Peter Krause

Peter Krause Email and Phone Number

Marketingchef @ HCS A/S Transport & Spedition
Copenhagen, DK
Peter Krause's Location
Copenhagen Metropolitan Area, Denmark
Peter Krause's Contact Details

Peter Krause work email

Peter Krause personal email

About Peter Krause

Marketing Manager • BtB • Management • Strategy • Budgeting • Marketing Plans • BSc in Economics and Business Administration • AP in Leadership & ManagementI convert strategy into marketing plans and operational marketing, and deliver increased brand awareness and sales leads.SUMMARY:I am a BtB marketing profile with solid experience in management, strategy, budgeting, marketing plans and operational marketing, mainly online but also offline. The working style is energetic and structured combined with creativity.With perseverance, stability and loyalty, I have participated in several successful mergers, acquisitions and rebranding processes. I am immersed in a changeable everyday life with many responsibilities. In a staff leadership role, I create high employee satisfaction and productivity through inspiring leadership, delegation and clear goals for the department. Industry experience mainly in transport and logistics, rental equipment, and cable TV and telecommunications equipment. I have worked with brands such as HCS, DSV, GSV, Pitzner, Scientific-Atlanta, VMC, AGJ, SMCE, Corona and Arcodan. HIGHLIGHTS:• Development and implementation of new corporate identity for HCS• New corporate website for HCS with B2B lead generation and establishment of SEO and Adwords• New joint DSV logo and associated corporate identity manual - rebranding worldwide• Building a new global marketing department in DSV• Professionalization of DSV marketing, communication and investor relations• Rebranding of Pitzner and then the new GSV, and in connection with this new design guidelines• Professionalization of GSV marketing, sales and communicationEXPERIENCE:I have worked with brands such as HCS, DSV, GSV, Pitzner, Scientific-Atlanta, VMC, AGJ, SMCE, Corona and Arcodan.My industry and product experience is mainly in:- Transport and logistics (road transport, sea freight, air freight, rail transport, intermodal transport)- Equipment rental (heavy equipment, excavators, dumpers, railway equipment, lifts, cranes, scaffolding, pavilions, modules, mobile housing, temporary housing, containers, light equipment, construction equipment, small equipment, mast climbing work platforms, mobile cabins, mobile units)- Environment and waste (renovation for industry, construction / public sector, sewage, contracting, environmental contracting, soil cleaning, demolition, recycling and recycling solutions)- Cable TV and telecommunications equipment (digital TV, amplifiers, fiber optic cable TV, headend equipment, cable TV)

