia for my wife to give berth.; Manage stakeholders and partner agencies to make sure that everyone is in line with budget and strategy. Identify KPI’s and stakeholder management. Managing legal issues, images, product launches competition’s etc. ROI of campaign performance. Optimize budget spend and P&L. I also identified and partnered with community based social program/groups that increase the company brand and profile. Manage the content development and technical strategy that encompasses the different regions where Mercury Drug is located. I signed off on all the copy for TVC’s and media partnerships created and filmed in their respective regions, Implemented a combined approach that saw all traditional media that went to market make sure that it matched the digital strategy.Key AchievementsBuilt a digital department from 1 person to 5 people. Show less

Integrate 11 council websites into one main corporate entity Manage content and copy check all information that went publicWork in tandem with the EO’s to write and execute all policy and procedural documentationWrite technical documentationManage designers and the development teamAnalyze and document the functional requirements for new web and mobile web system.Creation of UI sitemap and user journeysOversee the tender process for governmental complaint… Show more Integrate 11 council websites into one main corporate entity Manage content and copy check all information that went publicWork in tandem with the EO’s to write and execute all policy and procedural documentationWrite technical documentationManage designers and the development teamAnalyze and document the functional requirements for new web and mobile web system.Creation of UI sitemap and user journeysOversee the tender process for governmental complaint handlingKey AchievementsCompleted project on time and within budget Show less

My role was as an account director/producer, managing accounts and writing copy for such websites and Microsoft, Unilever, Toll, Warner Music, World Vision, Hero Energize, Aristocrat, RSPCA, Lynx. I have worked on a variety of budgets ranging from small $50, 000 roll-outs to 1 million campaign executions. I managed a team of 5 which included a junior producer, an on site editor (final cut), 1 designer and 1 developer. As the riole developed I was undertaking more above the line work as… Show more My role was as an account director/producer, managing accounts and writing copy for such websites and Microsoft, Unilever, Toll, Warner Music, World Vision, Hero Energize, Aristocrat, RSPCA, Lynx. I have worked on a variety of budgets ranging from small $50, 000 roll-outs to 1 million campaign executions. I managed a team of 5 which included a junior producer, an on site editor (final cut), 1 designer and 1 developer. As the riole developed I was undertaking more above the line work as well. On top of this I was involved in the content development and technical strategy for Clever TV, the content management channel for BlackBerry. This includes content programming, licensing, video strategy, marketing and live event streaming services. I have advised on technology and functional strategies for on line streaming, video targeted advertising and content protection. Show less

Liaising with the producers regarding shooting schedules, creative ideas, content. Scoping and facilitating the delivery of the content to the digital network.Keep abreast of trends and latest technologies. Meeting with potential sponsors, clients to discuss branding, sponsorship opportunities, campaigns and creative concepts Setting performance goals for talent and staff regarding performance and levels of expectations.Liaising with both the producers and sponsors… Show more Liaising with the producers regarding shooting schedules, creative ideas, content. Scoping and facilitating the delivery of the content to the digital network.Keep abreast of trends and latest technologies. Meeting with potential sponsors, clients to discuss branding, sponsorship opportunities, campaigns and creative concepts Setting performance goals for talent and staff regarding performance and levels of expectations.Liaising with both the producers and sponsors regarding the branding and delivery date of the production.Manage the productions schedule/delivery dates and inform the client of any possible issues.Pricing and pitching the product to potential sponsors.Recruiting and setting of KPI’s for staff.Key AchievementsCreate and develop digital content for Big Pond TV – this had never been done before Show less