Leading Strategic Communications at Chernoff Newman, South Carolina's oldest and most respected integrated communications agency. The Strategic Communications division of the Chernoff Newman includes Issues Management, Public Relations, Public Affairs, Social Media, and Public Sector. The Presidents of Chernoff Newman work with Shareholders, CEO, and Senior Leadership to create, execute and measure the strategic growth plan of the agency. This includes all operational, cultural, and strategic aspects of the company.

Most recently senior vice president and general manager of Chernoff Newman’s Charleston, S.C. office. LaMotte joined the agency in 2016 returning to his home state after a decade in Washington, D.C. working in public relations, marketing, and advertising. He will lead public relations services including issues management and social media resources across Chernoff Newman offices in South Carolina, North Carolina and Florida.

Managing the growth and services for the state's most respected integrated communications firm here in the Lowcountry. Since taking on the management of the Charleston office, Chernoff Newman has seen considerable growth in reputation and revenue throughout the Lowcountry. Working with many of the highest profile businesses across the state and region, in reputation management, public relations, marketing, and advertising. This has been at the focus of our success.

Managed an expanded and fully integrated business line providing communications, marketing, branding, advertising, design, social media, community engagement, and online services to corporations, individuals and nation-states and directed the servicing of over 150 clients in 2014, growing the number of clients by 20% from the previous year• Grew team originated revenue by 300% and expanded team to match.• Built and executed complex communications campaigns for Fortune 500, law firms, nation states, and individuals dealing with reputational effects from litigation, crises, and brand threatening events• Designed and oversaw integrated campaigns built upon media outreach, search, advertising, social, web, video, and blogger engagement alongside traditional PR to build and adjust reputations and minimize negative publicity• Established and lead sales-driven marketing and communications strategies for regional and national businesses• Created and managed a national CSR initiative and its supporting advertising, PR, and online campaign for an international oil and gas corporation rebuilding public opinion around Gulf States• Oversee firm marketing by establishing strategy, increasing efficiency, and building metric driven culture• Established international thought leadership publication• Managed firm’s overall marketing strategy including an increase in SEO driven sales leads and overall traffic growth while bringing Digital Practice’s traffic second highest in the company

• Led all business and client operations and management for this multimillion dollar advertising agency; grew revenue in all three consecutive years as President: 90% in year one, 325% in year two, 300% in year three• Pivoted company business model based on client feedback and evaluation to focus on high margin, high customer loyalty products using talent from a selectively curated, creative community• Coined the term “curated crowdsourcing,” created and innovated first existing model of its kind• Increased sales over 300% in one year through B2B marketing of new model• Designed and led social media and online marketing strategy using Facebook, Twitter, Vimeo, and YouTube to focus on new client base and new creative community; resulted in 200%+ increase in client base and a 98% client satisfaction rate• Managed sales channels and affiliate sales team with a revenue sharing partnership to increase national sales footprint and increase revenue stream sources accounting for 15% of revenue by year end• Managed marketing and PR channels through agency partnerships, event creation and management and promotional activities and digital advertising including blogger outreach, PR firm engagement, and cross channel data analysis• Led day-to-day operations including managing an executive team of eight direct reports; conducted weekly marketing strategy meetings; set quarterly goals, conducted review sessions and set team bonus structure

• Established advertising agency's first marketing and business development strategy focusing on inbound marketing, building client relationships and market research resulting in a client increase of over 30% in first three months• Created and conducted all customer survey-based research focused on customer demographics and needs; resulted in a redesigned marketing strategy including web content redesign and membership recruiting materials• Created all original marketing materials including Web site content, and public relations collateral leading to 300% growth of affiliate and channel partners—the company’s primary new business conduit • Identified sources of creative artists through targeted online community research and evaluation resulting in the growth of creative community by over 25% in key customer need areas

• Collaborated with, and support sales directors to educate prospective clients (marketing leaders at F500 companies) on upcoming research, best practices and consulting opportunities in order to close challenging contracts to exceed forecast quotas and plans• Partnered with account managers on contract negotiation strategies to ensure long-term client relationship contracts resulting in program cross-selling and a client renewal rate of over 90% on average; assigned to convert and renew problematic clients due to strong persuasive and presentation abilities • Consulted with executive marketing leader clients prior to engagement in order to frame and evaluate the needs of the business to best customized solution and research in order to assure the greatest impact

Concentrations in General Management and Marketing. Focus on Brand Management and Marketing Communications. Projects included: Financial Analysis, Market Research and Analysis, New Product Development and Launch, Market Segmentation Modeling, New Market Analysis, and Strategy Realignment.

• Developed acquisition valuation and recommended integration strategy for company strategy expansion into healthcare CRM marketplace and presented strategy recommendation to entire executive team, including CEO, COO and CFO• Assisted the Vice President of Corporate Development in preparing acquisition valuation and market analysis used by executive management for evaluation resulting in company’s conclusion to acquire $30 million dollar competitor

• Reporting directly to the CEO, led all of the firm’s marketing strategy and execution• Secured contracts valued over $2 million dollars with technology vendors and marketing partners for projects such as website design and marketing for development and build of aircraft conversion and leasing services• Designed and created sales support online and print marketing and advertising programs aimed at executive target customers for lease and sale of converted Airbus aircrafts resulting in revenue generation of an average of $60 million per sale • Managed and developed new firmwide marketing image and brand for company in a crowded, niche marketplace; organized all global event and trade show sponsorships and advertising to maintain brand consistency and raise awareness

• Developed and implemented a business plan and sales strategy to executive clients for each product family covering over 200 companies in the Los Angeles area; developed all Internet, emerging and acquisition accounts resulting in over $30 million in sales in 2000 alone (over 30% of total team revenues)• Led technical teams from five to 20 in creation and presentation of cost analysis and ROI valuation of technology implementations; served as internal product specialist team lead, leading proposal teams for over 50 prospective clients seeking product and service solutions in servers, software, hardware and Internet solutions • Surpassed quota target to 133% with total revenue growth of $12 million in first year of Netgen program and developed future customer base via financial and strategic partnerships with venture capital firms and incubator companies • Utilized superior follow-up skills and perseverance to propose and sell consultative technology solutions across a lengthy industry sales cycle averaging over a year to sale in the competitive engineering and construction industry