Peter Sun Email & Phone Number

United States

Us

Select engagements:• Designed and launched new digital direct-to-customer sales channel for consumer technology company: accelerated customer acquisition by creating personalized digital sales journeys; developed +200 additional digital test-and-learn opportunities; this new channel contributed to multi-billion dollar sale of company.• Developed customer acquisition and onboarding strategy for financial institution with +$1T assets under management: defined highest lifetime value customers and focused marketing strategy to reach these targets; built/coached marketing teams on agile methodologies that continuously improved and scaled marketing efficacy.• Realigned brand and product strategy for +$1B global hospitality company: contributed to multi-year, double-digit revenue growth by reimagining and innovating guest services, amenities, and physical layouts; synthesized customer, competitor, and performance data to rationalize and optimize property footprint. • Created hospitality-based new venture strategy for +$80B global consumer packaged goods company: built business playbook and led workshops to coach various global/regional leaders to develop desirable, viable, and feasible concepts; pilots (in development) will deliver new revenue streams and drive brand premiumization.• Led customer experience and retail transformation of +$80B global travel and logistics leader: delivered hundreds of millions of dollars in efficiencies by partnering with international teams to streamline customer service experiences and processes; optimized retail strategy and refined offerings, pricing, and retail footprint.

New York, New York, Us

New York, Ny, Us

Developed product, category, and marketing strategies for global consumer packaged goods company; served as a subject matter expert to help build CMO-focused service offering

New York, Ny, Us

• Built marketing and communications department and international growth strategy across business verticals: museums, cafes, gift shops, e-commerce, CPG ice cream line, and fashion and beauty partnerships. • Developed strategy and end-to-end customer journey across paid, owned, and earned channels: advertising, website, email, CRM, social, influencer/partnerships, PR/media relations, ticketing, and customer service.• Managed PR strategy and internal and external communications teams to build relationships with key reporters and influencers (e.g., lifestyle, entertainment, food, technology) and secured positive press.• Increased digital marketing, using guest insights and audience targeting; implemented agile approaches and test-and-learn methods to deliver optimized and impactful creative and messaging.

New York, New York, Us

Led Badger & Winters advertising agency's marketing, sales, PR, communications, and thought leadership; client engagement and growth successes include P&G, OLAY, HP, Zales, and more

Boston, Massachusetts, Us

Created marketing strategy for global brand experience agency across 18 offices, leading geographically and culturally diverse 9-person team; drove client acquisition, marketing, PR, Salesforce, thought leadership, internal communications, and employee engagement

Paris, Ile De France, Fr

Built marketing and sales department for newly established luxury, beauty, fashion service line within Publicis Groupe

New York, Ny, Us

Led global marketing, business development, and growth for Y&R's network of 186 offices across 90 countries

New York, Ny, Us

Managed global marketing and business development for the HAVAS Worldwide network of 233 offices in 75 countries

Amstelveen, Nl

Built relationships and managed day-to-day client service for key accounts: Volvo Cars (global), Danone (global), Kraft Foods (Europe), United Nations

Master Of Business Administration - Mba, Strategy & Management

Mba Coursework In Growth Strategy + Organizations & Incentives

Master Of Arts

Bachelor Of Arts

Masters Of Creativity