Peter Lloyd Email & Phone Number

United States, Latam (Caribbean & Central America) & Asia Pacific (Apac)

With my deep understanding of international business challenges and expertise in operating across diverse markets, I was promoted to position Digicel as a leading global digital operator. In this role, I lead a team of 15 direct reports and 110 total employees while managing multimillion-dollar operational expenses and multibillion-dollar service revenues.I work closely with the board, executive team, and global partners to shape and execute the strategic brand direction, including rebranding and relaunch initiatives. I’ve built a digital strategy across 32 locations, crafted compelling value propositions, and implemented a targeted digital operating model with new products, go-to-market strategies, and key performance indicators (KPIs) for our Consumer & Business Enterprise business units.Additionally, I’ve overseen marketing communications, consumer research, and insights, and played a key role in developing three global transformation programs. I’ve championed the adoption of digital marketing, leveraging emerging technologies, analytics, and customer experience strategies.By leading go-to-market strategies for 32 business units and improving conversion and engagement rates, I’ve enhanced overall ROI. I also introduced a center of excellence and a shared service center to streamline support for production, customer strategy, media planning, and buying on a global scale.DELIVERED RESULTS:Collaborated with the CEO, external partners, and the board to transform the global and operational marketing teams and functions.Saved millions by overhauling and decentralizing global and local operating models.Defended market leadership position in 21 markets and grew brand NPS to over +40.Introduced 8 new media and communication applications and services across multiple sectors, including music and sports.

United States, Latam (Caribbean & Central America)

Mandated to build a new global marketing function from the ground up, I led a team of 10 direct and 150+ total employees while administering a multimillion-dollar marketing budget and $2B+ in annual revenues. I was promoted to drive global marketing operations across 26 markets in the United States, Caribbean, and Central America.Leveraging digital and traditional marketing expertise, I inspired a passion for the brand and drove customer acquisition, retention, and engagement. Furthermore, I directed international teams across global marketing, operations, brand strategy, sponsorship, digital, communication, finance, administration, and project management functions.Working closely with vertical business owners, I diversified total business revenues by launching new business units and consumer propositions in home fiber internet, achieving double-digit year-over-year (YOY) growth, alongside opening a business solution channel. Through innovative customer programs, I delivered YOY telecom data growth and secured new subscribers.Additionally, I designed and executed a disruptive, data-driven go-to-market strategy through broadcast utilization, digital enhancement, production streamlining, and improved delivery workflows, resulting in annual operating expense savings and ROI improvements.As a change leader, I transitioned the global marketing organization from a decentralized to a more centralized operating model. I also implemented a central service center and rationalized partnerships across various entities. Most importantly, I introduced KPI, ROI, and SLA performance metrics across the global OpCo footprint.

Jamaica

Promoted to a Director role leading Digicel’s Jamaica business and serving as a key member of the Senior Management Team, reporting directly to the CEO. I created the strategic brand direction and spearheaded marketing operations, including research, advertising, sponsorships, public relations, corporate communications, and media and social media functions. I successfully grew and maintained a market share and customer base of over 2M. Additionally, I supported the business diversification strategy, leading the launch of new enterprise, media, and TV communication services. I oversaw a team of 28 marketing specialists and managed a US$11.3M budget.Delivered Results:Maintained the No. 1 market position as a total communications and entertainment company.Launched the new Fibre TV and Broadband business, resulting in 200K+ customers in the first year (20% market share).Earned 5 Caribbean Advertising Federation American Advertising Awards (ADDYs).

United States & Caribbean

I was elevated to lead a team of three and manage a multimillion-dollar budget to improve the overall standards of the advertising business unit and create effective campaigns that aligned with both brand and business objectives. To drive revenue and market share growth, I led the strategy and execution of brand, sponsorship, and product campaigns featuring the iconic brand ambassador, Usain Bolt.In this role, I conceptualized and directed a new global advertising strategy, focusing on comprehensive insights and data-driven assessments. Additionally, I spearheaded all above-the-line advertising campaigns targeting growth in the Caribbean and Latin America. Most importantly, I energized cross-functional collaboration, decision-making, and innovation across the entire company (spanning 20+ locations).DELIVERED RESULTS:Elevated brand performance to No. 1 on social media platforms region-wide, gaining over 2.2M customers.Led the strategy and execution of brand, sponsorship, and product campaigns featuring the iconic brand ambassador Usain Bolt.Earned 6 Caribbean Advertising Federation American Advertising Awards (ADDYs) and 2 international Kinsale Shark Awards.

Jamaica

Developed and executed marketing communications (marcom) strategies to surpass objectives, grow market share, and elevate the competitive performance of Digicel’s Jamaica business. Managed a media budget of US$15M.DELIVERED RESULTS: Designed and delivered high-performing campaigns to revitalize the brand and achieve market penetration.Formulated a successful defense strategy to protect against new competition, ultimately resulting in Claro’s market withdrawal.Collaborated with marcom agencies to ensure efforts were aligned with enterprise goals.Exceeded all KPIs, including a positive NPS (+24), Top of Mind Awareness at 75%, and a Best for Advertising score of 85%.

Dublin, County Dublin, Ireland

McConnells was the longest-established and one of the top communications companies in Ireland. As an Senior Account Manager, I worked across a wide spectrum of leading Irish brands in the FMCG, automotive, and government sectors.I drove full lifecycle marketing campaigns across TV, print, radio, outdoor, and online platforms. I developed and nurtured client relationships, ensured timely delivery and customer satisfaction, and managed €6.5M in client budgets.I delivered customer-focused integrated marketing for a wide range of brands, including BMW, MINI, IDA (Irish Development Authority), Kellogg’s, Ballygowan, Club Orange, EIR, and the Department of Transport.I also activated successful national and international campaigns across North America and Europe

Executive Leadership Program, Business Administration And Management, General

Honours Degree In Marketing

The duration of my degree I focused on blending my existing theoretical knowledge with case study analysis as well as developing my.