Peter Krause's Current Company Details
HCS A/S Transport & Spedition

Hcs A/S Transport & Spedition

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Marketingchef
Copenhagen, DK
Website:
hcs.dk
Employees:
262
Peter Krause Work Experience Details
  • Hcs A/S Transport & Spedition
    Marketingchef
    Hcs A/S Transport & Spedition
    Copenhagen, Dk
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  • Hcs A/S Transport & Spedition
    Marketing Manager
    Hcs A/S Transport & Spedition Nov 2018 - Present
    Copenhagen, Denmark
    Marketing • BtB • Management • Strategy • Marketing planning • Branding • Operationel marketingResponsible for marketing and communication. Responsibilities and tasks:- Strategy, budgeting, project management and activity plans for marketing- Management- Online marketing, including web, social media, SEO, adwords and lead generation- Offline marketing, including campaigns and printed matter- Professionalization of HCS marketing and communication- Corporate identity, design guidelinesSpecific results:- Redesign of HCS and associated new design guidelines- Professionalization of HCS marketing, sales, communication - internally and externallyArbejdsområder:Inden for online marketing (digital marketing) hands-on erfaring med kundeundersøgelser, web (CMS) og sociale medier, SEO, adwords, BtB leadtracker (Leadenhancer/leadgenerering), Google analytics, e-mail nyhedsbreve, online annoncering og Intranet.Inden for offline marketing hands-on erfaring med pressemeddelelser, PR fotos/video, presse- og konkurrentovervågning, tryksager, marketing indkøbsaftaler (give-aways mm.) og messedeltagelser.Responsibilities:In the field of online marketing (digital marketing) hands-on experience with customer surveys, web (CMS) and social media, SEO, adwords, BtB lead tracker (lead generation/lead generation), Google analytics, email newsletters, online advertising and Intranet.In the field of offline marketing hands-on experience with press releases, PR photos / video, press and competitor monitoring, printed matter, marketing procurement agreements (give-aways etc.) and trade show attendance.
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  • Krause
    Independent Consultant
    Krause 2018 - Present
    Region Seeland, Denmark
    Advises consulting houses and companies on marketing and communication, and also performs marketing tasks at the operational level.Counseling:- Strategy, marketing strategy, budget and marketing plans- Online marketing, including web, social media, SEO / SEM, and lead generation- Offline marketing, including PR, sponsorships, promotions and publicationsOperational tasks - online marketing (digital marketing):- Web / CMS (Wordpress, Umbraco, Joomla, Typo3, Brinkster, Danaweb)- Social Media (Linkedin, Facebook, Instagram, Google My Business)- Lead generation / automation and BtB Lead Tracker via CRM / Web- Google Analytics, Adwords, SEO / SEM, Accuranker- Online banner campaigns, targeting / retargeting- Online Newsletters (Mailchimp)- Online surveys, customer surveys / project evaluations (Surveygizmo and Google)Operational tasks - offline marketing:- Catalog / product sheets / brochures- Presentations- Press releases- PR photos / video- Press and competitor monitoring- Marketing procurement agreements (give-aways etc.)- Fairs / events
  • G.S.V. Materieludlejning A/S
    Marketing Manager
    G.S.V. Materieludlejning A/S 2015 - 2018
    Copenhagen, Denmark
    Responsible for marketing and communication. Member of management team. Staff responsibility for two.Responsibilities and tasks:- Strategy, budget and activity plans for marketing- Management, staff management and education- Online marketing, including web, social media, SEO and lead generation- Offline marketing, including campaigns and directories- Customer surveys, and press, market and competitor monitoringSpecific results:- Rebranding of the new GSV and associated new design guidelines- Professionalization of GSV marketing, sales and communicationResponsibilities:In the field of online marketing (digital marketing) hands-on experience with customer surveys, project evaluations, web (CMS) and social media, SEO, adwords, BtB lead tracker, Google analytics, banner campaigns and email newsletters.Within offline marketing hands-on experience with direct mail campaigns, press releases, PR photos / video, press- and competitor monitoring, printed matter (product catalog etc.), marketing procurement agreements (give-aways etc.) and trade show participation.
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  • Pitzner Materiel A/S
    Marketing Manager
    Pitzner Materiel A/S 2007 - 2015
    Copenhagen, Denmark
    Responsible for marketing and communication. Member of management team. Staff responsibility for two.Responsibilities and tasks:- Strategy, budget and activity plans for marketing- Management, staff management and education- Online marketing, including web, social media, SEO and lead generation- Offline marketing, including campaigns and directories- Customer surveys, and press, market and competitor monitoringSpecific results:- Re-branding of Pitzner, and associated new design guidelines- Professionalization of Pitzner marketing, sales and communicationsResponsibilities:In the field of online marketing (digital marketing) hands-on experience with customer surveys, project evaluations, web (CMS) and social media, SEO, adwords, BtB lead tracker, Google analytics, banner campaigns and email newsletters.Within offline marketing hands-on experience with direct mail campaigns, press releases, PR photos / video, press and competitor monitoring, printed matter (product catalog etc.), marketing procurement agreements (give-aways etc.) and trade show participation.
  • Dsv - Global Transport And Logistics
    Global Marketing Manager/Investor Relations Manager
    Dsv - Global Transport And Logistics 2006 - 2007
    Copenhagen, Denmark
    Responsible for marketing and communication. Head of department with staff responsibility for four.Responsibilities and tasks:- Strategy, budget and activity plans for marketing- Management, staff management and education- Corporate identity and branding- Online marketing, including web and web applications- Offline marketing, including annual Report- General marketing support for subsidiaries worldwideSpecific results:- Professionalization of DSV's marketing, communication and investor relations effortsResponsibilities:In the field of online marketing (digital marketing) hands-on experience with web (CMS), Google analytics, presentations and banner campaigns.Within offline marketing hands-on experience with annual reports, stock exchange announcements, press releases, PR photos / video, press and competitor surveillance, printed matter, marketing procurement agreements (give-aways etc.) and trade show attendance.
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  • Dsv - Global Transport And Logistics
    Global Marketing Manager
    Dsv - Global Transport And Logistics 2005 - 2006
    Copenhagen, Denmark
    Responsible for marketing and communication. Head of department with staff responsibility for three.Responsibilities and tasks:- Strategy, budget and activity plans for marketing- Management, staff management and education- Corporate identity and branding- New global marketing department- Online marketing, including web and web applications- Offline marketing, including annual Report- General marketing support for subsidiaries worldwideSpecific results:- New joint DSV logo and associated corporate identity manual - rebranding worldwide- Building a new global marketing department- Professionalization of DSV's marketing and communication effortsResponsibilities:In the field of online marketing (digital marketing) hands-on experience with web (CMS), Google analytics, presentations and banner campaigns.Within offline marketing hands-on experience with annual reports, stock exchange announcements, press releases, PR photos / video, press and competitor surveillance, printed matter, marketing procurement agreements (give-aways etc.) and trade show attendance.
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  • Dsv - Global Transport And Logistics
    Web & Marketing Manager
    Dsv - Global Transport And Logistics 2000 - 2005
    Copenhagen, Denmark
    Head of department with staff responsibility for one. Responsible for marketing.Responsibilities and tasks:- General marketing support / coaching of management and marketing in subsidiaries in Europe- Executive Assistant and Administrative key person for Investor Relations- Preparation of quarterly magazine, annual report, press and stock exchange announcements- Intranet and website, programming web applications, powerpoint presentationsSpecific results:- New corporate web and intranet in existing CMS, including DSV investor video- Programming and launching web applications
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  • Dsv - Global Transport And Logistics
    Information Officer And Marketer
    Dsv - Global Transport And Logistics 1998 - 2000
    Copenhagen, Denmark
    No management responsibility. Worked with marketing and investor relationsResponsibilities and tasks:- Responsibility for training of marketing student- Website and Intranet, printed matter such as quarterly magazine and annual report- General marketing support and administrative key for investor relationsSpecific results:- Professionalization and alignment of DSV's marketing and investor relations efforts- New combined website and intranet solution
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  • Cisco (Scientific-Atlanta Arcodan)
    Marketing Assistant
    Cisco (Scientific-Atlanta Arcodan) 1996 - 1998
    South Denmark Region
    No management responsibility. Worked with marketingResponsibilities and tasks:- Web maintenance and development, give-aways, printed matter and trade show participation- General marketing support / coaching with local management and marketing in subsidiaries- Marketing coordination with key personel in development, production and salesSpecific results:- New corporate web and launch of the same- Project management and implementation of trade shows in France, Germany and England

