Peter Kovats Email & Phone Number

Hungary

Hungary

Strategy and execution advisory services in various industries:- ICT- Agriculture- eHealth/Telemedicine- Technology- Bankingand in different fields of marketing & sales:- Branding / re-branding / brand-awareness- Inbound marketing / content-marketing- Digital marketing / social media marketing- Event organization- B2B marketing strategy- SMarketing basics.

Hungary Area

• Leading the sales and marketing teams and controlling a HUF 750 million budget in total.
• Built a commercial brand from the ground up and governed all related high-level marketing efforts (brand strategy development, value proposition design, etc.).
• Led the execution of the international growth strategy resulting in improved profitability and overall competitiveness.
• Re-engineered sales and marketing processes and laid down the foundations of a new strategic direction by conducting a thorough product & service portfolio analysis.
• Embedded an entirely new sales and marketing approach within the organization. Achieved to get full support from management regarding changes. Liaised with concerning internal stakeholders.

• Leading and managing advisory projects:
• Brand development, rebranding
• Marketing and sales strategy development
• Communication strategy, campaign planning and execution
• PR, internal and external communication
• Employer branding

Hungary Area

• Took part in company-level strategy development as a member of the executive management team.
• Developed and implemented a comprehensive international go-to-market strategy and put Barion on a sustainable growth trajectory. o Provided a successful international expansion. Acquired close to 8,000 new clients by a.
• Defined and implemented systematic marketing communication and PR campaigns nationally and internationally to increase Barion’s brand awareness.
• Facilitated organizational development by creating an employer branding program and actively contributing to recruitment. Led the sales, marketing, and customer care teams.
• Increased Barion’s Hungarian market share from 28% to 51% (based on the number of merchants using Barion as a payment service provider).

Hungary

• Created a new ICT brand from the B2B department of Invitel by creating and leading Invitech’s rebranding project. o Managed the formation of a new entity, governed the project from inception.o Developed a go-to-market.
• Managed the sales, pre-sales, and marketing teams within the Midsize (Small and Medium Enterprises) Business segment (cca. 1,500 B2B customers) and brought HUF 6.5 Billion in revenue annually.
• Transitioned to a different revenue model and successfully increased the overall share of recurring revenue to over 80%. Introduced consultative selling within the organization, organized sales training, and made a.

Hungary

• Planned and executed the international market entry for an early-stage cloud service provider startup; successfully entered 18 countries in less than 3 years.
• Acquired more than 30 channel partners, which resulted in an effective approach to market SaaS, IaaS, and PaaS services to key clients.

• Developing and executing TOP VAR programme (special programme for Value Added Resellers)
• Developing and managing key Microsoft resellers/partners, increasing their productivity and profitability
• Setting up tasks and targets for Partners, joint planning and pipeline management
• Developing general and Microsoft-specific knowledge-base (eg. product-, licensing education), technical-, technological and competitive support, sales and marketing coaching
• Business development consultancy, customer and market qualification and analysis
• Taking part of developing and executing the channel management and development strategy of Microsoft Hungary

• General management tasks, people management
• Business development, strategic planning
• Managing development of web-based products and services
• Sales management (managing the software and hardware trading division)
• Managing the marketing planning and activities
• Strategic planning of the software development division