Peter Krause Skills

Marketing Management B2b Event Management Marketing Strategy Advertising Corporate Communications Online Marketing Market Planning Marketing Communications Promotions Internal Communications Public Relations Website Development Cms Graphic Design Adobe Creative Suite Investor Relations Photo Editing Web Design Corporate Branding Digital Marketing Email Marketing Google Adwords B2b Marketing Press Releases Corporate Identity Newsletters Direct Mail Indesign Budgeting International Marketing Direct Marketing Google Analytics Brand Development Crm Online Advertising Key Account Management B2c Digital Strategy Marketingsstrategi Marketing Ledelse Microsoft Office Sociale Medier E Mailmarketing Superoffice

Peter Krause Education Details

Frequently Asked Questions about Peter Krause

What company does Peter Krause work for?

Peter Krause works for Hcs A/s Transport & Spedition

What is Peter Krause's role at the current company?

Peter Krause's current role is Marketingchef.

What is Peter Krause's email address?

Peter Krause's email address is pk****@****ail.com

What schools did Peter Krause attend?

Peter Krause attended Copenhagen Business School, University Of Southern Denmark, Business Academy Southwest, Køge Amtsgymnasium, Køge Gymnasium.

What skills is Peter Krause known for?

Peter Krause has skills like Marketing Management, B2b, Event Management, Marketing Strategy, Advertising, Corporate Communications, Online Marketing, Market Planning, Marketing Communications, Promotions, Internal Communications, Public Relations.

Who are Peter Krause's colleagues?

Peter Krause's colleagues are Kestutis Vaitkus, Nikolaj Gudmandsen, Grzegorz Andruch, Arne Vind, Simon Holm Bek, Ida Pouline Tofte, Michael Bay Mørkeberg.

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